He’s back, but he’s not rolling us. British music sensation Rick Astley returns to star for a second year in Frito-Lay’s “New Year, New You” campaign. The 360-degree program spotlights Astley’s hit song Never Gonna Give You Up as a reminder that while traditional new year’s resolutions often focus on giving things up, consumers can seize the … Continue reading “Rick Astley rolls in with new Frito-Lay campaign”
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”
Frito-Lay has launched its #joyFULLYBlack campaign, a project designed to celebrate the joy-filled stories that are reflected in our communities, families, friendships and daily interactions. As a part of Frito-Lay and PepsiCo’s Racial Equality Journey (REJ) Initiative— Frito-Lay will invest more than $400 million dollars over the next five years to support the Black community. This project is … Continue reading “Frito-Lay amplifies Black creative voices with #JoyFULLYBlack”
With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”
This January, Frito-Lay will launch its first-ever “New Year New You” campaign starring not only an array of snacks, but ALSO 80’s chart-topper Rick Astley, who will assure viewers that they “never have to give up” fun, flavorful snacks, including Smartfood popcorn, SunChips, Off the Eaten Path veggie crisps/puffs, and Baked+ Simply favorites to Snack … Continue reading “INTERVIEW: Rick Astley on Frito-Lay’s new campaign”
She’s back. You know the Reel 360 team has a never-ending crush on Anna Kendrick. So, we are stoked that she is back in singing Frito-Lay’s rendition of the classic “MyFavorite Things” – as sung by actress Anna Kendrick – will return to airwaves this week to mark the official start of holiday season. But as evidenced by Kendrick in the … Continue reading “Anna Kendrick is back singing “My Favorite Things” for Frito-Lay”
Who doesn’t like Anna Kendrick? Not only is the multi-talented star of Pitch Perfect, Into the Woods and Up in the Air talented, she is so friggin’ cute. This holiday season, Kendrick joins Frito-Lay brands – Lay’s potato chips, Doritos, Cheetos, Tostitos and Smartfood popcorn – to sing a new version of the classic Favorite … Continue reading “First Look: Anna Kendrick sings up snacking for Frito-Lay”
After building an accomplished career in Asia, Hira Mohibullah will join VMLY&R as executive creative director based in Kansas City. Joining from BBDO Pakistan, Mohibullah is the latest addition to VMLY&R’s growing bench of creative talent, and will focus on working with teams to elevate creative output, leading on key projects, and taking an active … Continue reading “VMLY&R strengthens creative department with ECD Hira Mohibullah”
It’s always exciting to see the creative that makes its way into Super Bowl. People don’t realize the countless hours, calls, scripts, and so on that it takes to get here. So first off, I want to congratulate everyone who was involved in any of the spots. Even the ones that didn’t make it to air. … Continue reading “David&Goliath’s GCD Robert Casillas on Super Bowl ads”
We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic brand in the snack game, Lay’s has been present for moments, both big and small, in people’s lives for more than 75 years. America’s favorite … Continue reading “Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot”
Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of the USA Today AdMeter. This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s “Accelerate The Good” charitable initiatives, including the … Continue reading “Kia, David&Goliath confirm return to Super Bowl”
Last year, Advance Auto Parts helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (famous for his role as John McClane in the movie Die Hard) and heralding that “DieHard is back.” The campaign proved to be highly successful, earning industry praise and driving business results. It was also Reel 360’s … Continue reading “DieHard is back with more electrifying action”
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”
For the first day of winter, what does Doritos go and do? The brand unleashes new Doritos Flamin’ Hot Cool Ranch Flavored Tortilla Chips, an all-new mash-up that combines the classic Cool Ranch flavor fans love with a spicy, bold crunch. The latest addition to the Flamin’ Hot family, Doritos Flamin’ Hot Cool Ranch is … Continue reading “Doritos unleashes new Flamin’ Hot Cool Ranch”
Award-winning media and creative firm, 9thWonder Agency, debuts the “Find Your Edge” campaign for Honda Powersports’ all-new 2022 CRF250R to communicate the motocross bike’s unique design, which complements all riders, no matter indiviudal riding preferences or styles. As Honda’s AOR since 1979, 9thWonder applied its legacy experience, with product research, persona and creative development to conceptualize the “Find … Continue reading “Honda Powersports finds its edge in new campaign”
The Marketing Arm (TMA) has announced that Laragh Gallagher has been promoted to Executive Creative Director of the agency. She was previously SVP of Creative and is the first senior creative appointment announced by the agency’s newly named Chief Creative Officer Harris Wilkinson. “In her new role, Laragh will be focused on both big ideas and … Continue reading “Laragh Gallagher promoted to Executive Creative Director at The Marketing Arm”
Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching Solid Black, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest … Continue reading “Doritos: New initiative will give $50K to 7 Black Creators”
TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”
To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip and…” and are teaming up with comedic duo Kate McKinnon(SNL, Ghostbusters) and Dan Levy (Schitt’s Creek). Whether it’s doing karaoke and getting the lyrics wrong … Continue reading “Goodby spices things up with Kate Mckinnon, Dan Levy”
Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a time of immense growth, as consumer deleveraging and demand for digitally-native finance products increases. Drawing on her extensive advertising and marketing experience, Sadira will help establish the Happy Money … Continue reading “Sadira Furlow joins the Happy Money Movement”
