Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building

Creative studio Alkemy X and Hulu have teamed up to project the star-studded cast of the streamer’s upcoming murder mystery series Only Murders in the Building onto the iconic NYC skyline to promote the new series in a thrilling projection-mapping experience. The experience uses The Museum of Arts and Design building in NYC’s Columbus Circle … Continue reading “Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu

According to KitchenAid, women-identifying chefs have long struggled to rise to the top. Faced with bias, sexism and harassment, women find themselves adapting to a work environment that inherently makes assumptions on their abilities and worth. Common biases in the culinary industry include beliefs such as, “a chef isn’t a worthy career for a woman,” … Continue reading “Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu”

Hulu announces new Steve Martin/Martin Short comedy

The untitled Hulu comedy about three strangers who share an obsession with true crime and suddenly find themselves wrapped up in one, hails from co-creators and writers, Steve Martin and John Hoffman (Grace & Frankie, Looking).  Martin and Hoffman will executive produce along with This is Us creator Dan Fogelman, Jess Rosenthal (This is Us) and Martin … Continue reading “Hulu announces new Steve Martin/Martin Short comedy”

BK, Hulu, and “People Die in This Movie” in the news

Today’s Reel Thing keeps us in the Halloween spirit(s) with some creepy news from around the world of advertising and film. Last week, we reported on Fox’s All City and the scary work they are doing for Mars Candies. Now we have this whopper (ha!) from Burger King. Like I haven’t had enough of scary … Continue reading “BK, Hulu, and “People Die in This Movie” in the news”

Jess Coulter’s Skincare unmasks the fear of aging

The Reel 360 Team loves Halloween and loves, even more, 20th Digital’s popular Bite-Size Halloween series – streaming on Huluween. We got a peek at award-winning filmmaker Jess Coulter’s first short film, Skincare, which debuted on Hulu earlier this month. Known for high-profile comedic commercials like Snickers ‘First Visitors’, Coulter has gone to the dark … Continue reading “Jess Coulter’s Skincare unmasks the fear of aging”

Which of your shows and movies will be affected should IATSE strike?

As we reported yesterday, the International Alliance of Theatrical Stage Employees (IATSE) International President Matthew Loeb announced that unless an agreement is reached with the Alliance of Motion Picture and Television Producers (AMPTP), union members will begin a nationwide strike on Monday, October 18 at 12:01 a.m., PDT. This is a first for the union. … Continue reading “Which of your shows and movies will be affected should IATSE strike?”

How ‘The Wonder Years’ authentically recreates the late 1960’s

Inspired by the beloved, award-winning series of the same name, The Wonder Years is a new original coming-of-age comedy that tells the story of the Williams family in the late 1960s, all from the perspective of imaginative 12-year-old Dean (Elisha “EJ” Williams). Produced by 20th Television, a part of Disney Television Studios, the highly-anticipated series joined ABC’s … Continue reading “How ‘The Wonder Years’ authentically recreates the late 1960’s”

Emmy-nominated Will Packer to produce 94th Oscars

Emmy-nominated producer Will Packer will produce the 94th Oscars, Academy President David Rubin announced today.  It will be his first involvement with the Oscars, which will air live on ABC and broadcast outlets worldwide on Sunday, March 27, 2022. “Will is a powerhouse producer who has enjoyed success across all movie genres.  He’s already bringing … Continue reading “Emmy-nominated Will Packer to produce 94th Oscars”

Jamie Spears suspended from Britney’s conservatorship

During the global pandemic “lockdown”, many of us watched countless hours of Netflix including the terrifying film I Care a Lot, where Rosamund Pike won the Golden Globe for the Best Actress for her chilling portrayal of a corrupt conservator who drained the bank accounts of unsuspecting aging adults, while also isolating them from their … Continue reading “Jamie Spears suspended from Britney’s conservatorship”

Crown Royal launches 3D “A New World Of Cocktails” campaign

For Crown Royal consumers, living royally is about celebrating the people, places and experiences that surround you. That’s why Crown Royal is paying tribute to them with the launch of a new campaign to support Crown Royal ready-to-drink cocktails. The campaign shows a range of places and spaces to enjoy the effortless new cocktails, kicking off … Continue reading “Crown Royal launches 3D “A New World Of Cocktails” campaign”

