Rick Astley rolls in with new Frito-Lay campaign
He’s back, but he’s not rolling us. British music sensation Rick Astley returns to star for a second year in Frito-Lay’s “New Year, New You” campaign. The 360-degree program spotlights Astley’s hit song Never Gonna Give You Up as a reminder that while traditional new year’s resolutions often focus on giving things up, consumers can seize the … Continue reading “Rick Astley rolls in with new Frito-Lay campaign”