Here’s the scoop: SharkNinja’s Ninja CREAMi taps Hulu for new campaign

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge-watchers. … Continue reading “Here’s the scoop: SharkNinja’s Ninja CREAMi taps Hulu for new campaign”

Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building

Creative studio Alkemy X and Hulu have teamed up to project the star-studded cast of the streamer’s upcoming murder mystery series Only Murders in the Building onto the iconic NYC skyline to promote the new series in a thrilling projection-mapping experience. The experience uses The Museum of Arts and Design building in NYC’s Columbus Circle … Continue reading “Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu

According to KitchenAid, women-identifying chefs have long struggled to rise to the top. Faced with bias, sexism and harassment, women find themselves adapting to a work environment that inherently makes assumptions on their abilities and worth. Common biases in the culinary industry include beliefs such as, “a chef isn’t a worthy career for a woman,” … Continue reading “Kitchenaid’s ‘A Woman’s Place’ streaming on Hulu”

Hulu announces new Steve Martin/Martin Short comedy

The untitled Hulu comedy about three strangers who share an obsession with true crime and suddenly find themselves wrapped up in one, hails from co-creators and writers, Steve Martin and John Hoffman (Grace & Frankie, Looking).  Martin and Hoffman will executive produce along with This is Us creator Dan Fogelman, Jess Rosenthal (This is Us) and Martin … Continue reading “Hulu announces new Steve Martin/Martin Short comedy”

It’s Top Gun, Elvis and All Quiet at Sound Editor Awards

Last night the Motion Picture Sound Editors held their 70th Golden Reel Awards, its first in-person ceremony since the start of the pandemic. Taking place at L.A.’s Wilshire Ebell Theatre, it was Top Gun: Maverick, Elvis and All Quiet on the Western Front that made noise. Top Gun: Maverick won for effects and Foley. Elvis, for music … Continue reading “It’s Top Gun, Elvis and All Quiet at Sound Editor Awards”

Complete list of Producers Guild Award winners

The stage is now set for A24’s Everything, Everywhere All at Once to win big at this year’s Academy Awards. The biggest prognosticator of winners, the Producers Guild of America, held their awards last night in Beverly Hills, where the fantasy sci-fi comedy won the Darryl F. Zanuck Award for Outstanding Producer of Theatrical Motion … Continue reading “Complete list of Producers Guild Award winners”

Mishief’s Greg Hahn named AICP Judging Chair

Matt Miller, President and CEO of AICP, has announced that Greg Hahn, Co-Founder and Chief Creative Officer of Mischief @ No Fixed Address, as the 2023 AICP Next Awards Judging Chair. In this role, Hahn has assembled a roster of Jury Presidents who will, in turn, select judges for all AICP Next Awards categories. The … Continue reading “Mishief’s Greg Hahn named AICP Judging Chair”

The Bear chef Matty Matheson shops with Raekwon The Chef and Tiny Chef for DoorDash

Today, DoorDash announced the launch of a new campaign, “We Get Groceries,” debuting during the Big Game for the first time with a :30 TV spot airing on Sunday, February 12. The new campaign is the first to highlight the online shopping brand’s wide grocery selection of beloved local and national favorites, our best-in-class support … Continue reading “The Bear chef Matty Matheson shops with Raekwon The Chef and Tiny Chef for DoorDash”

Framestore Pictures expands its sights and roster

Framestore Pictures (FSP) has bolstered its roster with two compelling new directors, Rich Lee and Jennifer Stafford.  Both will be repped by FSP in North America and the UK. This caps off a year of growth, including the addition of Executive Producer Michel Waxman, Director and DP Ivan Bird, and a succession of standout projects … Continue reading “Framestore Pictures expands its sights and roster”

Black Panther, Abbott lead NAACP Image noms

The NAACP unveiled the full list of “54th NAACP Image Awards” nominees with ABC and Netflix leading the pack with 28 and 15 nominations respectively. The winners will be revealed during the two-hour LIVE TV special, airing Saturday, February 25th, 2023 at 8:00 PM ET on BET and 8:00 PM PT on delay. The show will be in … Continue reading “Black Panther, Abbott lead NAACP Image noms”

Director Lance Oppenheim joins Biscuit

Production company Biscuit Filmworks has welcomed acclaimed filmmaker Lance Oppenheim to its roster of talent. Oppenheim is renowned for crafting candy-colored documentaries that blend nonfiction storytelling humor with heightened, cinematic formalism. His films are layered with humanity and flourishes of the surreal.  Inspired by the larger-than-life stories that unfolded around him in his native South … Continue reading “Director Lance Oppenheim joins Biscuit”

Critics Choice Awards announce winners

We now have a fairly good idea about who will be in the running for the Oscars when the nominations are announced on January 24. Last night, the Critics Choice Association (CCA) announced the winners of the 28th annual Critics Choice Awards LIVE on The CW. Hosted by Chelsea Handler, the star-studded gala was held … Continue reading “Critics Choice Awards announce winners”

Abbott, Lotus, Bear among WGA TV noms

The Writers Guild of America West (WGAW) and Writers Guild of America, East (WGAE) announced today nominations for outstanding achievement in television, new media, news, radio/audio, and promotional writing during 2022. Winners will be honored at the 2023 Writers Guild Awards ceremony on Sunday, March 5, 2023. After wins at the Golden Globes and nominations … Continue reading “Abbott, Lotus, Bear among WGA TV noms”

Everything Everywhere leads Golden Reel noms

Aaaand Awards Season has begun. Actually, it began last year, but now we have nominations. The Motion Picture Sound Editors today revealed the nominations for its 70th annual Golden Reel Awards in categories spanning feature film, television, animation, computer entertainment and student productions with Everything Everywhere All At Once Top Gun: Maverick and Elvis among the nominees. … Continue reading “Everything Everywhere leads Golden Reel noms”

Toyota “Says So Much” in 2023 Crown campaign

Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The fully integrated campaign, created by Saatchi & Saatchi, conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. The campaign expresses the confidence that comes from driving the reimagined sedan … Continue reading “Toyota “Says So Much” in 2023 Crown campaign”

Jeter, Barkley, Curry narrate Subway Series

When we hear “Subway Series,” our minds drift to Mets v Yankees or Cubs v Sox. However, that is not the case with QSR Subway, which six months ago launched the brand’s biggest menu refresh, the Subway Series. Now, the lineup has reached craveable champion status—being the ignition point for record-setting sales.  So naturally, it was … Continue reading “Jeter, Barkley, Curry narrate Subway Series”

2022 in Review: The best TV series

Let’s be super real here. 2022 was a ridiculously great year for TV series. Although we can stream an episode whenever we want, this year’s crop of shows gave us compelling reasons to stop everything we were doing in order to see the newest episode the moment it dropped. Who thought that we could get … Continue reading “2022 in Review: The best TV series”

2022 in Review: The biggest stories of the year

Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”

The Bear cooks up 3 Spirit TV noms

Today, the 2023 Film Independent Spirit Award TV nominees were announced. Fans of The Bear, FX’s breakout series on Hulu scored three nominations including Best New Scripted Series and supporting nominations for Ayo Edebiri and Ebon Moss-Bachrach. Chicago-set Station Eleven, which is currently streaming on HBO Max, earned nominations for Best New Scripted Series and … Continue reading “The Bear cooks up 3 Spirit TV noms”