Gap celebrates ICONS in new campaign

This Fall, Gap puts the spotlight on Icons, showcasing a collection of essential classics designed to dress generations of culture shapers. Gap Icons include both reinvented classics in new proportions, organic fabrics made with more sustainable Washwell water-saving techniques, and a diverse cast of individuals who are shaping our culture through their own personal style … Continue reading “Gap celebrates ICONS in new campaign”

Bumble empowers people to challenge ‘Romance Gap’

Bumble has launched a campaign to raise awareness of the ‘Romance Gap’ – the discrepancy in behavior expected from men/masculine-presenting and women/feminine-presenting people when dating and in relationships. Bumble’s research shows that of those surveyed by YouGov across key European countries, 52% state that society expects men to take the lead in relationships. A third … Continue reading “Bumble empowers people to challenge ‘Romance Gap’”

Gap’s spring campaign boost individuality

This spring, individuality shines through in Gap’s campaign, celebrating a dimensional cast of unique individuals radiating the profound joy that comes with the freedom of being your true self—your best self. Originating from all over the world, Gap’s individuals have defined themselves — a collective of distinct backgrounds, experiences and truths unified by community and … Continue reading “Gap’s spring campaign boost individuality”

Gap celebrates representation and inclusion fo Fall 2021 campaign

Gap continues to champion modern American optimism by celebrating individuals who represent the positive impact of being your true self. Gap’s Fall 2021 Individuals adult campaign debuts today, amplifying the voices of a distinct and diverse cast that better represents all of us. These individuals transcend race, gender, age, abilities and talents as catalysts for … Continue reading “Gap celebrates representation and inclusion fo Fall 2021 campaign”

GAP enlists RadicalMedia’s Gálvez to relearn khakis

The GAP has been fairly quiet for a long time. Once, the brand was everyone’s jam from Madonna to Spike Lee to Charlize Theron. It was “our casual chic.” While GAP is still sported by the likes of Mindy Kaling, Kate Middleton and Selena Gomez, the brand finds itself in financial trouble. Most of the … Continue reading “GAP enlists RadicalMedia’s Gálvez to relearn khakis”

Gap reopens New York office after COVID-19 scare

With COVID-19 cases mounting and no vaccine in sight for the near future, many companies are beginning to avoid the risk of their employees contracting the virus by going to extreme lengths. The Gap, which according to Ad Age, has halted its global media pitch as well as international production, abruptly closed its New York … Continue reading “Gap reopens New York office after COVID-19 scare”

Gap’s Peck to step down as CEO

The Gap Board of Directors announced today that president and chief executive officer Art Peck will step down from his position and from the company’s Board. Peck will depart from the company after a brief transition. Effective immediately, Robert J. Fisher, the company’s current non-executive chairman of the Board, will also serve as president and … Continue reading “Gap’s Peck to step down as CEO”

Beyoncé is Grammy Queen; Lizzo, Harry Styles win

Time to show your respect. Beyoncé Knowles-Carter now truly rules The Grammys as the most decorated artist in history. However, it was Harry Styles and Lizzo who kept Queen B from taking it all as they won Album of the Year and Record of the Year respectively. Sunday night The Recording Academy held their annual … Continue reading “Beyoncé is Grammy Queen; Lizzo, Harry Styles win”

Cutters, Quriosity now repped by Thick and Thin

Independent reps Bobby Rowe and Sabrina Mehar are making it official. No, they’ve not run off to an all-night wedding chapel in Vegas (for reasons we’ll explain later). Rather, they’ve formalized their longstanding and close professional and personal relationship into a free-spirited new repping company cheekily named Thick and Thin. Based in New York and … Continue reading “Cutters, Quriosity now repped by Thick and Thin”

GALE’s new method to unlock brand innovation

GALE has launched an innovation practice to recenter the relationship with technology and platform partners on effective storytelling for clients. The new practice, Advance Party, will work with technology and platform partners to leverage emerging products, innovative ad formats, and audience data and targeting. Led by recently appointed Chief Innovation Officer Ben James, Advance Party will … Continue reading “GALE’s new method to unlock brand innovation”

