With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”
This January, Frito-Lay will launch its first-ever “New Year New You” campaign starring not only an array of snacks, but ALSO 80’s chart-topper Rick Astley, who will assure viewers that they “never have to give up” fun, flavorful snacks, including Smartfood popcorn, SunChips, Off the Eaten Path veggie crisps/puffs, and Baked+ Simply favorites to Snack … Continue reading “INTERVIEW: Rick Astley on Frito-Lay’s new campaign”
She’s back. You know the Reel 360 team has a never-ending crush on Anna Kendrick. So, we are stoked that she is back in singing Frito-Lay’s rendition of the classic “MyFavorite Things” – as sung by actress Anna Kendrick – will return to airwaves this week to mark the official start of holiday season. But as evidenced by Kendrick in the … Continue reading “Anna Kendrick is back singing “My Favorite Things” for Frito-Lay”
Who doesn’t like Anna Kendrick? Not only is the multi-talented star of Pitch Perfect, Into the Woods and Up in the Air talented, she is so friggin’ cute. This holiday season, Kendrick joins Frito-Lay brands – Lay’s potato chips, Doritos, Cheetos, Tostitos and Smartfood popcorn – to sing a new version of the classic Favorite … Continue reading “First Look: Anna Kendrick sings up snacking for Frito-Lay”
The Marketing Arm (TMA) has announced that Laragh Gallagher has been promoted to Executive Creative Director of the agency. She was previously SVP of Creative and is the first senior creative appointment announced by the agency’s newly named Chief Creative Officer Harris Wilkinson. “In her new role, Laragh will be focused on both big ideas and … Continue reading “Laragh Gallagher promoted to Executive Creative Director at The Marketing Arm”
Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching Solid Black, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest … Continue reading “Doritos: New initiative will give $50K to 7 Black Creators”
TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”
To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip and…” and are teaming up with comedic duo Kate McKinnon(SNL, Ghostbusters) and Dan Levy (Schitt’s Creek). Whether it’s doing karaoke and getting the lyrics wrong … Continue reading “Goodby spices things up with Kate Mckinnon, Dan Levy”
Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a time of immense growth, as consumer deleveraging and demand for digitally-native finance products increases. Drawing on her extensive advertising and marketing experience, Sadira will help establish the Happy Money … Continue reading “Sadira Furlow joins the Happy Money Movement”
Aha! We now know who #FlatMatthew is. To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey (Dallas Buyers Club, Interstellar, Wolf of Wall Street), for its Super Bowl LV campaign, #FlatMatthew. In … Continue reading “Matthew McConaughey is #FlatMatthew in Doritos spot”
Pepsi may not be dominating the Super Bowl like it has, well almost every year, but that doesn’t mean other brands won’t be taking over. After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year’s full TVC for Super Bowl LV, It Wasn’t Me. In the commercial, created by Goodby, Silverstein … Continue reading “Kunis, Kutcher star in Cheetos Super Bowl TVC”
Multidisciplinary director Alex Anderson has made his feature debut with the release of FAMBLY, a character-driven live action film, which is both darkly dramatic and comedic, with hints of magical realism. The film was shot and directed pre-pandemic by Anderson, from his own script, with a mixed cast of 20 first-time film actors and non-actors … Continue reading “Commercial director releases first feature film”
Super Bowl Greatest Commercials 2021, an interactive countdown special where viewers will be able to vote LIVE for the top Super Bowl commercial from the past 20 years, will be broadcast Wednesday, Feb. 3 (8:00-9:00 PM, ET/PT) on CBS and will also be available to stream live and on-demand on CBS All Access. The special, celebrating its 20th anniversary, … Continue reading “CBS special celebrates Super Bowl commercials”
While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, … Continue reading “Doritos asks, “Who is #FlatMatthew ?””
When my editor asked me to write an article about a Super Bowl spot, I kinda was like, “Whaaaat? Why?” I hate the Super Bowl. Can’t I just binge Friends on HBO Max? Then he told me it was a spot created for Cheetos by Goodby, Silverstein and Partners. A bag of Flamin’ Hot Cheetos … Continue reading “Cheetos returns to Super Bowl with Ashton Kutcher”
The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”
It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”
Kate Baynham and Hanna Wittmark have been promoted from associate creative directors to creative directors at Goodby Silverstein & Partners (GS&P). Baynham and Wittmark have worked at GS&) for eight years on brands such as Comcast, Common Sense Media, Frito-Lay, Adobe, Chrysler, Nintendo and the Ad Council and helped the agency land two of its … Continue reading “GSP promotes Kate Baynham and Hanna Wittmark to CDs”
We’re excited to share a first look at a new national Lay’s campaign that debuts today – which again is the work of Frito-Lay’s internal creative team. The campaign is titled, “Joy Says What,” and stars the amazingly talented Tracee Ellis Ross. In the spot – written and produced by Frito-Lay’s own in-house creative team … Continue reading “Tracee Ellis Ross looks for Joy in new Lay’s campaign”
Congratulations are in order for Microsoft’s Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the … Continue reading “Microsoft’s Hall wins One Show 2020 CMO Pencil”
