Gap and Mattel announce Barbie partnership

Gap and Mattel, Inc. have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969. The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well … Continue reading “Gap and Mattel announce Barbie partnership”

Gap celebrates ICONS in new campaign

This Fall, Gap puts the spotlight on Icons, showcasing a collection of essential classics designed to dress generations of culture shapers. Gap Icons include both reinvented classics in new proportions, organic fabrics made with more sustainable Washwell water-saving techniques, and a diverse cast of individuals who are shaping our culture through their own personal style … Continue reading “Gap celebrates ICONS in new campaign”

Bumble empowers people to challenge ‘Romance Gap’

Bumble has launched a campaign to raise awareness of the ‘Romance Gap’ – the discrepancy in behavior expected from men/masculine-presenting and women/feminine-presenting people when dating and in relationships. Bumble’s research shows that of those surveyed by YouGov across key European countries, 52% state that society expects men to take the lead in relationships. A third … Continue reading “Bumble empowers people to challenge ‘Romance Gap’”

Gap’s spring campaign boost individuality

This spring, individuality shines through in Gap’s campaign, celebrating a dimensional cast of unique individuals radiating the profound joy that comes with the freedom of being your true self—your best self. Originating from all over the world, Gap’s individuals have defined themselves — a collective of distinct backgrounds, experiences and truths unified by community and … Continue reading “Gap’s spring campaign boost individuality”

Gap celebrates representation and inclusion fo Fall 2021 campaign

Gap continues to champion modern American optimism by celebrating individuals who represent the positive impact of being your true self. Gap’s Fall 2021 Individuals adult campaign debuts today, amplifying the voices of a distinct and diverse cast that better represents all of us. These individuals transcend race, gender, age, abilities and talents as catalysts for … Continue reading “Gap celebrates representation and inclusion fo Fall 2021 campaign”

GAP enlists RadicalMedia’s Gálvez to relearn khakis

The GAP has been fairly quiet for a long time. Once, the brand was everyone’s jam from Madonna to Spike Lee to Charlize Theron. It was “our casual chic.” While GAP is still sported by the likes of Mindy Kaling, Kate Middleton and Selena Gomez, the brand finds itself in financial trouble. Most of the … Continue reading “GAP enlists RadicalMedia’s Gálvez to relearn khakis”

Gap reopens New York office after COVID-19 scare

With COVID-19 cases mounting and no vaccine in sight for the near future, many companies are beginning to avoid the risk of their employees contracting the virus by going to extreme lengths. The Gap, which according to Ad Age, has halted its global media pitch as well as international production, abruptly closed its New York … Continue reading “Gap reopens New York office after COVID-19 scare”

Gap’s Peck to step down as CEO

The Gap Board of Directors announced today that president and chief executive officer Art Peck will step down from his position and from the company’s Board. Peck will depart from the company after a brief transition. Effective immediately, Robert J. Fisher, the company’s current non-executive chairman of the Board, will also serve as president and … Continue reading “Gap’s Peck to step down as CEO”

Cultivate.Media bolsters team with two additions

Acclaimed commercial and content production company, Cultivate.Media, has made substantial additions to its roster by welcoming director Ryan Johnson for exclusive US spot representation and appointing Stuart Wilson as Executive Producer. The company, with Managing Director and Executive Producer Mark Thomas at the helm, is poised for a season of growth, creativity, and success with … Continue reading “Cultivate.Media bolsters team with two additions”

Amazon blames strike for Peripheral and League cancellations

Amazon Prime Video has delivered a double dose of disappointment to its subscribers. The platform has officially canceled the much-anticipated second seasons of both A League of Their Own and The Peripheral, despite previously granting renewal orders. Premiering in 2022, the cancellations arrive just shy of the one-year mark since their debut seasons. The decision … Continue reading “Amazon blames strike for Peripheral and League cancellations”

Director Julian Marshall joins Wild Gift

The innovative creative collective, Wild Gift, renowned for its exceptional storytellers in the realms of advertising and entertainment, has added Julian Marshall to its roster. A highly sought-after artist and filmmaker, Marshall gained prominence for his Webby-winning documentary honoring George Floyd. His decision to sign with Wild Gift, founded by David Mitchell and Tomer DeVito, … Continue reading “Director Julian Marshall joins Wild Gift”

