Sai Selvarajan’s Unlikely Fan to world premiere At SXSW

Sri Lankan born, Dallas-based, retired teacher….and hoops nut. Meet The Unlikely Fan, a basketball enthusiast who definitely doesn’t fit any preconceived image. Sai Selvarajan’s multimedia documentary, one of his most personal projects, will enjoy its World Premiere at SXSW 21 (March 16th at 4pm). Directed by Selvarajan and Jeff Bednarz, The Unlikely Fan is an … Continue reading “Sai Selvarajan’s Unlikely Fan to world premiere At SXSW”

Selvarajan animated film to world premiere at SXSW

Coup d’état Math, the animated short film written and directed by Sai Selvarajan, will enjoy its world premiere at SXSW 2020. Created after the Trump Muslim ban, the film depicts four immigrant stories — a fight to be born, a fight to survive, a fight to find your place, and the fight to maintain. In … Continue reading “Selvarajan animated film to world premiere at SXSW”

Lucky Post’s Selvarajan cuts into P.F. Chang’s visual feast

P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi – along with the signature touches chefs add to personalize these iconic dishes. Along … Continue reading “Lucky Post’s Selvarajan cuts into P.F. Chang’s visual feast”

Mad Tasty’s first brand campaign lives up to name

An all-natural, CBD-infused beverage, Mad Tasty is far from ordinary. With a unique origin story, street art style branding, and flavors that range from watermelon kiwi to unicorn tears, Mad Tasty’s first campaign needed to be as sparkling and unconventional as the brand itself. The brand was born in Santa Monica in 2018 when Grammy-winning producer/singer/songwriter … Continue reading “Mad Tasty’s first brand campaign lives up to name”

SXSW: A reunion for ‘Introducing Selma Blair’

Enjoying its World Premiere at South by Southwest 2021 in the Documentary Feature Competition is Introducing, Selma Blair, a deeply intimate and raw portrait of the actress after she is diagnosed with Multiple Sclerosis and makes a valiant, risky effort to try to slow the progression of her disease. The film marks the feature doc … Continue reading “SXSW: A reunion for ‘Introducing Selma Blair’”

Civic Signals seeks to build less divisive online spaces

Civic Signals has announced the launch of New_Public, a media project for amplifying the ongoing conversation around building better digital public spaces through essays and opinion pieces from leading writers. Civic Signals is a project of the National Conference on Citizenship and the Center for Media Engagement at The University of Texas at Austin’s Moody College of Communication Founded … Continue reading “Civic Signals seeks to build less divisive online spaces”

Lucky savors “collab” with Richards Group for NRA

Not that NRA. The National Restaurant Association. The Association’s new spot, via the Richards Group and production studio and post house Lucky, perfectly captures what we crave when we dine out – great food, of course, and a welcoming and fun atmosphere in which to enjoy it. As restaurants open up for more dining options, … Continue reading “Lucky savors “collab” with Richards Group for NRA”

Lucky makes water awesome with animated spot

Being headquartered in Hollywood, the Reel 360 team is all-too aware of how important water conservation is throughout the year. As summer heats up it is especially vital not to waste this precious resource. A new spot ‘Water Is Awesome,’ via agency The Richards Group, reminds us to keep Texas water on tap in a … Continue reading “Lucky makes water awesome with animated spot”

Mongoose is “electrified” in new brand film

Beloved bike and scooter, Mongoose, has launched an electric scooter with the help of a beautiful new brand film “Electrified,” which was created in collaboration with Rabbit Foot Studios and Lucky. The piece, shot just before many regions in the US were about to fall under stay-at-home-orders due to the spread of COVID-19, is a celebration … Continue reading “Mongoose is “electrified” in new brand film”

‘Coup d’etat Math’ adds up to Vimeo Staff Pick

June is National Immigrant Heritage Month. Since 2014, the celebration has given people across the United States an opportunity to annually explore their own heritage and celebrate the shared diversity that forms the unique story that is America. Appropriately, a powerful short animated film directed by Sai Selvarajan has been named a Vimeo Staff Pick. … Continue reading “‘Coup d’etat Math’ adds up to Vimeo Staff Pick”

2020 SXSW announces Jury and Special Awards

There may not have been a SXSW Film Festival this year due to the outbreak of the COVID-19 virus, but that did not stop awards. The 2020 Jury and Special Award winners of the 27th SXSW Film Festival, announced the winners of the film festival, which includes Chicago-based filmmaker Jiayan “Jenny” Shi’s documentary, Finding Yingying, distributed by Kartemquin. … Continue reading “2020 SXSW announces Jury and Special Awards”

Native Americans count to Lucky Post, Census

“Who am I?” is often a question posed by Native Americans in a country that supposedly upholds diversity but often forgets about the group that was originally here. Now, a new PSA for the US Census, from agency G&G wants to change that. Titled, “Who I am” is a celebration of tribal and individual diversity … Continue reading “Native Americans count to Lucky Post, Census”

‘Groundhog Day for a Black Man’ wows fest crowd

With more than 4,200 submissions, the 12th annual NBCUniversal Short Film Festival announced the winners from a group of nine finalists during the grand finale gala at the Director’s Guild in Los Angeles. The competition, which occurred Wednesday night, was stiff as the nine short films and web series presented were amazingly crafted and thoughtful … Continue reading “‘Groundhog Day for a Black Man’ wows fest crowd”

Citing Coronavirus, Facebook pulls out of SXSW

Add social media giant Facebook to the growing list of companies pulling out of this year’s South by Southwest (SXSW) festival due to Coronavirus-related concerns. Monday, the company joined tech companies Twitter and Intel. Some Facebook employees were scheduled to appear on panels at the event. The company’s withdrawal from the festival comes after Facebook already canceled … Continue reading “Citing Coronavirus, Facebook pulls out of SXSW”

Dell Blue, The Mill make eye candy for new launches

Dell Blue, the internal creative agency for Dell, recently created a new campaign to support three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 — a new form factor providing a fully modular desktop experience; and the … Continue reading “Dell Blue, The Mill make eye candy for new launches”

Cut+Run edits #BEAUTIFULGBTQ Pantene campaign

The holidays are a time of reuniting with people you love. But for some, it’s not that simple. As millions prepare to go home for the holidays, 44% of LGBTQ people feel they can’t come home as their true selves. Pantene has set out to address this. A new campaign from Pantene and GREY New … Continue reading “Cut+Run edits #BEAUTIFULGBTQ Pantene campaign”