1+ Aha! We now know who #FlatMatthew is. To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey (Dallas Buyers Club, Interstellar, Wolf of Wall Street), for its Super Bowl LV campaign, #FlatMatthew. … Continue reading “Matthew McConaughey is #FlatMatthew in Doritos spot”
1+ While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today debuted its Super Bowl campaign, … Continue reading “Doritos asks, “Who is #FlatMatthew ?””
1+ When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”
1+ According to research, Generation Z, defined as ages 8 – 22, doesn’t respond to advertising. Even when brands play a bigger role than ever in our lives, the “Netflix and chill” squad simply ignores overt advertising. What’s a leading tortilla chip to do? If you’re Doritos you discard your logo and name and pray … Continue reading “Doritos new flavor – No logo, no name”
2+ #NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing “I Want It That Way” Well, at least something is hot during these ridiculously cold Chicago days. The Super Bowl is only days away and brands are now dropping their multi-million dollar spots all over the place. Here, we have Doritos, after … Continue reading “Chance and Backstreet Boys drop hot Doritos spot”
4+ The snack brand brings together the hottest rapper & iconic boy band According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet Boys in a … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”
1+ Creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today (we are not sure if it was at 3 AM) by Tara DeVeaux, Managing Director, 3AM. Williams has a strong background … Continue reading “Tynesha Williams tapped to lead content studio 3AM”
1+ Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
2+ Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or because the pandemic cast a super-sized shadow on the night. Regardless, there were a few spots that do what ads do best – drive … Continue reading “GLOW ECD Kurt Kretten on Super Bowl hits and misses”
1+ It’s a new day and that means new Super Bowl spots as brands continue to unveil their efforts before the Big Game this Sunday. Today M&M’S unveiled its new Super Bowl LV ad in advance of its scheduled broadcast during the first quarter of this Sunday’s Big Game. The new commercial features Emmy award-winning … Continue reading “M&M’S Super Bowl spot shows the power of laughter”
1+ With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”
1+ Director Trevor Shepard applied WoodShop’s characteristic eye for detail when making Christmas magic for Pizza Hut. Spark your cravings and get in the holiday spirit while watching an adorable toy train crash into the Hut’s famous Triple Treat Box. “Shooting a holiday spot is always a highlight of the year. Yet, with this year … Continue reading “WoodShop creates a festive holiday spot For Pizza Hut”
6+ She’s back. You know the Reel 360 team has a never-ending crush on Anna Kendrick. So, we are stoked that she is back in singing Frito-Lay’s rendition of the classic “MyFavorite Things” – as sung by actress Anna Kendrick – will return to airwaves this week to mark the official start of holiday season. But as evidenced by Kendrick in … Continue reading “Anna Kendrick is back singing “My Favorite Things” for Frito-Lay”
1+ Last night, what will probably be the strangest NFL season kicked off with Super Bowl champs Kansas City Chiefs beating the Houston Texans 34 – 20. In anticipation of all the games moving forward, 160over90 has launched its latest film for last year’s NFC East Champ the Philadelphia Eagles. The brand campaign debuted just … Continue reading “Eagles legend Duce Staley helps team fly into 2020”
1+ Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly, the timing couldn’t be better. This LC 500 is perhaps the perfect expression of the emotional desire of the times, and the new campaign … Continue reading “Lexus celebrates the need to get out and have fun”
1+ Grocery deliveries are in high demand these days, often leading to extended waiting periods. This means conserving pantry items and patiently waiting your next batch of snacks can be a challenge. A fact that’s never more true than when you find yourself – “down to your last Dorito.” The lighthearted campaign, from Leo Burnett … Continue reading “Burnett Israel tackles the problem of “The Last Dorito””
2+ Friday night saw the premiere of the highly-anticipates Spike Jonze Beastie Boys documentary on Apple tv+. The film premieres on the heels of the 26th anniversary of the release of Beastie Boys’ number one charting 1994 album, Ill Communication, and reunites surviving members, Mike Diamond and Adam Horovitz, with director Jonze over 25 years … Continue reading “Beastie Boys get ill in new documentary on Apple tv+”
1+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Zoe Schack joined Final … Continue reading “REEL WOMEN: Zoe Schack, Editor for Final Cut”
1+ Pepsi confirmed Hip Hop legend Missy Elliott and Grammy-nominated R&B singer H.E.R. will co-star in its new Pepsi Zero Sugar commercial airing during Super Bowl LIV. Missy and H.E.R. wrote and collaborated for the first time ever, on a new, reimagined version of the iconic Rolling Stones rock song, Paint it Black. Their collab … Continue reading “Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.”
1+ At $5.6 million per 30 seconds, brands are not wasting any time prepping for us for what they will roll out on February 2 during Super Bowl LIV. Mountain Dew, along with new agency TBWA\Chiat\Day New York is no different. This year, the sugary brand has offered audiences a taste of what is to … Continue reading “Heeeeere’s Mountain Dew in new ‘Shining’ parody”
