What was your dream job growing up? Was it a professional athlete, a lawyer, rock star, astronaut or something like that? What if you were told that you could get paid to eat to taste Doritos?! Introducing the real dream job: Doritos Nacho Cheese Flavor Confirmer. That wasn’t a typo. Doritos is looking to find the next taste-tester extraordinaire. The job description is … Continue reading “Doritos new TikTok challenge: taste-tester”
Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching Solid Black, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest … Continue reading “Doritos: New initiative will give $50K to 7 Black Creators”
Aha! We now know who #FlatMatthew is. To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey (Dallas Buyers Club, Interstellar, Wolf of Wall Street), for its Super Bowl LV campaign, #FlatMatthew. In … Continue reading “Matthew McConaughey is #FlatMatthew in Doritos spot”
While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, … Continue reading “Doritos asks, “Who is #FlatMatthew ?””
When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the highly … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”
According to research, Generation Z, defined as ages 8 – 22, doesn’t respond to advertising. Even when brands play a bigger role than ever in our lives, the “Netflix and chill” squad simply ignores overt advertising. What’s a leading tortilla chip to do? If you’re Doritos you discard your logo and name and pray the … Continue reading “Doritos new flavor – No logo, no name”
#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing “I Want It That Way” Well, at least something is hot during these ridiculously cold Chicago days. The Super Bowl is only days away and brands are now dropping their multi-million dollar spots all over the place. Here, we have Doritos, after previewing … Continue reading “Chance and Backstreet Boys drop hot Doritos spot”
The snack brand brings together the hottest rapper & iconic boy band According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet Boys in a 30-second … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”
The 2021 World Series is around the corner which can only mean one thing, free tacos are on the horizon for everyone in America thanks to the highly anticipated return of Taco Bell’s ‘Steal a Base, Steal a Taco.’ Taco Bell and MLB have continually celebrated the ‘Taco Heroes’ who have stolen the first base … Continue reading “Taco Bell endorses stealing… bases”
Filmsupply, the footage licensing company disrupting the production industry, has released the latest episode in its Behind the Work series. The first-of-its-kind series, first launched this spring, dives directly into some of today’s greatest creative – in conversation with those individuals who brought it to life. Behind the Work lives at the intersection of film and advertising, … Continue reading “Filmsupply goes behind the work of Stept Studios’ Oakley PRIZM ad for NFL”
Today, TikTok is introducing Re:Make – a celebration of the iconic advertising campaigns that have shaped our industry and influenced culture. The creator platform has partnered with a few select brands and creative agencies to reframe, reimagine and remake some of the greatest advertising stories – as TikToks, of course! “We’re excited to be partnering with three legendary brands, … Continue reading “TikTok offers creators chance to Re:Make iconic ad campaigns”
What’s better than the smell of bacon cooking? How about the SOUND of bacon cooking? It just doesn’t crackle and pop like a vinyl record. Bacon sizzles. Now, Wright Brand Bacon has taken advantage of this sonic lust and created a vinyl record out of it. Working with Ogilvy Chicago, the brand recorded their real-wood … Continue reading “Wright Brand Bacon cooks up bacon beats with Ogilvy”
Clockwork Films, the award-winning production collective with offices in Sydney and Auckland, has partnered with Marc Furmie, Michael D. Olmos, and Ty Linegar to launch Clockwork in the U.S. The new entity unites deep experience in feature film development and production with engaging and diverse talent for both advertising and long-form content. Talent mentorship and … Continue reading “Clockwork Films: Launches in U.S with new partners”
This new creative effort from production company Hayden5 who recently produced a PSA for The Innocence Project, is something that will make you happy and mad as hell simultaneously. Happy to see justice finally done. Angry to see the injustice that has befallen Black Men caught in a system that is automatically against them. The … Continue reading “Innocence Project: PSA from Hayden5 for justice reform”
The One Club for Creativity announced entries from 37 countries that have been selected by its juries of top global creative leaders as finalists for the historic ADC 100th Annual Awards. All finalists will receive a Gold, Silver, Bronze Cube or Merit at this year’s ADC 100th Annual Awards, to be announced on June 9th during the online Creative Week … Continue reading “ADC Awards: Spotify, FCB, Goodby lead noms”
Creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today (we are not sure if it was at 3 AM) by Tara DeVeaux, Managing Director, 3AM. Williams has a strong background in … Continue reading “Tynesha Williams tapped to lead content studio 3AM”
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or because the pandemic cast a super-sized shadow on the night. Regardless, there were a few spots that do what ads do best – drive culture … Continue reading “GLOW ECD Kurt Kretten on Super Bowl hits and misses”
It’s a new day and that means new Super Bowl spots as brands continue to unveil their efforts before the Big Game this Sunday. Today M&M’S unveiled its new Super Bowl LV ad in advance of its scheduled broadcast during the first quarter of this Sunday’s Big Game. The new commercial features Emmy award-winning actor Dan … Continue reading “M&M’S Super Bowl spot shows the power of laughter”
With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”
