Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu

According to KitchenAid, women-identifying chefs have long struggled to rise to the top. Faced with bias, sexism and harassment, women find themselves adapting to a work environment that inherently makes assumptions on their abilities and worth. Common biases in the culinary industry include beliefs such as, “a chef isn’t a worthy career for a woman,” … Continue reading “Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu”

Hulu announces new Steve Martin/Martin Short comedy

The untitled Hulu comedy about three strangers who share an obsession with true crime and suddenly find themselves wrapped up in one, hails from co-creators and writers, Steve Martin and John Hoffman (Grace & Frankie, Looking).  Martin and Hoffman will executive produce along with This is Us creator Dan Fogelman, Jess Rosenthal (This is Us) and Martin … Continue reading “Hulu announces new Steve Martin/Martin Short comedy”

BK, Hulu, and “People Die in This Movie” in the news

Today’s Reel Thing keeps us in the Halloween spirit(s) with some creepy news from around the world of advertising and film. Last week, we reported on Fox’s All City and the scary work they are doing for Mars Candies. Now we have this whopper (ha!) from Burger King. Like I haven’t had enough of scary … Continue reading “BK, Hulu, and “People Die in This Movie” in the news”

AllTrails debuts first-ever TV & streaming campaign

AllTrails, the most trusted and used digital guide to the outdoors, has launched its first-ever ad campaign for streaming and broadcast with a pair of spots titled “10,000 Reasons” and “Shared Monologue.” With a community of 30 million explorers worldwide and a library of more than 200K trails, AllTrails helps users find the trail best … Continue reading “AllTrails debuts first-ever TV & streaming campaign”

Teleflora pays homage to Mom in new campaign

This Mother’s Day, Teleflora is paying homage to Mom in its new campaign, “Drawn to Mom,” by spotlighting the past year from a child’s perspective, and through their drawings. From “going to work” with Mom every day to Mom “going to school” with her kids, and the many snacks in between, Teleflora spotlights how having their … Continue reading “Teleflora pays homage to Mom in new campaign”

Watch the chilling new trailer for Conjuring 3

Keep the lights on. New Line Cinema has released the first trailer for The Conjuring: The Devil Made Me Do It and it looks… Satan may have had a hand in making it. This trailer teases a chilling story of terror, murder and unknown evil that shocked even experienced real-life paranormal investigators Ed and Lorraine … Continue reading “Watch the chilling new trailer for Conjuring 3”

REEL WOMEN: New Blank’s Erin Serletic

When it comes to business development, Erin Serletic is in a class by herself. Her focus is knocking on doors, finding the opportunities, pitching capabilities and getting the RFP. She has a successful track record of helping companies reach their next level. Erin is equally effective at landing new business while growing and maintaining existing … Continue reading “REEL WOMEN: New Blank’s Erin Serletic”

BBDO announces leadership moves

BBDO San Francisco announced a new leadership team today in Kelly Johnson as Chief Executive Officer and Thiago Cruz as Chief Creative Officer. Johnson joins from her most recent post as President of 215 McCann, where she has spent the past eight years leading brands such as LinkedIn, Workday, Xbox, Minecraft, Hulu, Pandora and the SF Giants. Her experience … Continue reading “BBDO announces leadership moves”

Last Dance, Soul, black-ish among NAACP winners

Disney received 17 NAACP Image Awards for 2021, including eight for ABC, which marked the most for any network or distributor this year. The awards were announced during a special live broadcast of the 52nd NAACP Image Awards, hosted by Anthony Anderson, star of ABC’s black-ish, on Saturday, March 27, and as part of a weeklong … Continue reading “Last Dance, Soul, black-ish among NAACP winners”

Barnstorm VFX signs VFX Editor Ashish Raisinghani

Barnstorm VFX, an Emmy-nominated VFX studio specializing in high-quality digital effects, design, and production, has signed Ashish Raisinghani, whom they say embodies the pioneering ingenuity, daring creativity, and freewheeling spirit of the first aviators. Raisinghani is a highly sought-after VFX Editor who has worked on major, award-winning projects for some of the biggest artists in … Continue reading “Barnstorm VFX signs VFX Editor Ashish Raisinghani”

