Here’s the scoop: SharkNinja’s Ninja CREAMi taps Hulu for new campaign

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge-watchers. … Continue reading “Here’s the scoop: SharkNinja’s Ninja CREAMi taps Hulu for new campaign”

Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building

Creative studio Alkemy X and Hulu have teamed up to project the star-studded cast of the streamer’s upcoming murder mystery series Only Murders in the Building onto the iconic NYC skyline to promote the new series in a thrilling projection-mapping experience. The experience uses The Museum of Arts and Design building in NYC’s Columbus Circle … Continue reading “Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu

According to KitchenAid, women-identifying chefs have long struggled to rise to the top. Faced with bias, sexism and harassment, women find themselves adapting to a work environment that inherently makes assumptions on their abilities and worth. Common biases in the culinary industry include beliefs such as, “a chef isn’t a worthy career for a woman,” … Continue reading “Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu”

Hulu announces new Steve Martin/Martin Short comedy

The untitled Hulu comedy about three strangers who share an obsession with true crime and suddenly find themselves wrapped up in one, hails from co-creators and writers, Steve Martin and John Hoffman (Grace & Frankie, Looking).  Martin and Hoffman will executive produce along with This is Us creator Dan Fogelman, Jess Rosenthal (This is Us) and Martin … Continue reading “Hulu announces new Steve Martin/Martin Short comedy”

Handmaid’s Tale returns with two Elisabeth Moss-directed episodes

The penultimate season of The Handmaid’s Tale has returned to Hulu. The first two episodes of Season 5 premiered Wednesday night on the streamer. Directed by star and Executive Producer, Elisabeth Moss, they did not disappoint. Picking up right where Season 4 left off, June now faces consequences for the brutal (and well-deserved) killing of … Continue reading “Handmaid’s Tale returns with two Elisabeth Moss-directed episodes”

AFI FEST 2022 to open with Selena Gomez documentary

The American Film Institute (AFI) announced that the World Premiere of the Apple Original film Selena Gomez: My Mind and Me will open the 36th edition of AFI FEST on Wednesday, November 2.  After years in the limelight, Selena Gomez achieves unimaginable stardom. But just as she reaches a new peak, an unexpected turn pulls her into darkness. … Continue reading “AFI FEST 2022 to open with Selena Gomez documentary”

Emmys: White Lotus, Ted Lasso dominate, Squid Game surprises

The Television Academy celebrated the 74th Emmy Awards, in a tight three-hour presentation on NBC and Peacock. During the Kenan Thompson-hosted ceremony, Apple TV+’s Ted Lasso won best comedy series for the second year in a row, as well as a swearing Brett Goldstein, winning Outstanding Performance by a Supporting Actor in a Comedy Series. … Continue reading “Emmys: White Lotus, Ted Lasso dominate, Squid Game surprises”

Dancing with the Stars reveals all-star cast for S31

Today, Disney+ announced the Dancing with the Stars season 31 celebrity cast and their professional dancing partners, while live in studio on ABC’s Good Morning America. The series, hosted by supermodel and businesswoman Tyra Banks and new co-host, actor and television personality Alfonso Ribeiro, returns to the ballroom with a lineup of celebrities including a … Continue reading “Dancing with the Stars reveals all-star cast for S31”

Emmys: Creative Awards Winners from Night Two

Last night, The Television Academy presented the second of its two 2022 Creative Arts Emmy Awards ceremonies honoring outstanding artistic and technical achievement in television at the Microsoft Theater in downtown Los Angeles. The ceremony awarded many talented artists and craftspeople in categories including cinematography, guest actor, production design, sound editing, television movie and stunt … Continue reading “Emmys: Creative Awards Winners from Night Two”

CD Erica Arvold nominated for Emmy for Dopesick

Casting Director Erica Arvold is celebrating her nomination for a 2022 Creative Emmy Award for Location Casting of Hulu’s critically-acclaimed limited series, Dopesick. The 8-episode series examines how one company triggered the worst drug epidemic in American history. The Danny Strong and Michael Keaton-produced project takes viewers to the epicenter of America’s struggle with opioid addiction, … Continue reading “CD Erica Arvold nominated for Emmy for Dopesick”

MPC delivers over 600 VFX shots for Prey

20th Century Studios’ highly acclaimed action-thriller Prey, from director Dan Trachtenberg (10 Cloverfield Lane),  is now the No. 1 premiere on Hulu to date, including all film and TV series debuts. Given the string of disappointing Predator sequels after the 1987 original from Die-Hard director John McTiernan, this is quite a feat. Set in the Comanche … Continue reading “MPC delivers over 600 VFX shots for Prey”

INTERVIEW: Prey editor Claudia Castello

20th Century Studios’ highly acclaimed action-thriller Prey is the No. 1 premiere on Hulu to date, including all film and TV series debuts. Additionally, Prey is the most watched film premiere on Star+ in Latin America and Disney+ under the Star-Banner in all other territories, based on hours watched in the first three days of its release. The newest … Continue reading “INTERVIEW: Prey editor Claudia Castello”

Disney+ announces ad-supported tier prices

On Thursday, December 8, 2022, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., which they say will deliver more choices to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility … Continue reading “Disney+ announces ad-supported tier prices”

Kenan Thompson to host 74th Emmys

NBC and the Television Academy announced jointly today that SNL regular Kenan Thompson will host the 74th Emmy Awards. “Being a part of this incredible evening where we honor the best of the television community is ridiculously exciting, and to do it on NBC – my longtime network family – makes it even more special,” … Continue reading “Kenan Thompson to host 74th Emmys”

Norman Lear turns 100

Norman Lear, who created the iconic bigot Archie Bunker, the 1970s television sitcom All in the Family, and its spin-off Archie Bunker’s Place has reached the incredible milestone of celebrating his 100th birthday. He becomes one of the very few centenarians currently alive. Lear penned an eloquently written essay to The New York Times, reflecting … Continue reading “Norman Lear turns 100”

Swift rounds out leadership team

Creative agency Swift, a female-founded and led Wunderman Thompson company, has appointed Ned McNeilage as Chief Creative Officer. Ned’s appointment comes on the heels of solid growth for Swift over the past twelve months, completing a year of changes in leadership and operations. In his role, Ned will manage creative talent and oversee the development … Continue reading “Swift rounds out leadership team”

Succession, Ted Lasso, Euphoria lead 74th Emmy noms

This morning, the 74th Emmy nominations were announced during a live virtual ceremony was hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) along with Television Academy Chairman and CEO Frank Scherma. Succession holds this year’s top spot with 25 Emmy nominations followed by Ted Lasso and The White Lotus (20), Hacks … Continue reading “Succession, Ted Lasso, Euphoria lead 74th Emmy noms”

INTERVIEW: Why streaming network Vyre is on fire

When True Magazine founder, David Hill teamed with his Chief Editor Lamar Seay, to create streaming network, VYRE, in October 2019, they launched with 200 projects. Their goal – to have 5,000 projects available for streaming, 10 niche channels with engaging content, and have the VYRE App on all of the top streaming consoles. Now, … Continue reading “INTERVIEW: Why streaming network Vyre is on fire”

SuperBloom hires new leaders for branded content

SuperBloom House (SBH) has hired the two creatives to lead a new era of branded content for their clients. Adam Milano (previously of SYCO Entertainment, Sony Pictures, Live Nation) and Gregg Hirschorn (previously PHD Media, Group M), have joined SuperBloom House as Head of Content Development and Head of Content Strategy, respectively.  Their combined backgrounds … Continue reading “SuperBloom hires new leaders for branded content”