Rising British singer-songwriter flowerovlove took the stage at New York City’s Governors Ball Music Festival this weekend wearing a custom Gap ensemble designed for her festival performance. Appearing on Saturday
Gap made its Coachella debut as the festival’s exclusive apparel sponsor and official merch partner, quickly turning its Hoodie House into one of the most talked-about activations on the grounds.
Gap is returning to its roots. The brand has teamed up once again with Harlem’s Fashion Row for a new collaboration centered on denim, the fabric most closely tied to
Gap Inc. has created a new C-suite role aimed squarely at the intersection of fashion, culture, and entertainment, appointing Pam Kaufman as Executive Vice President and Chief Entertainment Officer. Kaufman
GapStudio is back where fashion hits hardest, the stage. For the opening leg of her London tour, rising singer Freya Skye stepped into two custom GapStudio looks that fused nostalgia,
Gap has teamed up with cult-favorite beauty brand Summer Fridays to debut a new holiday collaboration centered on comfort, confidence, and everyday self-care. The limited edition collection marks Summer Fridays’
Whether you’re shopping for the trendsetter, the cozy homebody, or the friend still determined to make low-rise jeans happen again, the 2025 Gap holiday Gift Guide has you covered. This
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last year’s creative
Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her daughter Apple Martin—shot
Gap is leaning into nostalgia and new energy with the launch of its Fall 2025 campaign, Better in Denim, fronted by global girl group KATSEYE. Set to Kelis’ early-2000s anthem
Singer-songwriter Gracie Abrams, one of the most compelling voices of her generation, took the stage at Outside Lands in a custom GapStudio gown designed by Zac Posen, Gap Inc.’s Executive
Gap is teaming up with BÉIS, the travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, for a 26-piece limited-edition capsule built for people on the move. Launching
Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform that’s all about closing
This spring, Gap is embracing the power of comfort with its new Feels Like Gap campaign, celebrating effortless self-expression through movement, music, and a collection of soft, elevated wardrobe essentials.
In celebration of Black History Month, Gap and Harlem’s Fashion Row (HFR) have teamed up to release a 16-piece, limited-edition collection that showcases the work of six Black designers. The
Connections between generations are deeply cherished in Asian communities, where traditions, values, and skills are passed down as a way of preserving culture and strengthening family bonds. Lexus celebrates these
Still in the doldrums about last week? This will put a smile on your face. Gap has launched its 2024 holiday campaign, Give Your Gift, celebrating the spirit of togetherness
Gap has unveiled its Fall 2024 campaign, “Get Loose,” celebrating creativity and individuality through fashion, music, and dance. This vibrant campaign stars GRAMMY-nominated global pop sensation Troye Sivan and the
Gap and Mattel, Inc. have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969. The first of many upcoming Gap
This Fall, Gap puts the spotlight on Icons, showcasing a collection of essential classics designed to dress generations of culture shapers. Gap Icons include both reinvented classics in new proportions,
