David&Goliath named AOR for Jollibee

Integrated creative agency David&Goliath (D&G) today announces that it was awarded Agency of Record for Honeybee Foods Corporation (Jollibee) in late 2020. Jollibee and its affiliates comprise one of the world’s largest and fastest-growing Asian restaurant companies with roots in the Philippines and over 1,400 restaurants worldwide. Jollibee is looking to accelerate growth from its current footprint … Continue reading “David&Goliath named AOR for Jollibee”

Kia Motors accelerates the good of high school football

While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America’s high school football teams. As America readies for the Kansas City Chiefs and the Tampa Bay Buccaneers, Kia Motors America will focus on giving back directly to young people … Continue reading “Kia Motors accelerates the good of high school football”

David&Goliath turn Kia Sorento into storytelling machine

As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a rugged, … Continue reading “David&Goliath turn Kia Sorento into storytelling machine”

Jack in the Box collabs with Becky G for Chicken Dance

Start flapping those arms. In the latest campaign by our friends at David&Goliath, titled “New Chicken Dance,” Jack in the Box takes to TikTok to celebrate its best chicken sandwich they’ve created yet – the brand new Cluck Sandwich by partnering with global superstar Becky G and various TikTokers, world renowned choreographer Richy Jackson and creative music company … Continue reading “Jack in the Box collabs with Becky G for Chicken Dance”

Lisa Tanner joins David&Goliath as new Managing Director for Kia

David Angelo, Founder & Chairman of integrated creative agency David&Goliath  announces appointment of Lisa Tanner as Managing Director. Reporting to D&G’s President, Yumi Prentice, Tanner’s primary responsibilities on the management team will be to lead the overall Kia business and integrated efforts with all partner agencies.  “Lisa’s impressive experience and expertise in the industry, whether managing … Continue reading “Lisa Tanner joins David&Goliath as new Managing Director for Kia”

Kia K5 lands a first-ever flat spin 360-degree stunt

When we first watched this Kia “K5 Live” stunt on the 72nd Emmy Awards broadcast, our initial reaction was a genuine, jaw-dropping f*ck! Upon seeing it again, our reaction was “dope AF!” The latest work from our friends at David&Goliath underscores the fact that Kia K5 may just be the most powerful midsize sedan on … Continue reading “Kia K5 lands a first-ever flat spin 360-degree stunt”

David&Goliath appoints Director of Empathy

David Angelo, Founder & Chairman of integrated creative agency David&Goliath (D&G) appointed Tiffany Persons as Director of Empathy, a title created to encompass her unique experience and qualifications as a compassionate leader, humanitarian and highly-respected and recognized communicator. Reporting to Angelo and to D&G’s President, Yumi Prentice, Persons’ primary responsibilities will include the recruitment of underrepresented talent … Continue reading “David&Goliath appoints Director of Empathy”

Kia, David & Goliath prove K5 sedan is ultimate fun ride

The introduction of Kia’s most powerful midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) has dropped a creative broadcast campaign and embarked on never-before-seen marketing partnerships with network shows including NBC’s America’s Got Talent and the 72nd Emmy® Awards broadcast. The initiatives come hot on the wheels of the first-ever K5 Live “Triple Threat … Continue reading “Kia, David & Goliath prove K5 sedan is ultimate fun ride”

Kia unleashes most powerful midsize sedan in live stream

Kia Motors America today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to Kia Motors America (KMA) “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category.   The campaign, … Continue reading “Kia unleashes most powerful midsize sedan in live stream”

“Kia-ck ass” summer ‘The Features Film’ opens

It’s been quite the year for movies or the lack of them. With Warner Bros’ Tenet being pushed back to an unnamed date and with chatter of theaters not reopening until mid-2021, audiences are in dire need of a good ol’ fashioned action blockbuster. Thank god for the creative team David&Goliath and Kia Motors America … Continue reading ““Kia-ck ass” summer ‘The Features Film’ opens”

Kia’s new campaign has two words for you, “Road Trip!”

Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the spirit … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””

Lay’s, David&Goliath look for some joygivers

Lay’s is on a mission to find and celebrate people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!) To spread … Continue reading “Lay’s, David&Goliath look for some joygivers”

Kia’s ‘Accelerate the Good Program’ to donate $1m to homeless youth

It’s always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company – especially now when car sales, like everything else is flat. But that is what Kia and creative agency partner, David&Goliath have done in this Reel Ad … Continue reading “Kia’s ‘Accelerate the Good Program’ to donate $1m to homeless youth”

Kia gets aspirational in “tough” Super Bowl spot

What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the Reel … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”

Kia releases Super Bowl teaser for 2021 Seltos SUV

Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no more … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”

2019 Kia Sorento takes world’s shortest test drive

The Reel 360 Team didn’t see this coming. In the newest spot for Kia Motors America, from creative agency David & Goliath, the agency asks us to ponder the question, “How many features of the 2019 Sorento can you showcase in just over 300 feet?” Their answer lies in the latest spot, directed by Spinach’s … Continue reading “2019 Kia Sorento takes world’s shortest test drive”

David&Goliath, Stacy’s Pita Chips inspire women “to rise”

The Reel 360 Team actually had no idea how the tasty little pita chip known as Stacy’s Pita Chips came into being. The story goes that Stacy Madison began her career as a social worker at a home for pregnant women with drug addiction issues. She made $22,000 a year, she says in an Inc. … Continue reading “David&Goliath, Stacy’s Pita Chips inspire women “to rise””

Kia Stinger GTS runs with wild horses in west Texas

I don’t remember much about Super Bowl LIII, The Eagles weren’t playing and some team from New England won again, but I do remember the fab Kia spot from El Segundo’s David&Goliath. As a refresher, the story was about the largely unknown West Georgia town—West Point. The spot highlighted the builders and families of Kia’s … Continue reading “Kia Stinger GTS runs with wild horses in west Texas”

D&G teams with local LGBTQIA+ orgs for Pride

More and more people are willing to become brave allies to the LGBTQIA+ community. Yet even when these allies have the best intentions, they often fear using the wrong language when engaging in conversations surrounding the LGBTQIA+ community. This can result in people being more timid (fearful) when it comes to speaking up. Hindering their … Continue reading “D&G teams with local LGBTQIA+ orgs for Pride”

David&Goliath helps Imag!ne Snacks fuel imaginations

Kids have incredible imaginations. Yet these days packed schedules can leave little room for free thinking and imaginative play. That’s why IMAG!NE is feeding hungry imaginations by providing clever snacks with wholesome ingredients like cheese, apples, and cranberries that spark kids’ creativity. Frito-Lay’s new brand Imag!ne Snacks wants to take care of that. The wholesome … Continue reading “David&Goliath helps Imag!ne Snacks fuel imaginations”