Mercari turns Beatles’ ‘Hello, Goodbye’ into new ode

1+ Mercari, the popular online marketplace that connects millions of people across the U.S. to exchange items no longer being used, is launching a new campaign to showcase the beauty of passing unused items forward. Mercari started in Japan, where there is a culture of not throwing things away, reflected in the Japanese art of Kintsugi … Continue reading “Mercari turns Beatles’ ‘Hello, Goodbye’ into new ode”

Nomadland is a poetic journey

2+ Nomadland is a poetic journey off the beaten path of the forgotten. This American neo-Western is directed, written, edited, and produced by the refreshingly and viscerally authentic Chloé Zhao. In Zhao’s third feature, a recently widowed woman, played by the chameleon Frances McDormand, embarks on a journey through the American West after losing everything … Continue reading “Nomadland is a poetic journey”

Matthew McConaughey is #FlatMatthew in Doritos spot

1+ Aha! We now know who #FlatMatthew is. To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey (Dallas Buyers Club, Interstellar, Wolf of Wall Street), for its Super Bowl LV campaign, #FlatMatthew. … Continue reading “Matthew McConaughey is #FlatMatthew in Doritos spot”

Sam Adams pokes fun at Budweiser Clydesdales

1+ LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team. The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic … Continue reading “Sam Adams pokes fun at Budweiser Clydesdales”

Kunis, Kutcher star in Cheetos Super Bowl TVC

1+ Pepsi may not be dominating the Super Bowl like it has, well almost every year, but that doesn’t mean other brands won’t be taking over. After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year’s full TVC for Super Bowl LV, It Wasn’t Me. In the commercial, created by Goodby, … Continue reading “Kunis, Kutcher star in Cheetos Super Bowl TVC”

Avalon Films and Hudson merge under Hudson banner

2+ Avalon Films, long a stalwart of the Detroit advertising community, is taking the bold step to retire its brand name as it merges its roster, its service offering, its marketing and its leadership with sister company Hudson. Now known simply as Hudson, the company, co-founded in 2006 by director Larry August and his late partner, … Continue reading “Avalon Films and Hudson merge under Hudson banner”

Cheetos returns to Super Bowl with Ashton Kutcher

1+ When my editor asked me to write an article about a Super Bowl spot, I kinda was like, “Whaaaat? Why?” I hate the Super Bowl. Can’t I just binge Friends on HBO Max? Then he told me it was a spot created for Cheetos by Goodby, Silverstein and Partners. A bag of Flamin’ Hot … Continue reading “Cheetos returns to Super Bowl with Ashton Kutcher”

Angry Orchard offends onlookers with “S” word

1+ Sweet’ certainly isn’t the “F” word. But these days, it’s looking like it’s a kind of “S” word. In fact, sweetness has been so vilified, some might even be afraid to admit their sweet preference. Angry Orchard drinkers, however, embrace the sweetness. While many brands use sweetness that is far too cloying, the natural … Continue reading “Angry Orchard offends onlookers with “S” word”

David&Goliath turn Kia Sorento into storytelling machine

1+ As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a … Continue reading “David&Goliath turn Kia Sorento into storytelling machine”

2020 in Review: The Biggest Stories of the Year

1+ It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we … Continue reading “2020 in Review: The Biggest Stories of the Year”

Havas taps Dan Lucey as Chief Creative Officer

0 Doubling down on its ambition and continued quest to be recognized for translating meaningful brand ideas into cultural and business impact, Havas New York announced today the addition of Dan Lucey as Chief Creative Officer. Lucey joins the flagship agency’s executive leadership team, helmed by CEO Laura Maness, following a string of substantial AOR … Continue reading “Havas taps Dan Lucey as Chief Creative Officer”

Steve Carell is stressed Santa in Xfinity’s holiday film

1+ This year, working from home has become the new norm, and the ability to stay connected virtually has allowed people to pull off new and inventive ways of achieving what was previously unimaginable. That is the ingenuity taking center stage in the Xfinity 2020 holiday campaign created by advertising agency Goodby Silverstein & Partners … Continue reading “Steve Carell is stressed Santa in Xfinity’s holiday film”

David Prowse, Darth Vader dies from COVID

1+ UPDATED: While acclaimed actor James Earl Jones will alway be synonymous with injecting iconic Star Wars villain Darth Vader with his malevolent personality and voice, it will be British actor David Prowse who embodied the Dark Lord of the Sith. Literally. Sadly Prowse has passed away at the age of 85. According to the New … Continue reading “David Prowse, Darth Vader dies from COVID”

Review: keep calm and carry on…Wayward Son

2+ Please note, this contains major spoilers for the Supernatural series finale. On November 19, 2020, the CW aired the final episode of Supernatural after 15 years and 320 episodes. According to Deadline, the 8 p.m. penultimate episode (0.3, 1.20M) led into the 9 p.m. finale (0.3, 1.39M) of the longest-running fantasy series in TV history. The … Continue reading “Review: keep calm and carry on…Wayward Son”

GSP promotes Kate Baynham and Hanna Wittmark to CDs

2+ Kate Baynham and Hanna Wittmark have been promoted from associate creative directors to creative directors at Goodby Silverstein & Partners (GS&P). Baynham and Wittmark have worked at GS&) for eight years on brands such as Comcast, Common Sense Media, Frito-Lay, Adobe, Chrysler, Nintendo and the Ad Council and helped the agency land two of … Continue reading “GSP promotes Kate Baynham and Hanna Wittmark to CDs”

New CSAA campaign from Deloitte Digital’s Heat

1+ Deloitte Digital’s Heat has released a new campaign directed by RadicalMedia’s Dave Meyers for CSAA Insurance Group. “Goodbye Insurance, Hello InsurAAAnce.” The agency found that while many consumers don’t like insurance providers, they love AAA. This led to the creation of InsurAAAnce, a new brand platform that makes it impossible to forget that AAA … Continue reading “New CSAA campaign from Deloitte Digital’s Heat”

New voter campaign addresses police brutality

2+ With just 30 days left before election day, the Courageous Conversation Global Foundation (CCGF), which is focused on racial equity, is launching ‘Vote For Them’.  Created by Goodby Silverstein & Partners, the campaign reimagines election signs by replacing the names of politicians with the names of victims of police brutality. It’s a reminder to … Continue reading “New voter campaign addresses police brutality”

Michael Bay signs with Supply&Demand

0 Bi-coastal production company Supply&Demand has added American film director and producer Michael Bay to its roster of award-winning talent. One of the most commercially successful directors in history, Bay is perhaps best known for his big-budget and excitement-rich action films, yet the filmmaker also has an extensive pedigree in advertising and music videos. A … Continue reading “Michael Bay signs with Supply&Demand”

Ruth Bader-Ginsburg was the original Wonder Woman

1+ People often wonder what makes a ‘feminist’ a feminist? Some will say it’s simply, “wanting equal rights.” The question sounds so simple, yet quite the contrary when it comes to the history of the United States. One trailblazer showed us, what being a feminist really is. The same woman that made an impact that … Continue reading “Ruth Bader-Ginsburg was the original Wonder Woman”

Over 300 films to screen virtually at Hollyshorts

2+ The official selections are rolling in for one of Reel 360’s favorite film festivals to attend – the 16th annual Oscar®-Qualifying HOLLYSHORTS FILM FESTIVAL. Dubbed as their “Sweet 16,” the organizers are thrilled to welcome the best shorts from across the globe to screen virtually from November 9-15, 2020 on the new streaming platform BITPIX. One … Continue reading “Over 300 films to screen virtually at Hollyshorts”