1+ LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it’s a winner. Slapstick will always get the Reel 360 team. The hilarious spot opens with a pitch-perfect misdirect of a typical Clydesdale commercial—orchestral score, antique carriage, and majestic … Continue reading “Sam Adams pokes fun at Budweiser Clydesdales”
2+ After a successful re-launch of their iconic ‘wassup’ campaign with D-Nice, Dwayne Wade and Chris Bosh, as well a revamped audio track of the original 1999 spot, Budweiser has unveiled another contemporary and timely version of its commercial as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented … Continue reading “‘Wassup’ with Budweiser? A second spot w/Issa Rae”
1+ To remind people to check in on friends and family during social distancing and self-quarantining, Budweiser has re-visited its iconic ‘Wassup’ campaign. Using the original cast with re-recorded audio, the spot leads viewers to believe that the original cast is communicating with each other from quarantine. The original Budweiser commercial was created in 1999 … Continue reading “Staying in – that’s Wassup in repurposed Budweiser spot”
2+ This is a time of uncertainty and fear. Although there have been 160,000 recoveries from coronavirus COVID-19, there are still 768, 466 positive cases and 36, 914 deaths globally. To bring hope and inspiration to those who may be feeling isolated and scared, Budweiser created an emotional 60-second creative that champions the best of … Continue reading “Budweiser redefines team sports in new COVID-19 spot”
3+ Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people … Continue reading “Budweiser celebrates ‘typical Americans’ for Super Bowl”
2+ Anheuser-Busch offers beer at the same price that the team from mission control paid in 1969: 35 cents Budweiser is offering drinkers a chance to celebrate Apollo 11’s successful return to earth in the same way that the crew from mission control did a half century ago: with 35-cent beers. Consumers can enjoy the … Continue reading “Budweiser launches Apollo 11 promotion”
3+ Budweiser celebrates the Centennial of Jackie Robinson’s birth with ‘Impact’, a short film on the American legend, directed by Spike Lee Jackie Robinson once said: “A life is not important except in the impact it has on other lives”. Since I’ve known Oscar Award-winning director and SpikeDDB creative director Spike Lee for a little … Continue reading “Spike Lee & Budweiser create Jackie Robinson short film”
3+ The Super Bowl is less than two weeks away and advertisers are beginning to tease their multi-million dollar celebrity driven spots or in the case of some brands, such as Budweiser, show us the entire :60 seconds. The beer giant has released its Super Bowl LIII commercial, and instead of bringing us laughs, it’s … Continue reading “For this Super Bowl, Budweiser gets a “W” for wind”
2+ There are good spots. There are great spots. There are award-winning spots. And then there is that rare spot that resonates so much with society that it becomes a part of culture. In the 80s, there was Wendy’s “Where’s the beef?” In the 90s, Budweiser’s frogs and ants had their say, did their dance … Continue reading “Scoop here they are – BTS of Geico’s spot with Tag Team”
1+ While its headliner brand, Budweiser, will be missing the Super Bowl, AB InBev’s other brands will be on the big game. Stella Artois has just dropped its spot which features Grammy Award-winning rock musician Lenny Kravitz. The brand will use its stage at Super Bowl LV to spread a piece of investment advice that … Continue reading “Stella Artois, Lenny Kravitz inspire in Super Bowl film”
1+ With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”
1+ With some commercial slots being left open by Budweiser and Pepsi not airing during the Super Bowl, other brands are stepping in. Hellmann’s has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Hellmann’s is committed to … Continue reading “Hellmann’s teams up with Amy Schumer for Super Bowl”
1+ Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the … Continue reading “Michelob ULTRA reveals Super Bowl campaign”
1+ Super Bowl Greatest Commercials 2021, an interactive countdown special where viewers will be able to vote LIVE for the top Super Bowl commercial from the past 20 years, will be broadcast Wednesday, Feb. 3 (8:00-9:00 PM, ET/PT) on CBS and will also be available to stream live and on-demand on CBS All Access. The special, celebrating its … Continue reading “CBS special celebrates Super Bowl commercials”
1+ Durable Goods has signed director and editor Christina Xing for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen-Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from … Continue reading “Durable Goods adds director Christina Xing”
1+ Lucky 21 is excited to unite with directors Ben Steinbauer and Berndt Mader for advertising and branded content collaborations. At Lucky 21, Steinbauer and Mader join a talent roster that reflects a variety of genres and styles. Mader and Steinbauer were introduced to Lucky 21 via mutual friend and Lucky sales representative Gay Guthrey … Continue reading “Lucky 21 welcomes Ben Steinbauer & Berndt Mader”
0 Bi-coastal production company Supply&Demand has added American film director and producer Michael Bay to its roster of award-winning talent. One of the most commercially successful directors in history, Bay is perhaps best known for his big-budget and excitement-rich action films, yet the filmmaker also has an extensive pedigree in advertising and music videos. A … Continue reading “Michael Bay signs with Supply&Demand”
1+ Sr. Executive Producer Danielle Peretz of Wondros Collective continues to expand the talent roster for the commercial/branded content division. This summer, she welcomes The Cronenweths (Tim & Jeff Cronenweth) to the team. “The Cronenweths bring a wealth of experience with them, and we’re elated they’ve joined the Wondros family,” says Jesse Dylan, Founder of Wondros. “Their … Continue reading “Wondros Collective welcomes The Cronenweths”
1+ Oscar-winning director Spike Lee, whose films have reflected significant cultural and historical content with the highest quality, will receive the esteemed Trailblazer Award from the Location Managers Guild International (LMGI) at the 7th Annual LMGI Awards celebrating the theme “2020 Vision: We See It First.” The 2020 Awards, hosted by actor Isaiah Mustafa (IT: Chapter 2, Horrible Bosses), will honor the prestigious … Continue reading “Lee to receive Trailblazer Award at 2020 LMGI Awards”
1+ Just weeks after officially launching, Cartwright has announced that it has hired three leading industry veterans to build out its senior level team. John Graham is joining the agency as head of strategy from 72andSunny, Andrew Loevenguth is joining as head of integrated production from Anomaly, and Marie Massat is joining as head of … Continue reading “Cartwright adds three industry vets to new agency”
