Advertising recruiters may need to start hanging out at places like the Comedy Cellar or The Laugh Factory to find new talent. As advertising agencies continue to seek new and unique ways to attract talent, our friends at Arnold Worldwide are turning to comedy clubs and writers’ rooms as part of its Institute for the … Continue reading “Arnold finds stand up, stand out talent through comedy program”
Arnold’s funny bone is at work again for long-tenured client Progressive. But this time it’s to highlight the insurance company’s commercial offering. Arnold’s latest work highlights the reality of small businesses and how they’re living the dream – until they’re not. The creative effort is actually the second round of the Fairytales campaign, which first launched with “Good … Continue reading “Arnold taps into the funny for Progressive small business insurance”
In an exciting period of growth, creative and media agency Cutwater, with offices in San Francisco and New York City, has bolstered its robust client services department by tapping Matt Allen as Group Account Director. An accomplished marketing and business leader, Allen boasts an extensive background across the healthcare, EV charging, QSR, fintech, genetics, travel, … Continue reading “Cutwater bolsters client services with Matt Allen”
Our favorite fictional Parent-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots. In “First Contact,” a young homeowner calls in … Continue reading “New Dr. Rick spots from Progressive Insurance”
When preparing for the holidays, sticking to the grocery list is crucial – especially when it comes to grandma’s favorite dish. Progressive Insurance and creative agency Arnold Worldwide show the importance in the fourth spot of their “Replay” campaign, launching Monday, November 21, which features a family gathered at the dinner table for the holidays. … Continue reading “Progressive’s “Replay” settles Thanksgiving beef”
Progressive Insurance and creative agency Arnold Worldwide have been settling arguments this football season with their Replay campaign. In the third spot, “Cat,” launching 10/24, a couple wakes up to a cat licking the fruit bowl on their kitchen table. Why? Don’t ask them — they don’t have a cat. As the couple bickers over whether the … Continue reading “Progressive settles disagreement with Replay”
AmeriSave and Arnold Worldwide are back at it again to show the company’s “lower than low” rates. And this time, they’re enlisting celebrity producer and musician CeeLo Green to give the down low on AmeriSave’s competitively low rates. “Despite rising interest rates, AmeriSave continues to offer some of the lowest rates available to customers. With the help … Continue reading “CeeLo Green gives the down low on AmeriSave”
Boston-based advertising agency Arnold Worldwide and BAGLY, a youth-led, adult-supported LGBTQ+ non-profit, have a longstanding partnership with a few years of impactful initiatives completed. Most recently, they launched BAGLY’s How-To Guide to Living Audaciously, an awareness campaign featuring Ru Paul’s Drag Queen star, and BAGLY alum, Jujubee that resulted in a 175% increase in year-end donations. To further … Continue reading “Boston brands team up to support LGBTQ+ youth”
To bolster awareness on the simple truths of home buying, AmeriSave Mortgage, one of the fastest-growing privately-held mortgage lenders in the nation, and creative agency Arnold Worldwide are unveiling a new campaign that exposes current and prospective homeowners to the company’s low mortgage rates. Leveraging a strategic duo of TV spots and TikTok influencers to reach … Continue reading “How does AmeriSave deliver such low rates? Who cares!”
The workforce, and workplace, have changed forever. Long commutes and inflexible work hours look like remnants from an ancient past. Monster’s latest brand campaign, created by our friends at Arnold Worldwide, taps into the sentiment that the old ways of working are relics from the Dark Ages and a new era of job search has … Continue reading “Monster leaves old ways of working behind”
In its first campaign to target Gen Z, Progressive and the creative team at Arnold have tapped into Ed Helms’ (The Office, The Hangover, National’s Lampoon’s Vacation) musical talents for an all-digital campaign, Progressive Presents: Driver’s Ed with Ed Helms. The campaign, rooted in Gen Z insights of where and how they consume media, underscores Progressive’s … Continue reading “Progressive gets musical with Driver’s Ed… Helms”
Our friends at Partners + Napier are ending 2021 with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. The move underscores the agency’s creative momentum under Chief Creative Officer Rob Kottkamp, who joined the agency from MullenLowe in late 2019, along with explosive growth in … Continue reading “Partners + Napier builds on creative and media horsepower with new hires”
The NFL season is upon us. Thank god! And with that, comes the return of one of our favorite Progressive TV campaigns – “At Home with Baker Mayfield.” Now in its third season, we pick up right where we left off: with Baker navigating home ownership…in the stadium he lives in. The campaign again provide … Continue reading “Progressive Insurance is at home with Baker Mayfield”
Underscoring its commitment to a strong, values-driven company culture, branding and experience design agency Handsome has welcomed talent management leader Stephanie Maillet as its new Head of People. Boasting a varied background in agency and creative resource management as well as people and talent management, Maillet was initially approached for recommendations regarding the role, but quickly realized … Continue reading “handsome welcomes Maillet as Head of People”
DDB Worldwide has today announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. She joins DDB to oversee all global and North America internal and external corporate communications. Tobin will report directly to DDB Worldwide CEO Marty O’Halloran on all matters of marketing communications, brand management, media relations, corporate social responsibility and internal … Continue reading “Tobin named DDB Chief Marketing & Comms Officer”
Award-winning Hill Holliday is betting big on 2021 as they name award-winning creative, Icaro Doria as Chief Creative Officer. A 25-year veteran of the industry, Doria’s experience working with brand champions is diverse, ranging from Coca Cola and Diageo to Nike, Hilton Hotels, Carl’s Jr’s, Hardees, Old Spice, Heineken and many others. Doria has judged … Continue reading “Hill Holiday brings Icaro Doria as CCO”
Led by the outstanding awards performance of “Moldy Whopper” for Burger King, DAVID Miami landed the top agency position in the world in The One Show 2020 Global Creative Rankings, revealed today by The One Club for Creativity. “Based on results of this year’s largest global awards program, The One Show 2020 Global Rankings are the definitive measure for … Continue reading “DAVID Miami takes top Agency Spot in The One Show”
Moldy Whopper, created by INGO Stockholm with DAVID Miami and Publicis Bucharest, tops the world with 23 finalist entries for The One Show 2020, the year’s largest global awards show in advertising and design recognizing excellence in creativity of ideas and quality of execution. All finalists will win either a One Show Pencil or Merit. Winners will be announced in a special streaming event … Continue reading “BK’s Moldy Whopper leads One Show finalists”
BBDO’s ‘The Talk,’ the poignant Procter and Gamble TVC which just won the Grand Prix at Cannes, leads the nominees for Ad of the Year in the 2018 ADCOLOR awards. The honorees and nominees were announced Wednesday at ADCOLOR Live in the Facebook Live Studios. The announcement took place at the Facebook Live Studios and … Continue reading “2018 ADCOLOR honorees and nominees announced”
Did not see this coming. Sunday night, The Walt Disney Company announced that Robert A. Iger is returning to lead Disney as Chief Executive Officer, effective immediately. Iger was replaced by Bob Chapek in 2020. Iger, who spent more than four decades at the Company, including 15 years as its CEO, has agreed to serve as Disney’s CEO for two years, with a … Continue reading “Wait! What? Bob Iger replaces Bob Chapek as Disney CEO”