Ally Financial teams with Anomaly for lyrical campaign

Ally Financial has dropped a new multimedia campaign from its agency of record Anomaly that creates a better way to educate, demonstrating the power of getting smart about money by speaking to Gen Z and other audiences through a platform they understand: TikTok.  As inflation and recession fears rise, the massive gap in financial education … Continue reading “Ally Financial teams with Anomaly for lyrical campaign”

New video game supports abortion rights

Following the overturning of Roe v. Wade this summer – and in the lead-up to next week’s Midterm elections –, Texas abortion laws remain the center of controversy as state-by-state regulations continue to cause uncertainty around reproductive rights. Between the overturning of Roe v. Wade and Texas’ already incredibly limiting laws on abortion rights, the … Continue reading “New video game supports abortion rights”

Akkurat Studios welcomes three new directors

Hot on the heels of its third anniversary, Berlin and LA-based production company Akkurat Studios, has announced three new signings for commercial representation in the German market. Further enhancing the studio’s creative chops is the addition of award-winning Lauren Sick, Filip Engstrom, and Alan Masferrer. Co-founder Rocco Kopecny in a statement notes, “Searching for new talent isn’t … Continue reading “Akkurat Studios welcomes three new directors”

Lizzo is turning #FitChecks into #TitChecks

Inspired by the ever-viral #FitCheck trend, the new and viral #TitCheck campaign from YITTY and Young Survival Coalition is rooted in an alarming fact: 80% of young women diagnosed with breast cancer find their breast abnormality themselves—many while getting dressed. The campaign urges young adults to make their #FitCheck (checking an outfit before leaving the house) … Continue reading “Lizzo is turning #FitChecks into #TitChecks”

Thornberg & Forester adapts Ray Dalio’s book into animated film 

Design and animation agency Thornberg & Forester created a 45-minute animated film for Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail, a visual adaptation of billionaire hedge fund manager Ray Dalio’s New York Times Best Seller of the same title. The film has surpassed 18 million views on YouTube. The … Continue reading “Thornberg & Forester adapts Ray Dalio’s book into animated film “

London food community markets turned into film sets

Andrea Iervolino, renowned film producer and founder of digital entertainment platform TaTaTu is working with Mercato Metropolitano, which is now part of the TaTaTu’s group since July 2022, and its locations to produce premium content about stories related to food, culture, and entrepreneurship. The Market is located in the heart of London and will be … Continue reading “London food community markets turned into film sets”

Bernd Faass helms pulse-racing film for iShares

In Subway, a new spot for ETF-provider iShares from DDB San Francisco, Park Pictures director Bernd Faass takes us into the often confusing and disorienting realm of investing in the modern world. Faas delves into the surreal while positioning iShares as a partner to today’s retail investors who must navigate tremendous market volatility, inflation, rate … Continue reading “Bernd Faass helms pulse-racing film for iShares”

Miniac launches hybrid creative/production agency

John Pina and Stephen Roesler, partners in the bi-coastal production company Miniac Films, have launched Miniac, a new hybrid creative and production agency that specializes in working with brand-side in-house departments, can be found online at www.miniac.com.  As in-housing grows in the advertising world and big marketers are taking on the tasks their roster of ad … Continue reading “Miniac launches hybrid creative/production agency”

EmblemHealth uses local artists in new campaign

Crucial health routines have often been set aside under the weight of the pandemic. As New York’s energy starts to build back, EmblemHealth is working to ensure the health of its communities remains at the forefront of the city’s revitalization in the latest evolution of its “We Mean Health” campaign.  The campaign is a direct … Continue reading “EmblemHealth uses local artists in new campaign”

El Pollo Loco is officially Abuela Approved

Most restaurants have a Head Chef. But Costa Mesa-based El Pollo Loco has flipped the script on that concept. The Mexican QSR now has a Head ‘Abuela’, that’s Spanish for Grandmother, calling the shots in a new TikTok campaign and it’s our Reel Ad of the Week. The nation’s leading fire-grilled chicken restaurant chain, launched … Continue reading “El Pollo Loco is officially Abuela Approved”