Google pulled its “Dear Sydney” ad from the Olympics TV rotation following significant backlash over its storyline. The ad, developed in-house to promote Google’s Gemini AI platform, was intended to
In a groundbreaking initiative revealed at Google’s annual Creative Lighthouse event during the Cannes Lions International Festival of Creativity, Tombras, in partnership with Google and PODS, introduced an innovative campaign
Google has dropped its 60-second Super Bowl commercial for its Pixel 8 phone, showcasing its AI-assisted camera through the compelling story of a blind character. Titled “Javier in Frame,” the
In its fourth year, Google’s Black-Owned Friday campaign features a bouncy video starring actress, singer and producer Keke Palmer. The video reimagines the ’90s Crystal Waters hit 100% Pure Love
Our friends at Omelet have developed for Google Play in tandem with the launch of its new mobile gaming product, Google Play Games. If you’ve been living on an asteroid (or Florida)
Google One’s latest consumer marketing campaign stars Hollywood A-Lister Keegan Michael Key and tidying-expert Marie Kondo. It’s our REEL AD OF THE WEEK. Google One is a membership that offers expanded cloud storage
Ever wonder what films inspire Shang-Chi and the Legend of the Ten Rings star, Simu Liu? How about Orange is the New Black’s Laverne Cox? Panoptica Director Samuel Miron knows
Popular Irish Indie-Rock band the Academic and our friends at BBDO New York—the same ensemble behind 2017’s acclaimed Live Looper—have just pulled off one of the most innovative musical events to help launch the band’s latest EP.
D&AD has announced the launch of the 2021 edition of the Shift with Google program in New York. Now in its fifth year, Shift is D&AD’s free industry-led night school for
He’s back ya filthy animals. Macaulay Culkin was just ten when he became a household name as the star of the Chris Columbus classic, Home Alone. Now, 28 years later,
Creative studio and artist-led powerhouse ALLDAYEVERYDAY is proud to announce the addition of acclaimed UK-based director Alicia MacDonald to its roster for U.S. commercial and branded content representation. Known for
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices all year long. Today, let
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
Editor’s Note: This is the first in a series on how President Trump’s sweeping new tariffs could affect the various industries Reel 360 News covers. Today, advertising, specifically brands and
The Cannes Lions International Festival of Creativity has officially opened awards submissions for its 72nd edition and revealed its powerhouse line-up of Jury Presidents—marking another milestone for the world’s most
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices all year long. Today, let
Zoic Studios has bolstered its leadership team with the addition of Nicole Fina as Senior Executive Producer of its Advertising division and Aladino Debert as Executive Creative Director. Fina, a
Acclaimed filmmaker Nanette Burstein has officially signed with Institute for commercial representation, bringing her signature blend of authenticity, empathy, and humor to the production company’s celebrated roster. Known for her
Harbor is strengthening its UK Advertising division with the addition of award-winning sound designers George Castle and James Benn as Creative Directors, Sound. This dynamic duo, known for their cutting-edge
Aris has officially signed director Michael Miller for U.S. and Canadian representation. With over 20 years of experience in film production, Miller has built a reputation for his sharp comedic