75th Emmy Awards pushed to January

The Television Academy and FOX have announced a rescheduled date for the highly anticipated 75th Primetime Emmy Awards ceremony. The live broadcast will now take place on Monday, January 15th, 2024, at 8:00 p.m. Eastern. This decision comes as a result of the recent SAG-AFTRA and WGA strikes, which created challenges for the original September … Continue reading “75th Emmy Awards pushed to January”

Pepsi’s tribute to The Notorious B.I.G.’s legacy

Pepsi has seized a powerful opportunity to honor the legacy of one of hip-hop’s most iconic figures, The Notorious B.I.G., as part of the genre’s 50th birthday celebrations. The campaign pays homage to the Brooklyn-born rapper, whose real name is Christopher Wallace, through an array of immersive experiences designed to bring his music to life … Continue reading “Pepsi’s tribute to The Notorious B.I.G.’s legacy”

Framestore makes key creative technology hires

Framestore, a global creative studio, has made strategic additions to its Immersive team by appointing two highly accomplished Creative Technology Directors: Manon Dave and Brian Solomon. These appointments aim to bolster Framestore’s standing as a global leader in creative technology and enhance its immersive experiences. Manon Dave, joining the London team, brings a diverse background … Continue reading “Framestore makes key creative technology hires”

Canteen expands beyond live-action tabletop with supersensory

Tabletop studio Canteen has recently partnered with the directing collective supersensory, marking a groundbreaking expansion beyond traditional live-action tabletop production. supersensory, a multi-disciplinary team of taste-appeal and filmmaking experts turned digital, specializes in creating photo-real CGI spots. In their approach, supersensory’s food stylists meticulously cook, bake, pour, and prepare the product to achieve the best … Continue reading “Canteen expands beyond live-action tabletop with supersensory”

SAG-AFTRA details what led to talks breakdown with AMPTP

Following the breakdown of talks between SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) and the Alliance of Motion Picture and Television Producers (AMPTP), Hollywood is experiencing its first double strike since 1960. SAG-AFTRA leaders have now claimed that there was a significant gap between what they wanted and what the … Continue reading “SAG-AFTRA details what led to talks breakdown with AMPTP”

Avril Lavigne announces partnership with BeatBox cocktail brand

Avril Lavigne, the eight-time GRAMMY Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist, has revealed her inaugural alcohol partnership with BeatBox, The World’s Tastiest Party Punch, a ready-to-drink cocktail brand. The special edition package, featuring Avril’s Pink Lemonade with an ABV of 11.1%, will be accessible at numerous locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, … Continue reading “Avril Lavigne announces partnership with BeatBox cocktail brand”

Pressure mounts as James Gunn casts Superman: Legacy

The pressure on James Gunn and Peter Safran, the new heads of DC Studios, has increased significantly following the vast underperformance of The Flash at the box office, which also could have been the final nail in the DCEU coffin with audiences. As a result, the success of their inaugural movie, Superman: Legacy, carries even … Continue reading “Pressure mounts as James Gunn casts Superman: Legacy”

INTERVIEW: Award-winning writer/director Kathi Carey

Kathi Carey is an award-winning Writer/Director of films and web series. Her shorts have been selected at Academy-qualifying festivals including LA Shorts, USA Dallas and Rhode Island IFF. Her film Worth qualified for Academy consideration. Her films and web series have also been screened all over the U.S. and around the world from Italy, Portugal, … Continue reading “INTERVIEW: Award-winning writer/director Kathi Carey”

We The People rebrands as WTP Pictures

After five years of curating its roster of talent and creating award-winning commercial and documentary work, the creative-led production studio We The People is ushering in its next chapter with new branding, a new global roster and bolstered creative services as WTP Pictures. The brainchild of production veterans Jesse Ford and Susan Rued Anderson, We The … Continue reading “We The People rebrands as WTP Pictures”