Ford participates in COVID-19 memorial

According to the latest statistics, there have been 23,556,676 confirmed cases of COVID-19 with 392,641 deaths in the United States. Ford Motor Company will join with organizations and communities across the United States tomorrow in a memorial honoring people who lost their lives as a result of the pandemic. For one hour starting at 5:30 p.m. Tuesday, Ford will illuminate … Continue reading “Ford participates in COVID-19 memorial”

AstraZeneca Oxford COVID vaccine up to 70% positive

British – Swedish multinational pharmaceutical and biopharmaceutical company, AstraZeneca announced positive high-level results from an interim analysis of clinical trials of COVID vaccine AZD1222. Testing in the UK and Brazil showed the vaccine was highly effective in preventing COVID-19, the primary endpoint, and no hospitalizations or severe cases of the disease were reported in participants … Continue reading “AstraZeneca Oxford COVID vaccine up to 70% positive”

What’s not to love about ginger Ashton Swinford?

“Filmmakers are like roaches – we’ll always find a way to survive.” There is something about Gingers. We either love ’em or hate ’em for those fiery locks. Sometimes, we even make fun of ’em or just run in the other direction. Is it because they stand out in a crowd? Or does it ignite … Continue reading “What’s not to love about ginger Ashton Swinford?”

From “Bahston” to LA – award-winning Hilary Barraford

The first things you notice about triple threat Hilary Barraford are her big blue orbs, whom others would dub “eyes.” When she trains them on you, you immediately feel like you are basking in a feeling of joy and happiness. Next, is her infectious laugh. It’s an emotion that’s so big, so warm it fills … Continue reading “From “Bahston” to LA – award-winning Hilary Barraford”

Ford launches AR experience for all-electric Mustang

Ford, along with creative partner BBDO, have just launched an exciting new AR experience to help bring consumers up close and virtual with the first-ever all-electric Mustang—the Mustang Mach-E. Which is kind of badass for a badass new Mustang. Augmented Reality is transforming the way consumers are experiencing products. In fact, recent surveys highlight that … Continue reading “Ford launches AR experience for all-electric Mustang”

Ford, inspired by sneaker culture, drops new activation

Along Fairfax Avenue in Los Angeles, you can always tell when a brand new unaffordable, dope-ass sneaker is about to drop as there will be a line that stretches for blocks outside of the store. Now, Ford and BBDO New York are clearly hoping for the same effect as they have just launched a new … Continue reading “Ford, inspired by sneaker culture, drops new activation”

Ford and Disney reveal all-new Ford Bronco family

Ford Motor Company will reveal the all-new Ford Bronco 4×4 family on Monday, July 13 across Disney’s Media Networks – marking the first-ever, prime-time product reveal roadblock across Disney’s broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu. “Ford Bronco is an icon that has captured people’s imaginations and inspired them … Continue reading “Ford and Disney reveal all-new Ford Bronco family”

EightVFX taps Ashley Ford as new Executive Producer

Congrats are in order for Ashley Ford. EightVFX has bolstered its management team with the appointment of Ford as Executive Producer. In her new role, she will oversee bidding and incoming productions as well as new and existing relationships with directors and production companies. With her deep expertise in business development and sales, she will … Continue reading “EightVFX taps Ashley Ford as new Executive Producer”

Ashley Ford, eightvfx exec producer

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Bright, vivacious, and lovely, eightvfx’s … Continue reading “Ashley Ford, eightvfx exec producer”

Ford Escape, Angela Bassett celebrate Black women

Narrated by award-winning actress Angela Bassett, Ford’s latest ad campaign, “Built Phenomenally,” shines a spotlight on the all-new 2020 Ford Escape – the company’s best-selling SUV. The new African American-focused campaign, from agency UWG, celebrates the defiance, transformation and versatility of black women as creators, marketers and performers who own their uniqueness and live phenomenally. As … Continue reading “Ford Escape, Angela Bassett celebrate Black women”

Byron Allen Entertainment promotes Alford to VP Digital

Entertainment Studios, one of the largest independent producers and distributors of film and television, with 64 shows on the air, and owner of nine 24-hour HD television networks now serving nearly 160 million subscribers — including The Weather Channel television network and its streaming service Local Now — proudly announces the appointment of Natasha Alford as the Vice President of Digital Content … Continue reading “Byron Allen Entertainment promotes Alford to VP Digital”

Ford, McDonald’s brew new sustainability effort

We always talk about needing a shot of caffeine. Who knew your car could benefit from it as well? Ford Motor Company and McDonald’s USA will soon be giving vehicles a caffeine boost by using part of a familiar staple in the morning routine, coffee beans, in vehicle parts such as headlamp housing. Every year, … Continue reading “Ford, McDonald’s brew new sustainability effort”

‘Black Panther’s’ Bassett narrates new Ford campaign

Ford Motor Company has released its latest TV spots: “Built Ford Proud: “We Lead” and “Ode to the Builders.” The new campaign showcases the brand’s F-150, SUV and car lineup, and features the smooth, strong and powerful voice of actress Angela Bassett (American Horror Story). Created by UWG in New York, the company’s African American … Continue reading “‘Black Panther’s’ Bassett narrates new Ford campaign”

James, Crawford & Schwarzenegger team up for Ladder

Boulder, Colorado-based Human Design has created an integrated media campaign for Ladder. What is Ladder you ask? The Reel 360 team sure did. Founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn, Ladder, “empowers you to reach your lifestyle goals by providing support and guidance from world class advisors and experts.” Their solutions … Continue reading “James, Crawford & Schwarzenegger team up for Ladder”

Makiné joins multicultural agency vaccine coalition

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which aims to increase the rate of vaccinations for Los Angeles’s hardest-hit communities, including Latino, African American, and Asian American and Pacific Islander (AAPI) populations. Commissioned … Continue reading “Makiné joins multicultural agency vaccine coalition”

Cannes Lions announces 2021 Shortlist Jury

Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June.  The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to.   The Cannes Lions … Continue reading “Cannes Lions announces 2021 Shortlist Jury”

Hiatus celebrates 3rd year & welcomes editor Joe Kell

Creative editorial & postproduction boutique Hiatus celebrates its Third Anniversary this month in April and welcomes new Editor Joe Kell. Kell joins the posthouse from Friendshop! in New York. “We are so thrilled to celebrate our third year here at Hiatus,” says Founder/Editor Shane Patrick Ford. Ford adds, “Because we had been working for a long time … Continue reading “Hiatus celebrates 3rd year & welcomes editor Joe Kell”

Pandemic Academy Awards ratings anemic

Things didn’t go exactly as planned for Hollywood’s biggest night. In a year, where Hollywood held back most of its biggest films due to the pandemic, the 93rd Academy Awards drew its smallest audience ever. While the awards tried to change things up in a year that saw a tragic pandemic take and shut down lives, … Continue reading “Pandemic Academy Awards ratings anemic”

TV permits up, Commercials down in March

FilmLA issued an update regarding regional filming activity. And it would seem that things are on the upswing for the most part. Since the resumption of on-location filming last June, FilmLA has received 6,585 film permit applications, spanning 4,421 unique projects. After the COVID-19 holiday surge and voluntarily industry production pause in December and January, … Continue reading “TV permits up, Commercials down in March”