For years, fans from around the globe have argued about whether the sport is called football or soccer. Frito-Lay, the first-ever salty-snack brand sponsor in FIFA and FIFA World Cup history, is fueling the debate by bringing together a roster of global sports icons, including three-time FIFA World Cup player David Beckham and American football legend Peyton Manning, … Continue reading “Frito-Lay fuels soccer vs football debate”
He’s back, but he’s not rolling us. British music sensation Rick Astley returns to star for a second year in Frito-Lay’s “New Year, New You” campaign. The 360-degree program spotlights Astley’s hit song Never Gonna Give You Up as a reminder that while traditional new year’s resolutions often focus on giving things up, consumers can seize the … Continue reading “Rick Astley rolls in with new Frito-Lay campaign”
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”
Frito-Lay has launched its #joyFULLYBlack campaign, a project designed to celebrate the joy-filled stories that are reflected in our communities, families, friendships and daily interactions. As a part of Frito-Lay and PepsiCo’s Racial Equality Journey (REJ) Initiative— Frito-Lay will invest more than $400 million dollars over the next five years to support the Black community. This project is … Continue reading “Frito-Lay amplifies Black creative voices with #JoyFULLYBlack”
With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”
This January, Frito-Lay will launch its first-ever “New Year New You” campaign starring not only an array of snacks, but ALSO 80’s chart-topper Rick Astley, who will assure viewers that they “never have to give up” fun, flavorful snacks, including Smartfood popcorn, SunChips, Off the Eaten Path veggie crisps/puffs, and Baked+ Simply favorites to Snack … Continue reading “INTERVIEW: Rick Astley on Frito-Lay’s new campaign”
She’s back. You know the Reel 360 team has a never-ending crush on Anna Kendrick. So, we are stoked that she is back in singing Frito-Lay’s rendition of the classic “MyFavorite Things” – as sung by actress Anna Kendrick – will return to airwaves this week to mark the official start of holiday season. But as evidenced by Kendrick in the … Continue reading “Anna Kendrick is back singing “My Favorite Things” for Frito-Lay”
Who doesn’t like Anna Kendrick? Not only is the multi-talented star of Pitch Perfect, Into the Woods and Up in the Air talented, she is so friggin’ cute. This holiday season, Kendrick joins Frito-Lay brands – Lay’s potato chips, Doritos, Cheetos, Tostitos and Smartfood popcorn – to sing a new version of the classic Favorite … Continue reading “First Look: Anna Kendrick sings up snacking for Frito-Lay”
Jon Rosenberg has joined the creative production studio Carbon as Executive Producer in New York. Having spent the past 25 years working at some of the biggest ad agencies on both sides of the US (BBDO, FCB, McCann, Ogilvy, and Publicis to name a few), Jon has worked on many of the industry’s best award-winning creative ideas … Continue reading “Agency EP Jon Rosenberg joins Carbon NY”
The Visual Effects Society (VES) held the 21st Annual VES Awards. Avatar: The Way of Water was named the photoreal feature winner, garnering nine awards. Guillermo del Toro’s Pinocchio was named top animated film, winning three awards. The Lord of The Rings: The Rings of Power was named best photoreal episode, winning three awards. Frito-Lay: Push It topped the commercial field. Industry guests … Continue reading “Avatar dominates Visual Effects Awards”
It’s over. Sigh. My Philadephia Eagles put up a valiant effort but they couldn’t do it for four quarters Sometimes you lead by 10 points at halftime and lose by 3 when it’s all said and done. That’s why it’s called “The Big Game.” It applies to other aspects of life as well. Someone has … Continue reading “Our Top 5 Big Game ads and 3 not so great”
Doritos is embracing the triangle – the shape and the underappreciated musical instrument – in its Super Bowl return, encouraging fans to Try Another Angle. The TV commercial, released today, spotlights Harlow struggling to find originality for his next track. After dropping three teaser videos that hinted at a Doritos-inspired collaboration among music legends – … Continue reading “Jack Harlow launches Triangle Mania for Doritos”
This is tasty. Frito-Lay brand Doritos’ is planning a Super Bowl LVII love fest that features rapper Jack Harlow and the “Queen of Rap” Missy Elliott in a love triangle. Get it? Doritos is a triangle and… oh, you get it! Elliott starred in a memorable Pepsi Zero Super Bowl ad featuring Morgan Freeman in … Continue reading “Doritos hints at love triangle with Jack Harlow and Missy Elliott”
PopCorners Popped-Corn Snack’s first Super Bowl commercial revives the most critically acclaimed television show of all time, Breaking Bad, 10 years after its beloved characters left the airwaves. The brand has reunited creator and head writer, executive producer and director, Vince Gilligan and stars Bryan Cranston and Aaron Paul. “Bringing PopCorners to the Super Bowl … Continue reading “Breaking Bad stars Break Good with PopCorners”
The Visual Effects Society (VES), the industry’s professional global honorary society, announced the nominees for the 21st Annual VES Awards. The prestigious yearly celebration recognizes outstanding visual effects artistry and innovation in features, animation, television, commercials and video games and the VFX Supervisors, VFX Producers and hands-on Artists who bring this work to life. Avatar: … Continue reading “Avatar, Pinocchio, Rings of Power lead VES noms”
Today, Anheuser-Busch (A-B) unveiled its mega-charged advertising strategy honed from decades of experience as one of the Super Bowl’s most creative and iconic advertisers. The strategy prioritizes connecting with beer drinkers and fans wherever they are and will show up within the game itself via the traditional ads fans have come to expect, as well … Continue reading “A-B reveals starting line-up for Super Bowl”
Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”
Over the past 5 years, GSN – the Girls Soccer Network – has become a grassroots sensation, organically amassing 100K followers on social media, with young players and their parents flocking to the network. Their audience is drawn by GSN’s empowering and inspiring message: this is a safe space on social media where girls can … Continue reading “Girls Soccer Network produces Miss Kick FC doc”
Cabin Editing Company today announced the addition of three new editors to its roster: Rami D’Aguiar, Nick Rondeau, and Andrew Ratzlaff. These new hires each bring unique approaches to their craft that convey their ambition and creativity, both visually and narratively. This also marks the latest expansion for Cabin, which has grown steadily over the … Continue reading “Cabin adds three editors to roster”
After building an accomplished career in Asia, Hira Mohibullah will join VMLY&R as executive creative director based in Kansas City. Joining from BBDO Pakistan, Mohibullah is the latest addition to VMLY&R’s growing bench of creative talent, and will focus on working with teams to elevate creative output, leading on key projects, and taking an active … Continue reading “VMLY&R strengthens creative department with ECD Hira Mohibullah”
