As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed “Priority Earth,” with the support of musical legend and recognized environmentalist, Willie Nelson. FedEx has always prioritized delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritize a more sustainable planet, with … Continue reading “FedEx, Willie Nelson promote sustainability goals”
After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back … Continue reading “FedEx goes back to move forward in vaccine TVC”
Today’s the day. The 43th American Film Market (AFM) opens its doors today, November 1, and welcomes the global industry back to Santa Monica for the first time since 2019. Yes. For six days, film finance, production, sales and distribution executives from 70 countries will be in attendance for screenings, meetings, networking, and panels, and to … Continue reading “AFM kicks off today with exhibitors and buyers from 70+ countries”
If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”
The trustees of the SAG-AFTRA Health Plan have unanimously approved a reimbursement benefit to cover travel and lodging expenses related to abortion care for participants who live or work in states prohibiting abortion. The changes to the health plan were spurred by the conservatively-led Supreme Court’s June 24 decision to overturn Roe v. Wade, effectively … Continue reading “SAG-AFTRA Health Plan to reimburse travel expenses for abortion care”
We are just weeks away from what recently became a federal holiday, Juneteenth. Juneteenth celebrates the freedom of enslaved people in the United States at the end of the Civil War. On June 19, 1865, nearly 2,000 Union troops arrived in Galveston Bay, Texas. The army announced that the more than 250,000 enslaved black people in … Continue reading “Three reasons brands should not exploit Juneteenth”
Last month, we reported on the accidental shooting on the set of the movie Rust, that injured director Joel Souza and took the life of rising talent cinematographer Halyna Hutchins who was the Director of Photography of the film. Disturbing details have emerged, almost daily, since the deadly accident and as more and more information … Continue reading “Rust Tragedy Update: Experts Weigh In”
The American Advertising Federation (AAF) today announced plans to launch an aggressive fund-raising campaign in support of its Mosaic Center. It is the first major initiative under the leadership of new Board Chair Tiffany R. Warren and Vice-Chair Carter Murray and has, as its goal, to raise $2 million by year-end 2022 to help fund … Continue reading “AAF: Launches Mosaic Center Expansion Fund”
Vanessa Williams, the first Black woman crowned Miss America in 1984, award-winning actress, and singer, is no stranger to controversy. Almost on brand, she inadvertently created another storm of conflict by simply singing a song for our nation’s Independence Day. According to The Hill, the talented actress and vocalist will perform Lift Every Voice and … Continue reading “Williams exposes White fragility with Black anthem”
BBDO New York has just announced the promotion of Alex Gianni to EVP, Director of Content Production. The promotion is part of the formation of the agency’s future-forward production group, created to operate nimbly to offer clients best-in-class film, digital, and studio production, along with editorial, art buying, and more. In the new role, Gianni … Continue reading “BBDO: Alex Gianni promoted to EVP, Content Production”
Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife. The Mastercard Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are … Continue reading “Mastercard: Expiration date highlights wildlife timeframe”
Stuffed Puffs, the chocolate-filled marshmallow brand, has debuted the launch of its first-ever integrated national TV ad campaign, “Fluffing Delicious”. The campaign will run across broadcast, digital and social channels throughout the 2021 summer season. Parents shamelessly know that kids can sometimes make life endlessly more complicated, but thanks to Stuffed Puffs at least s’mores can make life … Continue reading “Stuffed Puffs are “fluffing delicious” in TVC campaign”
Kicking off today, the American Film Market (AFM®) announced today that it will welcome the global industry with participants coming from 78 countries and 42 U.S. states – more countries than any AFM in the last decade. To date, a record 562 Exhibitors are registered for AFM 2020 Online from 48 countries with the largest … Continue reading “American Film Market kicks off with 562 exhibitors”
TikTok’s 80 million monthly users can breathe a sigh of relief for now. On Sunday, a federal judge, Carl Nichols, postponed a Trump administration order that would have banned the popular video sharing app TikTok from U.S. smartphone app stores around midnight. According to the Associated Press, a more comprehensive ban remains scheduled for November, … Continue reading “TikTok gets a federal reprieve from ban”
After watching this new Jet-Puffed campaign from award-winning agency, VaynerMedia, the Reel 360 team feels like we just experienced a :60-second long bong hit… if you know, we did do bongs. This all emanates from an adorable new look and campaign for those fluffy marshmallows that we love so much. The exuberant new :60 creative … Continue reading “VaynerMedia launches fluff campaign for Jet-Puffed”
The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the first of three virtual celebrations that comprise AICP Week – which will also include premieres of the AICP Post Awards on June 17th and the … Continue reading “2020 AICP Next Awards Winners announced”
Apparently only Santa has a driver’s license. Who knew? Last Friday, Audi USA debuted a very Office-styled online holiday video, created by agency M/H VCCP, for a contest involving the 2019 all-electric Audi e-tron dubbed “Gift Tester.” Directed by Gifted Youth’s Alice Mathias and starring actress Suzanne Cryer, the video solicits auditions for someone to … Continue reading “Short staffed elves seek “gift tester” for Audi e-tron”
Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy New … Continue reading “72andSunny drafts GCD Federizo for NFL account”
Washington Redskins’ rookie outside linebacker, Montez Sweat, has had to deal with offensive lines all season. And now Old Spice has really crossed his line. And it’s truly offensive. Created by W+K, Portland, the Procter and Gamble brand, which is “Official Sweat Defense of the NFL,” and Sweat are at the epicenter of taking the … Continue reading “Old Spice takes war on “Sweat” to next level”
A recent study by Opinaia (“Gender Gap and House Chores” – Argentina, December 2018) showed Argentinian women spend 50% more time cleaning the house every week, as compared to men, and only 37% of men do these activities every day. In seven out of ten households where couples live together (with or without children), women … Continue reading “FCB Mexico builds “almost” monuments to men who clean”
