Eternals’ director Chloé Zhao captures journey of injured Budweiser Clydesdale

After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back in the game with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery, symbolizing the resiliency that the people of America continue to show through difficult times. The spot, entitled “A Clydesdale’s … Continue reading “Eternals’ director Chloé Zhao captures journey of injured Budweiser Clydesdale”

Budweiser reveals Labor Day limited-edition cans from Upwork

Upwork Inc., the world’s work marketplace that connects businesses with independent talent, and Budweiser today unveiled the winning Labor Day can packaging designs produced by Deuce Studio as part of the inaugural Upwork CoLab brand-partnership program. This partnership marks the culmination of the first Upwork CoLab, a new Upwork brand-partnership program that connects freelancers with exciting brands to … Continue reading “Budweiser reveals Labor Day limited-edition cans from Upwork”

Sam Adams pokes fun at Budweiser Clydesdales

LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team. The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic draft … Continue reading “Sam Adams pokes fun at Budweiser Clydesdales”

‘Wassup’ with Budweiser? A second spot w/Issa Rae

After a successful re-launch of their iconic ‘wassup’ campaign with D-Nice, Dwayne Wade and Chris Bosh, as well a revamped audio track of the original 1999 spot, Budweiser has unveiled another contemporary and timely version of its commercial as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented social … Continue reading “‘Wassup’ with Budweiser? A second spot w/Issa Rae”

Staying in – that’s Wassup in repurposed Budweiser spot

To remind people to check in on friends and family during social distancing and self-quarantining, Budweiser has re-visited its iconic ‘Wassup’ campaign. Using the original cast with re-recorded audio, the spot leads viewers to believe that the original cast is communicating with each other from quarantine. The original Budweiser commercial was created in 1999 by … Continue reading “Staying in – that’s Wassup in repurposed Budweiser spot”

Budweiser redefines team sports in new COVID-19 spot

This is a time of uncertainty and fear. Although there have been 160,000 recoveries from coronavirus COVID-19, there are still 768, 466 positive cases and 36, 914 deaths globally. To bring hope and inspiration to those who may be feeling isolated and scared, Budweiser created an emotional 60-second creative that champions the best of the … Continue reading “Budweiser redefines team sports in new COVID-19 spot”

Budweiser celebrates ‘typical Americans’ for Super Bowl

Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. … Continue reading “Budweiser celebrates ‘typical Americans’ for Super Bowl”

Spike Lee & Budweiser create Jackie Robinson short film

Budweiser celebrates the Centennial of Jackie Robinson’s birth with ‘Impact’, a short film on the American legend, directed by Spike Lee Jackie Robinson once said: “A life is not important except in the impact it has on other lives”. Since I’ve known Oscar Award-winning director and SpikeDDB creative director Spike Lee for a little over … Continue reading “Spike Lee & Budweiser create Jackie Robinson short film”

For this Super Bowl, Budweiser gets a “W” for wind

The Super Bowl is less than two weeks away and advertisers are beginning to tease their multi-million dollar celebrity driven spots or in the case of some brands, such as Budweiser, show us the entire :60 seconds. The beer giant has released its Super Bowl LIII commercial, and instead of bringing us laughs, it’s showcasing … Continue reading “For this Super Bowl, Budweiser gets a “W” for wind”

Squeak E. Clean ECD collabs with Shmuck the Loyal

Squeak E. Clean Executive Creative Director Sam Spiegel, A.K.A. Grammy-nominated DJ, producer, director, and songwriter Sam i (formerly of duo N.A.S.A.) and Nashville production and songwriting vanguard Shmuck the Loyal have joined forces for a new collaborative project TRY – a name representing their core beliefs as artists and people striving for proactive positivity. They’ve … Continue reading “Squeak E. Clean ECD collabs with Shmuck the Loyal”

Bud Light puts creative into review

Bud Light has put the creative portion of its account up for review according to Ad Age. This includes its portfolio of brands – Light, Light Seltzer and Light Next. Current AOR, Wieden+Kennedy, was invited to participate in the review but reportedly declined the opportunity. “As the brand marks its 40th anniversary, Bud Light will … Continue reading “Bud Light puts creative into review”

Durable Goods signs director Paul Schneider 

Durable Goods has signed director Paul Schneider to its growing roster of North American directors. With hands-on experience in design, cinematography, and visual effects, Schneider is a multifaceted visual storyteller who creates with a passion for bringing fresh angles and nuanced exploration to the commercial, TV, and film work he directs. The signing comes on … Continue reading “Durable Goods signs director Paul Schneider “

Cabin adds three editors to roster

Cabin Editing Company today announced the addition of three new editors to its roster: Rami D’Aguiar, Nick Rondeau, and Andrew Ratzlaff. These new hires each bring unique approaches to their craft that convey their ambition and creativity, both visually and narratively. This also marks the latest expansion for Cabin, which has grown steadily over the … Continue reading “Cabin adds three editors to roster”

INTERVIEW: Martin Agency team dissects The GEICO Gecko

When I was first drawn to advertising part of the lure was the idea of creating an iconic spokesperson for a brand. I had always admired Tony the Tiger, Mr. Whipple, Clara “Where’s the beef?” Peller and even Cora from Maxwell House. I so desired to create someone who would have staying power and become … Continue reading “INTERVIEW: Martin Agency team dissects The GEICO Gecko”

Colorist Jennifer Gaida moves west to Apache

Former Colonie Colorist Jennifer Gaida, has made her new creative home at Los Angeles-based Apache. At the industry-renowned coloring & finishing company, Gaida will undoubtedly continue to break barriers in film.  “There is a lot of gender imbalance in the film industry, in the role of color grading specifically,” shares Apache’s Managing Partner/EP, LaRue Anderson. … Continue reading “Colorist Jennifer Gaida moves west to Apache”

Light Iron expands colorist roster, leadership team

Light Iron has expanded its pool of creative talent with the hiring of colorist Arianna Shining Star. The company has also announced that post-production veteran Liam Ford has joined Light Iron’s leadership team as Senior Vice President of Engineering and Technical Operations. Working from Light Iron’s Los Angeles facility, Arianna will support clients globally by … Continue reading “Light Iron expands colorist roster, leadership team”

Reel 360’s 5 Super Bowl ads that hit and 3 that missed

We’ve survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack aisle. We’re also a little deaf from all the cheering in our hotel suite for our home city, the Super Bowl champion Rams. Congrats … Continue reading “Reel 360’s 5 Super Bowl ads that hit and 3 that missed”

Busch Light and Kenny G head for Super Bowl Mountains

Busch Light and Grammy Award-Winning Saxophone legend, Kenny G, are coming together in what is sure to be the smoothest advertisement in Super Bowl History. The spot comes on the heels of a tremendous hot streak for Busch Light, as popularity soars not only in the Midwest, where Busch Light is the gold standard for … Continue reading “Busch Light and Kenny G head for Super Bowl Mountains”

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

Well, the ladies are going to go wild for the fit driver, who resembles Thor’s Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn’t get them cheering, then his new sidekick, Robodog, with his big automated Pixar-like eyes, will. Debuting ahead of the big game, Kia returns to the Super Bowl with … Continue reading “Get ready to fall in love with Robo Dog in new Kia Super Bowl spot”