Epic Games partners with Battery and Havas Media

1+ Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault.” The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition. “The … Continue reading “Epic Games partners with Battery and Havas Media”

Battery brings in creatives from 72andSunny, Sid Lee

2+ Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and design agency founded to create advertising that’s as sought after as entertainment, today announced four senior hires as part of its recent growth. Three creative directors—Michelle Nam and Drea Schneider, both from 72andSunny, and Joe Sgro, formerly of RPA and DDB … Continue reading “Battery brings in creatives from 72andSunny, Sid Lee”

Battery takes ‘Boutique of the Year’ at ThinkLA Awards

0 On Thursday June 7, independent ad agency Battery took home top honors as “Boutique Agency of the Year” at the ThinkLA IDEA Awards Gala. ThinkLA is a non-profit association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing and advertising. The award comes on the heels … Continue reading “Battery takes ‘Boutique of the Year’ at ThinkLA Awards”

Battery creates campaign for Chris Rock Netflix show

9+ Thank you, Battery and Netflix, I wanted to get my girlfriend a rock for Valentine’s Day and you have now made that possible. LA-based Battery has created a nifty new global campaign for Netflix to promote Chris Rock’s stand-up comedy special, Tamborine, that debuts on the streaming giant on Valentine’s Day.   The spot … Continue reading “Battery creates campaign for Chris Rock Netflix show”

Parseghian and Ginos to charge Battery

6+ LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director. As Head of Brand, Parseghian will report to Anson Sowby, Co-founder & CEO, and take lead new business efforts and manage current accounts including AECOM, Netflix and Mike’s Hard Lemonade. He joins the … Continue reading “Parseghian and Ginos to charge Battery”

Burnett and Samsung’s cure for “Low Battery Anxiety”

3+ I’ve been in this situation way too many times. I’m streaming Netflix on my phone streaming Spotify and suddenly my once inviting Green Lantern-green battery icon changes color into a vile Satanic red. I sweat trying to finish up my hike and song or search desperately in the dark for my power cord. Then … Continue reading “Burnett and Samsung’s cure for “Low Battery Anxiety””

Turning love of ‘Star Wars’ into a functioning vacuum

2+ God bless you Matthew Scott Hunter. Since Bud Light is bringing back its “Real Men of Genius” campaign, may we nominate Hunter for this? This real genius has combined his desire to have clean floors with his love of Star Wars and created an R2-D2-like Roomba. Meet R9-D9. According to the story on tech … Continue reading “Turning love of ‘Star Wars’ into a functioning vacuum”

Dell Blue goes into Dell Optimizer’s built-in AI

2+ Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technology’s AI-based software for workstations and laptops. Celebrating the intelligence of Dell Optimizer’s built-in AI, the campaign showcases its adaptability for enhanced workstation performance and end-user productivity — from learning your most-used apps so they launch faster … Continue reading “Dell Blue goes into Dell Optimizer’s built-in AI”

Former Playmate Ashley Mattingly commits suicide

1+ After appearing as Playboy ‘s Miss March in 2011, Playmate Ashley Mattingly led a troubled life riddled with substance abuse battles. Sadly, the model finally succumbed and took her life at the age of 33. According to TMZ, Mattingly was found unresponsive on Friday night after a friend called the Austin Police Department for … Continue reading “Former Playmate Ashley Mattingly commits suicide”

Weinstein found guilty of rape, awaits sentencing

1+ After deliberating for 26.5 hours, the jury in Harvey Weinstein’s New York trial has reached a verdict: Weinstein is guilty of criminal sexual act in the first degree and rape in the third degree. However, these are just two of the five charges leveraged against the disgraced producer. According to CNN, Weinstein was found not guilty … Continue reading “Weinstein found guilty of rape, awaits sentencing”

Reel 360’s last-minute gift guide of must-haves

3+ Christmas, Hanukkah and Chrismakkah are literally around the corner. Hanukkah starts Saturday the 21st and we know when St. Nick is trespassing via our chimneys with the perfect gift. To make your last minute holiday gift buying just a l’il bit easier before the oohs and aahs from that creative director or director who’s … Continue reading “Reel 360’s last-minute gift guide of must-haves”