Fallon creates intimate portrayals of hockey fans in new NHL work for Disney

You know hockey is not for everyone. And the authentic new work from Fallon for the NHL on ESPN and ESPN+, as well as ABC and Hulu, not only shares that sentiment, it embraces it. The creative debuted last night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other … Continue reading “Fallon creates intimate portrayals of hockey fans in new NHL work for Disney”

Eat Just scrambles up Curb Your Enthusiasm’s J.B. Smoove for campaign

Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, today announced the launch of a bold new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The “Really Good Eggs” campaign kicks off this week with a series of ads distinctively narrated by comedian and JUST … Continue reading “Eat Just scrambles up Curb Your Enthusiasm’s J.B. Smoove for campaign”

Hollywood’s Roosevelt Hotel is setting for night of pre-Emmy glam

Last year, Reel 360 was lucky enough to begin covering the Emmys and Oscars and now this year, we have been elevated to covering the pre-award show hoopla!   Luxury Experience & Co, an LA-based consulting company focused on connecting brands to high-profile influencers and celebrities, co-hosted an elegant gifting lounge alongside Max Event’s 2021 … Continue reading “Hollywood’s Roosevelt Hotel is setting for night of pre-Emmy glam”

Norm Macdonald loses battle to cancer, passes away at 61

Comedian and Saturday Night Live alum Norm Macdonald has been reported to have passed away at 61 after quietly and privately battling cancer for the past nine years.  News of his passing was confirmed by Deadline on Tuesday via Macdonald’s management firm Brillstein Entertainment. The former Weekend Update host’s longtime producing partner and friend Lori … Continue reading “Norm Macdonald loses battle to cancer, passes away at 61”

Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign

Listeners may be upset that Howard Stern has taken the summer off, but that has not stopped SiriusXM from launching its largest multi-media national ad campaign ever. The new creative effort titled “The Home of SiriusXM and created by Translation, brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and … Continue reading “Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign”

Oikos sings praises of latest ‘forkable’ yogurt

According to Oikos, it’s time for us yogurt lovers to toss aside our spoon and upgrade our basic Greek yogurt with the new Oikos Blended Greek Nonfat Yogurt – a yogurt so creamy and filled with 50 percent more fruit, Oikos calls it ‘Forkable’. The brand believes this will especially appeal to millennials yearning for something new in the category. … Continue reading “Oikos sings praises of latest ‘forkable’ yogurt”

Ted Lasso tops Hollywood Critics Association with 4 wins

Ted Lasso (Apple TV+) topped the Hollywood Critics Association (HCA) TV Awards with four wins–earning Best Streaming Comedy distinction, Best Comedy Actor in a Streaming Series for Jason Sudeikis, Best Comedy Supporting Actor in a Streaming Series for Brett Goldstein, and Best Comedy Supporting Actress in a Streaming Series for Hannah Waddingham. Waddingham tied for the … Continue reading “Ted Lasso tops Hollywood Critics Association with 4 wins”

Chicago 7, Judas, Queen’s Gambit among Location Guild noms

Nominees for the 8th Annual Location Managers Guild International (LMGI) Awards were announced today by LMGI President John Rakich/LMGI. The awards honor the outstanding and creative visual contributions by location professionals in film, television and commercials from around the globe. The LMGI Awards also recognize outstanding service by film commissions for their support “above and beyond” during the production … Continue reading “Chicago 7, Judas, Queen’s Gambit among Location Guild noms”

BBH: Elevates three to oversee U.S. offices as well as entertainment

BBH announced today that the agency is promoting its New York management trio, President Amani Duncan, Chief Creative Officer Rafael Rizuto and Chief Strategy Officer Tom Callard, to oversee BBH USA, which includes its New York and Los Angeles offices, as well as BBH Entertainment. “Amani, Rafa and Tom, also known as ‘ART,’ are proving to be an unstoppable combination,” said BBH Global CEO Neil Munn. “As … Continue reading “BBH: Elevates three to oversee U.S. offices as well as entertainment”