June is public enemy #1 in Handmaid’s Tale trailer

Hulu has dropped the grim, yet somewhat hopeful trailer for The Handmaid’s Tale Season 4. Here, we see June (Elisabeth Moss) is now “public enemy No. 1” in Gilead as she has become basically the white version of Harriet Tubman, leading handmaids and children to freedom and unleashing a rebellion. Hulu’s official description says, “In … Continue reading “June is public enemy #1 in Handmaid’s Tale trailer”

The United States vs. Billie Holiday is really U.S. vs POC

The United States vs. Billie Holiday, which is currently streaming on Hulu, has already nabbed a Golden Globe Best for actress, singer Andra Day, who was also nominated for a 2021 Critics Choice and now has an Oscar nomination for her portrayal of torch singer Billie Holiday. One viewing of the film and it’s easy … Continue reading “The United States vs. Billie Holiday is really U.S. vs POC”

‘Nomadland’ takes top prize at Producers Guild Awards

As begin to place our bets on what will win at the Oscars, we now have two pretty safe wagers – Ma Rainey’s Chadwick Boseman for Best Actor and now, Nomadland for Best Picture. The Producers Guild of America Awards awarded Chloé Zhao’s opus with their top prize. The film rode past Emerald Fennell’s Promising … Continue reading “‘Nomadland’ takes top prize at Producers Guild Awards”

Promising Young Woman, Borat among WGA winners

The Writers Guild of America West (WGAW) and Writers Guild of America, East (WGAE) tonight announced the winners of the 2021 WGA Awards for outstanding achievement in writing for film, television, new media, news, radio/audio, and promotional categories during a first-time-ever joint, virtual ceremony. Hosted virtually by actor-writer-producer Kal Penn (Clarice), the 90-minute ceremony featured at-home presentations … Continue reading “Promising Young Woman, Borat among WGA winners”

‘Debris’ is not your “average truth is out there” series

If you’re not watching NBC Universal’s new TV show Debris, you’re missing out! This is not your average “the truth is out there” UFO show! It’s sci-fi, almost a crime drama, and a mystery with each episode slowly unveiling what is happening as we the viewers learn through the clues the characters unearth. What is … Continue reading “‘Debris’ is not your “average truth is out there” series”

Kal Penn to host 2021 virtual WGA Awards

Acclaimed actor, writer, and producer, Kal Penn, is set to host the joint 2021 Writers Guild Awards virtual ceremony on Sunday, March 21. The Writers Guild Awards honor outstanding writing in film, television, new media, news (broadcast and digital), radio/audio, and promotional categories.  Many of the nominees give us a clue as to what will … Continue reading “Kal Penn to host 2021 virtual WGA Awards”

Phyllis Smith is back in new JOANN spring campaign

JOANN, the nation’s category leader in Sewing and one of the fastest growing players in the arts and crafts category, is celebrating Spring with a new docu-style webisode starring actress Phyllis Smith. Titled “Ring in Spring with Phyllis,” the scripted 5:09-minute film follows Phyllis as she humorously attempts to pull off a makeshift wedding for … Continue reading “Phyllis Smith is back in new JOANN spring campaign”

Tynesha Williams tapped to lead content studio 3AM

Creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today (we are not sure if it was at 3 AM) by Tara DeVeaux, Managing Director, 3AM. Williams has a strong background in … Continue reading “Tynesha Williams tapped to lead content studio 3AM”

Gen Z agency is winning pitch after pitch

In the age of Gen Z, creative strategy depends on brand authenticity. It is a well-known truth that brands are scrambling to understand and connect with the next wave of consumers. Authenticity, however, is not achieved by merely understanding Gen Z… brands need to start thinking like them. This is where global advertising agency, CarsonDoyle, … Continue reading “Gen Z agency is winning pitch after pitch”