OKRP gains EGO from Chervon

2+ Congratulations to one of Reel 360’s favorite agencies to cover. OKRP, O’Keefe Reinhard & Paul, has been named by Naperville-based, power tool and equipment company tech-driven Chervon as its creative agency of record for North America following a review. The account was most recently at Chicago-based Escape Pod. The independent, creatively-driven agency will initially … Continue reading “OKRP gains EGO from Chervon”

Instagram develops Threads for sharing between friends

1+ Watch out, Snapchat. Instagram is coming for you. Again. The popular Facebook-owned app is reportedly testing a beta version of a new messaging app called Threads that is meant to promote constant, intimate sharing between users and their closest contacts. This according to The Verge. Threads is described as a companion app to Instagram. … Continue reading “Instagram develops Threads for sharing between friends”

Youth write to the future in new RBC campaign

4+ Royal Bank of Canada has launched a powerful new ad campaign on April 29 to promote “RBC Future Launch,” the financial institution’s 10-year, $500-million commitment to help empower the youth of today for the jobs of tomorrow. RBC enlisted ad agency Battery to help create a visually emotive TV spot celebrating the power and … Continue reading “Youth write to the future in new RBC campaign”

Smollett attack update: Two Nigerian suspects arrested

2+ According to The Wrap, two “potential suspects” have been brought in for questioning by Chicago PD for the attack on Empire actor Jussie Smollett. Friday morning, Chicago Police spokesman Anthony Guglielmi, confirmed they are talking to two men, they identify as potential suspects and that police have probable cause that they may have been … Continue reading “Smollett attack update: Two Nigerian suspects arrested”

Reel Black List: Anita Luckett – artist, manager, producer

6+ The producer of “Canal Street” has provided career assistance for the likes of Halle Berry, Tika Sumpter, Darren Criss, and Rhyan LaMarr Anita Luckett, known for her grace and Kre8tivity, has achieved success as an Artist Manager and Producer. After graduating from Columbia College, the native Chicagoan took her education, charm, and work ethic … Continue reading “Reel Black List: Anita Luckett – artist, manager, producer”

Jussie Smollett performs at emotional L.A. concert Saturday

4+ “I fought the f–k back.” Only four days after Empire star, Jussie Smollett was allegedly attacked by what sources close to him have called MAGA Supporters, the actor/singer appeared in concert on stage at Los Angeles famed Troubadour on Saturday. Taking the stage, Smollett told the audience, “I’m not fully healed yet but I’m … Continue reading “Jussie Smollett performs at emotional L.A. concert Saturday”

Questions arise in Jussie Smollett’s alleged attack

3+ Area detectives and now the FBI continue to investigate the attack on the Empire actor Early Tuesday morning, Empire actor Jussie Smollett was attacked by what has been classified by Chicago police as a possible “Hate Crime.” First reported by TMZ, the actor was on his way home from a sandwich shop (reportedly Subway) … Continue reading “Questions arise in Jussie Smollett’s alleged attack”

Can You Ever Forgive Me? – Here’s the unforged truth

3+ The true story behind “Can You Ever Forgive Me?” told by the NY dealer who wore a “wire” during the FBI sting operation   Melissa McCarthy’s new film, Can You Ever Forgive Me? is based on the eponymous memoir by Lee Israel, a pathetic, misanthropic and alcoholic biographer who turned to crime when her … Continue reading “Can You Ever Forgive Me? – Here’s the unforged truth”

ThinkLA announces 2018 IDEA awards finalists

2+ (Los Angeles — 24 April 2018) ThinkLA has announced the finalists for the 2018 IDEA Awards. For the eighth year, the association celebrates Southern California’s advertising, marketing, and media superstars and pay tribute to Los Angeles as a hotbed of creativity and brand building. Over the past few months, hundreds of submissions were received … Continue reading “ThinkLA announces 2018 IDEA awards finalists”