WPP has announced a significant development in its services by merging two of its prominent agencies, Wunderman Thompson and VMLY&R. The newly formed entity will be known as VML and
No, it’s not 1944. And it definitely is not Normandy. But the beaches of France were stormed as costumed members of Greenpeace France gatecrashed a private event at WPP’s beach
Global holding company, WPP, is now responding to the leaked Scotus document which clearly shows that the Conservative-controlled Supreme Court is leaning toward overturning the landmark decision Roe v. Wade.
Today, WPP announced that it discontinuing its operations in Russia due to Vladimir Putin’s decision to invade Ukraine, which has created a humanitarian crisis in Europe. It is the world’s
VMLY&R announced today Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce. Dey will serve as the strategic
WPP was today named the most creative company of the year at the Cannes Lions International Festival of Creativity. WPP agencies collected a total of 190 Lions, including a Titanium
Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis,
There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas.
Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who want a more direct relationship with agency leadership,
Just coming off of the consolidation of JWT and Wunderman and VML and Y&R, WPP has presented a new vision to become a leader in creativity and technology. The strategy,
With more than 120 million viewers expected to tune in to the Super Bowl on February 8, Robert Kraft’s Blue Square Alliance Against Hate is once again using sports’ biggest
Hellmann’s is bringing harmony, humor, and mayonnaise to the Big Game with a musical stunt that leans hard into nostalgia and full-throated commitment. In its latest Super Bowl spot, the
Hellmann’s is once again setting the stage for another Big Game spectacle with the release of a 15-second Super Bowl teaser introducing a mysterious new character named Meal Diamond, and
I’ve been letting the idea for this article marinate in my brain for a few months now, but I couldn’t quite figure out where to begin. Then, on Monday, Real360.com
Merry Christmas to Omnicom employees. The mega holding company said Monday it will eliminate more than 4,000 positions and retire several long-standing agency brands as it begins integrating Interpublic Group,
The advertising industry itself has narrowed dramatically. In Ad Age’s first Agency Report in 1945, 22 agencies made the list. Today, only two remain: McCann and BBDO, both now under
This holiday season, Ford Motor Company is giving Santa Claus the one gift even he can’t manufacture in his workshop: a little peace and quiet. In a charming new campaign
The One Club for Creativity has revealed the global creative leaders who will serve as Jury Presidents for The One Show 2026, one of the world’s most prestigious awards programs
WPP’s VML has cut fewer than 100 roles across North America, less than 1% of its regional workforce, as part of a capabilities realignment tied to growth areas, evolving tech,
Sprite is bringing its legendary Obey Your Thirst message to the gridiron in a bold, resonant campaign starring Super Bowl LIX MVP and Philadelphia Eagles quarterback Jalen Hurts. The new
