WPP was today named the most creative company of the year at the Cannes Lions International Festival of Creativity. WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries. The award is based on the accumulated points … Continue reading “Cannes Lions: WPP named Most Creative Company”
Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis, worldwide chief creative officer of Grey. Campopiano will also take on a new role driving the creative output on a major global assignment at WPP. … Continue reading “Campopiano promoted to new roles at Grey and WPP”
There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its doors … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”
Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who want a more direct relationship with agency leadership, and seek a creative product built to stand out in today’s attention crazed economy. Among the marketers the start-up is already working with are P&G, … Continue reading “Keith Cartwright opens WPP-backed agency”
Just coming off of the consolidation of JWT and Wunderman and VML and Y&R, WPP has presented a new vision to become a leader in creativity and technology. The strategy, which emanates from a strategic growth review, incorporates simpler, improved offer designed to capture the opportunities of a changing marketplace, and a streamlined structure built … Continue reading “WPP presents 3-year “radical evolution” for growth”
Walgreens and WPP have are moving away from “the Corner of Happy and Healthy” for a new line — “Walgreens. Trusted since 1901.” The previous line was created by GSD&M, whom the pharmacy giant removed as AOR earlier this year. The rebranding effort is most likely in response to the escalating pharmacy wars. CVS recently … Continue reading “WPP helps rebrand Walgreens pharmacy”
Having won three Grands Prix earlier in the week at the Cannes Lions International Festival of Creativity, FCB added two more. FCB Inferno’s “Raising Profiles,” on behalf of The Big Issue & LinkedIn, took home the Grand Prix in Creative eCommerce – Market Disruption, while AREA 23, an FCB Health Network company’s “Sick Beats,” on … Continue reading “Cannes Lions: FCB nearly doubles Grand Prix wins”
John Miller, the veteran post-production sales and marketing executive who was an early proponent of the power and flexibility of remote post-production processes and virtualization has joined WrkFlo Solutions as Partner and Chief Growth Officer. His addition to the company was announced by President and Founder Peter Corbett. Miller is a well-known and highly-regarded industry … Continue reading “WrkFlo: Post expert John Miller joins as partner”
Imaginary Forces (IF) recently teamed up with WPP Agencies (Grey and Mediacom) and SK-II STUDIO to produce a short film for global prestige skincare brand SK-II’s groundbreaking anthology series VS — a collection of six animated films based on the life experiences of six Olympic athletes to inspire every woman that they have the power … Continue reading “Imaginary Forces: 3x champion surfer for SK-II”
monopo inc. a creative agency based in Tokyo and London, has announced the launch of a new U.S. branch based in New York. monopo is a multidisciplinary creative agency that offers services across branding, advertising and digital experiences. By specializing in cross-cultural communication, their international team of creatives connects Tokyo with the world. Over the past 10 years, monopo has nurtured … Continue reading “Tokyo-based monopo expands to U.S. market”
It was one year ago today that George Floyd was viciously and callously murdered by former Minneapolis police officer Derek Chauvin who held his knee on Floyd’s neck for 8 minutes. For three of those minutes, Floyd was unconscious. His final words of “I can’t breathe” become ignited a global movement demanding racial justice. Since then, a … Continue reading “George Floyd: A look back at the best ads”
DDB Worldwide has today announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. She joins DDB to oversee all global and North America internal and external corporate communications. Tobin will report directly to DDB Worldwide CEO Marty O’Halloran on all matters of marketing communications, brand management, media relations, corporate social responsibility and internal … Continue reading “Tobin named DDB Chief Marketing & Comms Officer”
Well, this is even bigger news than last week’s headline of Liz Taylor leaving her position as Global Chief Creative Officer at Leo Burnett – Ogilvy has named Taylor as its next Global Chief Creative Officer. Liz, who will be the first woman to hold the company’s top creative role, is returning to Ogilvy at … Continue reading “Liz Taylor named Ogilvy Global Chief Creative Officer”
It’s #ThrowbackThursday so why not a “Throw Back” spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto ‘Look Good, Game … Continue reading “Gillette throws it back to 1989 with Deion Sanders”
Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June. The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to. The Cannes Lions … Continue reading “Cannes Lions announces 2021 Shortlist Jury”
Following a competitive review that kicked off in April 2020, America’s Navy has awarded a second consecutive five-year contract to WPP’s VMLY&R. The contract is valued at over $455 million. VMLY&R will continue to lead marketing and advertising communication services in support of a nationwide marketing program focused on recruitment and retention programs for the … Continue reading “VMLY&R retains Navy for five more years”
VMLY&R and client, Colgate-Palmolive, announced today the launch of their latest European campaign “Colgate Courageous Smile Stories.” Red Fuse Communications, the cross-agency WPP team servicing the Colgate-Palmolive business globally is behind the campaign in partnership with VMLY&R. Colgate, a globally loved brand, stands for optimism in action and wants to champion those who smile against all the odds – … Continue reading “Colgate-Palmolive unveils new smile Stories campaign”
On the day that Omnicom scheduled to publish its fourth quarter and full year 2020 results, Omnicom Media Group was reportedly hit by a cyber attack. According to AdAge who broke the story, the media agency has now turned the investigation over to third-party experts to identify the hackers. OMG said in a statement … Continue reading “Omnicom Media Group targeted by cyber attack”
It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”
Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe us … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”
