To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll – Elvis – in a new integrated campaign. The 2:00-minute spot follows Elvis as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a … Continue reading “Leo Burnett revives Elvis to launch new Fiat pick-up”
More troubling news for The Richards Group. Just a day after Home Depot left the agency due to founder Stan Richards’ racist remarks during an internal review, Cracker Barrel and Keurig Dr Pepper have now distanced themselves from the award-winning independently owned agency. More hits for Richards Group: Cracker Barrel says it has dropped Richards … Continue reading “Cracker Barrel, Dr. Pepper leave Richards Group”
Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”
It’s like Groundhog Day all over again. But different. In an effort to galvanize Americans and encourage them to stay home, when possible, while also celebrating first responders, Fiat Chrysler has revived its “Groundhog Day” Super Bowl ad featuring actor Bill Murray as part of a series of social media videos for its brands and the coronavirus … Continue reading “Jeep repurposes ‘Groundhog Day’ for stay home message”
Doner Detroit is doubling down on bringing business, talent and marketing dollars to Detroit, with the launch of D-313 a new collaborative creative space that connects the agency more closely with the heart of the city’s downtown creative corridor. Located at 1456 Woodward Ave, in close proximity to the new Shinola Hotel, Quicken Loans, John Varvatos, and … Continue reading “Doner launches creative incubator D-313”
One at Optimus, the production arm of the post house Optimus, announced earlier this month that Mary Ann Holecek has taken the reins as Executive Producer/Managing Director. For the past eight years, Holecek has freelanced at a variety of Chicago agencies including Energy BBDO, FCB, Rhea and Kaiser, SPM Marketing, The Escape Pod, Upshot and … Continue reading “The Reel Deal with Optimus’ Mary Ann Holecek”
David Angelo, founder and chairman of integrated creative agency David&Goliath (D&G) today announced a series of promotions and new hires in a move that will bolster the agency’s creative and strategy departments and deliver breadth and depth to its newly launched Creative Impact Hub. Led by Chief Creative Officer Ben Purcell and Chief of Social Impact Blake … Continue reading “David&Goliath bolsters creative and strategy”
LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise. Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and its people have demonstrated their exceptional talents and resiliency in the face of all challenges. We are growing, both literally and in every sense of … Continue reading “Walton Isaacson announces multiple hires, promotions”
As part of the One World: Together At Home which was globally televised last Saturday to support frontline health care workers and the World Health Organization, FCA premiered a new commercial for Dodge. The 30-second video, “Strength,” created by GSD&M, aired during the two-hour TV special as part of the globally televised and streamed event in support … Continue reading “New Dodge spot from GSD&M celebrates frontliners”
