Groupon taps TBWA\Chiat\Day NY

Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them. The agency will partner with Groupon to develop a new … Continue reading “Groupon taps TBWA\Chiat\Day NY”

TBWA\Chiat\Day NY Taps vet Al Merry for ECD role

(NEW YORK – 9 May 2018) TBWA\Chiat\Day New York announced that Al Merry will join the agency as Executive Creative Director later this month. Merry is an award-winning creative director, and an eight-year veteran of Wieden+Kennedy, where he held creative posts in London, New York and Amsterdam. At TBWA\Chiat\Day New York, he will lead the … Continue reading “TBWA\Chiat\Day NY Taps vet Al Merry for ECD role”

TBWA\Chiat\Day New York hires Rori DuBoff

Today, TBWA\Chiat\Day New York announced the appointment of Rori DuBoff as Chief Innovation Officer. With more than 20 years of work in experience design and business strategy, DuBoff will be responsible for driving innovation within TBWA\Chiat\Day New York, helping the agency’s clients architect their total brand experience and harness industry disruption, while evolving the agency’s own practices … Continue reading “TBWA\Chiat\Day New York hires Rori DuBoff”

TBWA\Chiat\Day elevates Amy Ferguson to CCO

TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”

72andSunny strengthens creative and brand leadership teams

Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson, design director, Ana Bermudez, director of brand management and Ashley Smith, group brand director. “Since day one our vision has been to deliver head-turning creativity … Continue reading “72andSunny strengthens creative and brand leadership teams”

TBWA\Chiat\Day comes out in support of Transgender community

Grounded in creativity, TBWA\Chiat\Day NY has a foundational belief in Allyship and Equality. Recently, a Nashville-based employee brought the dehumanizing, degrading, and transphobic Bill 1182 to the agency’s Diversity, Equity and Inclusion Leads attention. This bill requires Tennessee businesses to add ‘warning’ signs to multi-stall bathrooms if they allow Transgender people to use the bathrooms … Continue reading “TBWA\Chiat\Day comes out in support of Transgender community”

Imaginary Forces: Anthony Gibbs joins as CD

Imaginary Forces (IF) welcomes Anthony Gibbs as Creative Director. With vast experience in design and VFX, Gibbs has created traditional, interactive, and experiential projects for such brands as Apple, AT&T, Epic Games, and Google, among many others. “Anthony is smart, talented, and kind,” Peter Frankfurt, IF Co-Founder/Executive Creative Director. “As a director, designer, and leader, he … Continue reading “Imaginary Forces: Anthony Gibbs joins as CD”

TBWA\Chiat\Day: Leadership changes

TBWA\Chiat\Day Los Angeles today announced the elevation of Erin Riley to Chief Executive Officer and Jen Costello (We like this name) to Chief Strategy Officer. The promotions follow a year of reckoning and transformation for the creative industry, during which TBWA\Chiat\Day LA met the challenges and saw exceptional growth in new business, with the agency recently winning including Discover, … Continue reading “TBWA\Chiat\Day: Leadership changes”

Nancy Reyes elevated to CEO of TBWA\Chiat\Day

TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”

Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’

Sooooo now we’re rebooting spots? Okay then. Back in 1997 at FCB Chicago, creatives Danny Schuman and Joe Burke created an iconic Gatorade spot called, ‘Anything You Can Do, I Can Do Better.’ It featured Michael Jordan and Mia Hamm competing against each other in a series of sports. Featuring the song by Irving Berlin … Continue reading “Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’”

McDonald’s taps Wieden + Kennedy NY as lead agency

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”

TBWA\Chiat\Day revs up for mobile version of Mario Kart

Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway. Still do. To kick off pre-registration for Mario Kart Tour, the soon to be launched … Continue reading “TBWA\Chiat\Day revs up for mobile version of Mario Kart”

McDonald’s moves McCafé project to TBWA\Chiat\Day

That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves the … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”

Veterans Affairs, Ad Council launch anti-suicide campaign

There is hope. Resources are available and treatment can work. Suicide is preventable. The suicide rate among Veterans in 2019 was 52% higher than non-Veteran adults in the U.S., according to the 2021 National Veteran Suicide Prevention Annual Report. As part of their ongoing efforts to combat this national crisis, the Department of Veterans Affairs … Continue reading “Veterans Affairs, Ad Council launch anti-suicide campaign”

Julia Neumann named CCO at Johannes Leonardo

Our friends at Johannes Leonardo have a new leader. The award-winning agency has hired Julia Neumann as Chief Creative Officer. An industry veteran who has held executive creative roles at several leading advertising agencies, Neumann most recently was ECD at TBWA\Chiat\Day NY where she spent the last three years leading creative output for brands such as … Continue reading “Julia Neumann named CCO at Johannes Leonardo”

LeBron James rises in first MTN DEW Energy campaign

MTN DEW RISE ENERGY today released the brand’s first-ever ad campaign, “The Morning Makes You,” featuring NBA superstar LeBron James. The 60-second ad – directed by critically-acclaimed director F. Gary Gray, known for films such as The Italian Job and Friday – is the first work produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements. … Continue reading “LeBron James rises in first MTN DEW Energy campaign”

Chris Rowson joins MullenLowe as new ECD

MullenLowe New York has announced that Chris Rowson will lead the agency as its new Executive Creative Director. This move rounds out the growing agency’s leadership team, which includes managing director Rebekah Pagis and head of strategy Jonny Gadd. Rowson comes to MullenLowe from TBWA\Chiat\Day, where, as ECD he founded the agency’s award-winning design agency, … Continue reading “Chris Rowson joins MullenLowe as new ECD”

EightVFX taps Ashley Ford as new Executive Producer

Congrats are in order for Ashley Ford. EightVFX has bolstered its management team with the appointment of Ford as Executive Producer. In her new role, she will oversee bidding and incoming productions as well as new and existing relationships with directors and production companies. With her deep expertise in business development and sales, she will … Continue reading “EightVFX taps Ashley Ford as new Executive Producer”

Heeeeere’s Mountain Dew in new ‘Shining’ parody

At $5.6 million per 30 seconds, brands are not wasting any time prepping for us for what they will roll out on February 2 during Super Bowl LIV. Mountain Dew, along with new agency TBWA\Chiat\Day New York is no different. This year, the sugary brand has offered audiences a taste of what is to come … Continue reading “Heeeeere’s Mountain Dew in new ‘Shining’ parody”

Yext launches first-ever campaign from Chiat

Today, Yext, the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocative new platform, “The Man Without the Answers.” With research conducted by Yext revealing 82% of answers about brands online are unverified, the company has taken aim at the spread of misinformation with … Continue reading “Yext launches first-ever campaign from Chiat”