Vail Resorts names Battery as creative partner

Vail Resorts, the leading global mountain resort operator with 41 resorts in 15 states and three countries, announces it has named Battery as its creative agency following a competitive review. The premier mountain resort operator in North America, Vail Resorts has a long history in the ski industry, beginning with the opening of Vail Mountain … Continue reading “Vail Resorts names Battery as creative partner”

Battery gets Buttery with Land O’Lakes

As the Chiefs and the Eagles (Go Birds) prepare to face off in Super Bowl LVII, the excitement builds for the most important part of the evening – the food. Land O’Lakes, the 100-year-old brand that’s been showing up on tables since the very first big game, is releasing a spot developed in partnership with creative … Continue reading “Battery gets Buttery with Land O’Lakes”

Battery delivers buttery campaign for Land O’Lakes

Buttery baked goods are hard enough to resist as it is. But if you ever needed a reason for that extra bit of butter or slice of cheese, supporting independent farmers gives you permission to indulge. This fresh campaign reminds consumers that when you buy Land O’ Lakes products, you are directly benefitting over 1,000 dairy … Continue reading “Battery delivers buttery campaign for Land O’Lakes”

Battery cooks up The Habit Burger Grill’s first national brand campaign

Battery and The Habit Burger Grill have partnered up to bring some tasty cinematic heat to create The Habit’s first brand-focused campaign, airing on connected TV, social and digital. For over 50 years, The Habit Burger Grill has shown its passion for better food through their craft, their service, and most distinctly – their flame. … Continue reading “Battery cooks up The Habit Burger Grill’s first national brand campaign”

Epic Games partners with Battery and Havas Media

Battery and Havas Media announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault.” The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition. “The Vault” … Continue reading “Epic Games partners with Battery and Havas Media”

Battery brings in creatives from 72andSunny, Sid Lee

Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and design agency founded to create advertising that’s as sought after as entertainment, today announced four senior hires as part of its recent growth. Three creative directors—Michelle Nam and Drea Schneider, both from 72andSunny, and Joe Sgro, formerly of RPA and DDB Chicago—join … Continue reading “Battery brings in creatives from 72andSunny, Sid Lee”

Battery takes ‘Boutique of the Year’ at ThinkLA Awards

On Thursday June 7, independent ad agency Battery took home top honors as “Boutique Agency of the Year” at the ThinkLA IDEA Awards Gala. ThinkLA is a non-profit association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing and advertising. The award comes on the heels of … Continue reading “Battery takes ‘Boutique of the Year’ at ThinkLA Awards”

Battery creates campaign for Chris Rock Netflix show

Thank you, Battery and Netflix, I wanted to get my girlfriend a rock for Valentine’s Day and you have now made that possible. LA-based Battery has created a nifty new global campaign for Netflix to promote Chris Rock’s stand-up comedy special, Tamborine, that debuts on the streaming giant on Valentine’s Day.   The spot opens … Continue reading “Battery creates campaign for Chris Rock Netflix show”

Parseghian and Ginos to charge Battery

LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director. As Head of Brand, Parseghian will report to Anson Sowby, Co-founder & CEO, and take lead new business efforts and manage current accounts including AECOM, Netflix and Mike’s Hard Lemonade. He joins the agency … Continue reading “Parseghian and Ginos to charge Battery”

Burnett and Samsung’s cure for “Low Battery Anxiety”

I’ve been in this situation way too many times. I’m streaming Netflix on my phone streaming Spotify and suddenly my once inviting Green Lantern-green battery icon changes color into a vile Satanic red. I sweat trying to finish up my hike and song or search desperately in the dark for my power cord. Then wham! … Continue reading “Burnett and Samsung’s cure for “Low Battery Anxiety””

Refinery launches audiovisual studio Turn 9

Entertainment marketing agency The Refinery announces the launch of TURN 9, a full-service audiovisual (AV) finishing facility for motion pictures, TV shows, promos, commercials, branded content, video games, and interactive experiences. The spinoff brand was born out of The Refinery’s award-winning post-production team, which has finished campaigns and projects for every major studio, network, and … Continue reading “Refinery launches audiovisual studio Turn 9”

Lexus Electrified: Inspired by People

What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under … Continue reading “Lexus Electrified: Inspired by People”

New Chevy Bolt work promotes life changes

What’s a little battery fire anyway? Apparently, General Motors has not parked the Chevy Bolt EV and Bolt EUV compact cars for good, following a highly publicized battery fire recall that forced it to halt production and sales. According to Reuters and GM Authority, the automaker is committed to both electric cars and has turned to AOR Commonwealth//McCann to create … Continue reading “New Chevy Bolt work promotes life changes”

REEL WOMEN: VP of Marketing Danielle Yuthas

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, because women like Danielle Yuthas are making “Herstory. Danielle Yuthas … Continue reading “REEL WOMEN: VP of Marketing Danielle Yuthas”

King James is now King of the Crab Walk in Hummer spot

After starring in the first GMC Hummer EV commercial two years ago, NBA superstar LeBron James is back in the driver’s seat of the GMC Hummer EV. Called “King of CrabWalk,” the new spot debuted during the NBA All-Star Game, exactly a week after GM’s Super Bowl commercials that centered on electric vehicles. The new creative effort … Continue reading “King James is now King of the Crab Walk in Hummer spot”

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

Well, the ladies are going to go wild for the fit driver, who resembles Thor’s Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn’t get them cheering, then his new sidekick, Robodog, with his big automated Pixar-like eyes, will. Debuting ahead of the big game, Kia returns to the Super Bowl with … Continue reading “Get ready to fall in love with Robo Dog in new Kia Super Bowl spot”

DieHard is back with more electrifying action

Last year, Advance Auto Parts helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (famous for his role as John McClane in the movie Die Hard) and heralding that “DieHard is back.” The campaign proved to be highly successful, earning industry praise and driving business results. It was also Reel 360’s … Continue reading “DieHard is back with more electrifying action”

Interview: Havas CEO Stephanie Nerlich looks ahead to 2022 and beyond

To say it has been another unprecedented year would be a severe understatement, especially in advertising where agencies continue to be affected by 2019, 2020 and now 2021. Despite the challenges, our friends at Havas saw incredible growth and game-changing successes. Much of that success can be attributed to their CEO of North America, Stephanie Nerlich. Nerlich … Continue reading “Interview: Havas CEO Stephanie Nerlich looks ahead to 2022 and beyond”

Commercial Directing Film School PSA deepens commitment to mentorship

A new PSA called “Mentors” juxtaposes two scenarios involving the game of chess: one stark and foreboding, in which black pieces knock one another off the board, and a brighter, more hopeful vision of a Black mentor and mentee playing the game in the light of day. Produced by Commercial Directing Film School and directed … Continue reading “Commercial Directing Film School PSA deepens commitment to mentorship”

AFI Fest 2021 announces full festival lineup

Our friends at The American Film Institute (AFI) announced today the full lineup for AFI FEST 2021 including Sony Pictures Classics’ Parallel Mothers, written and directed by Academy Award winner Pedro Almodóvar, which will screen as a Red Carpet Premiere at the historic TCL Chinese Theatre on Saturday, November 13. The complete AFI FEST program … Continue reading “AFI Fest 2021 announces full festival lineup”