There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its doors … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”
Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who want a more direct relationship with agency leadership, and seek a creative product built to stand out in today’s attention crazed economy. Among the marketers the start-up is already working with are P&G, … Continue reading “Keith Cartwright opens WPP-backed agency”
Just coming off of the consolidation of JWT and Wunderman and VML and Y&R, WPP has presented a new vision to become a leader in creativity and technology. The strategy, which emanates from a strategic growth review, incorporates simpler, improved offer designed to capture the opportunities of a changing marketplace, and a streamlined structure built … Continue reading “WPP presents 3-year “radical evolution” for growth”
Walgreens and WPP have are moving away from “the Corner of Happy and Healthy” for a new line — “Walgreens. Trusted since 1901.” The previous line was created by GSD&M, whom the pharmacy giant removed as AOR earlier this year. The rebranding effort is most likely in response to the escalating pharmacy wars. CVS recently … Continue reading “WPP helps rebrand Walgreens pharmacy”
Following a competitive review that kicked off in April 2020, America’s Navy has awarded a second consecutive five-year contract to WPP’s VMLY&R. The contract is valued at over $455 million. VMLY&R will continue to lead marketing and advertising communication services in support of a nationwide marketing program focused on recruitment and retention programs for the … Continue reading “VMLY&R retains Navy for five more years”
VMLY&R and client, Colgate-Palmolive, announced today the launch of their latest European campaign “Colgate Courageous Smile Stories.” Red Fuse Communications, the cross-agency WPP team servicing the Colgate-Palmolive business globally is behind the campaign in partnership with VMLY&R. Colgate, a globally loved brand, stands for optimism in action and wants to champion those who smile against all the odds – … Continue reading “Colgate-Palmolive unveils new smile Stories campaign”
On the day that Omnicom scheduled to publish its fourth quarter and full year 2020 results, Omnicom Media Group was reportedly hit by a cyber attack. According to AdAge who broke the story, the media agency has now turned the investigation over to third-party experts to identify the hackers. OMG said in a statement … Continue reading “Omnicom Media Group targeted by cyber attack”
It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”
Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe us … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”
This is surely a lump of coal in Coca-Cola’s media and creative agencies. The beverage giant announced today Wednesday that it has launched a global agency review of all partners. The review is said to include creative, production management, shopper and experiential marketing, services that require “significant investment from our brands,” a Coca-Cola spokesperson said … Continue reading “Coca-Cola to conduct $4 billion global review”
LVLY, the content and creative studio, today announced that Emily Spiegelman-Noel is joining the roster of its creative editorial division. Emily’s most recent work includes Banana Republic’s return to television advertising after a 15 year absence, with their “Love the Present” Holiday ’20 Campaign, as well as Tom Petty’s “Leave Virginia Alone” music video, directed … Continue reading “LVLY welcomes editor Emily Spiegelman-Noel”
DDB Worldwide today announced two recent promotions, continuing the momentum of leadership changes. Alex Hesz has been promoted to global chief strategy officer and Roisin “Ro” Rooney has been promoted to newly-created role of global chief people officer. Both join from within the network into newly created roles. Alex most recently led strategy for the … Continue reading “DDB Worldwide announces leadership promotions”
Ann Arbor, Michigan-based Domino’s has selected WorkInProgress as its agency of record. The move brings to an end the pizza chain’s 13-year relationship with MDC Partners’ CPB, choosing an independent over a holding company. The small Boulder-based shop — created in 2016 by a group of CPB vets—was appointed after Domino’s decided that working with a holding company shop … Continue reading “Domino’s delivers account to indie shop WorkinProgress”
Director Matt Pittroff is now running all productions through WorkingStiff while Brenna Mathers joins the company as Director of Sales and New Business Development. Pittroff has always had incredible client retention due to his detail-oriented approach to collaboration. Partnered with long-time Producer and friend, Steve Blair, WorkingStiff continues to support their loyal client base by … Continue reading “WorkingStiff welcomes Brenna Mathers”
Outlets report that Accenture Interactive owned agency, Droga5, has reportedly trimmed its U.S. staff by 7%. The layoffs were across all departments and levels. Reports say the reductions were COVID-19 coronavirus pandemic-related. “Droga5 has made the decision to transition out a number of our people as we continue managing our business for the long term … Continue reading “Droga5 hit by round of layoffs”
The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to discourage … Continue reading “One Club names first class for ONE School Program”
Lauren Crampsie, President of Ogilvy New York, has been named one of the 2020 inductees into the American Advertising Federation’s (AAF) Advertising Hall of Achievement. For 28 years, the Advertising Hall of Achievement has remained the premier industry award to recognize young, talented individuals aged 40 and under, who are making a significant impact in … Continue reading “Crampsie inducted into AAF Hall of Achievement”
Due to overwhelming response from creatives and corporate sponsors, The One Club for Creativity today announced West Coast expansion of ONE School, the free 16-week portfolio program for Black creatives started with Oriel Davis-Lyons. The club has partnered with LA-based executive creative director Ez Blaine to run the program there. Since its launch on July 20th, ONE School has quickly quadrupled … Continue reading “One Club enlists Ez Blaine as ONE School expands west”
Just weeks after officially launching, Cartwright has announced that it has hired three leading industry veterans to build out its senior level team. John Graham is joining the agency as head of strategy from 72andSunny, Andrew Loevenguth is joining as head of integrated production from Anomaly, and Marie Massat is joining as head of account … Continue reading “Cartwright adds three industry vets to new agency”
ADCOLOR announced the nominees and honorees for the 14th Annual ADCOLOR Awards. Since 2007, the awards have highlighted and honored the achievements of diverse communities in the advertising, marketing, PR, media and entertainment industries. They recognize those who go above and beyond to make a difference and embody the organization’s call to “Rise Up, Reach Back.” … Continue reading “ADCOLOR announces noms for 14th annual awards”
