General Motors Periscope creates own lanes for pleasant surprises

General Motors is changing the way the world views electric vehicles, and now, they’re looking to shift the vehicle safety paradigm by changing the way the world thinks about road safety – by engineering safety through a human lens. In the latest campaign from McCann Detroit, General Motors introduces Periscope, a new safety brand that brings … Continue reading “General Motors Periscope creates own lanes for pleasant surprises”

Staff wide walkout at Periscope over BLM issues

This story has been updated. If you’re from Minneapolis, you should be familiar with the funk/rock group The Time’s song, The Walk. The lyrics go, Everybody walk your bodyEverybody walk, yoo-hoo-hooEverybody walk your bodyEverybody walk That is exactly what African American employees, an LGBTQ+ ally and the Copy Department did at Minneapolis-based agency Periscope yesterday. … Continue reading “Staff wide walkout at Periscope over BLM issues”

Cari Bucci-Hulings joins Periscope as President

Approximately a month after Periscope reduced staff, the agency has now rebuilt their leadership team with a number of new hires, including former MARC-USA ( now called 9 Rooftops) President, Cari Bucci-Hulings. She will take over as… President. Bucci-Hulings will officially take on the new role July 6 and report to Eric Ashworth, VP of … Continue reading “Cari Bucci-Hulings joins Periscope as President”

Periscope goes through round of layoffs

Even with Minnesota preparing to reopen, the advertising industry continues to feel the impact of reduced advertising revenue. Periscope, who laid off staffers in April, have now apparently went through another round last week. A Periscope spokesperson confirmed the reductions in a statement to AgencySpy, adding that the layoffs comprised “50 of the 1,100 people … Continue reading “Periscope goes through round of layoffs”

GSD&M, Periscope, Zimmerman reduce staffs

Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based GSD&M has reportedly moved ahead with company reductions across the agency. It joins BBDO and DDB which also made recent changes. “We are adjusting our business … Continue reading “GSD&M, Periscope, Zimmerman reduce staffs”

Periscope and Hefty take on World’s Strongest Man

Minneapolis-based agency Periscope is pulling its weight with Reynolds Consumer Products in a new integrated campaign for Hefty EnergyBag. The campaign drives awareness for the brand’s sustainability efforts, featuring the World’s Strongest Man Martins Licis pulling a passenger plane, five of which are equal to the 300 tons of hard-to-recyle-plastics Hefty has converted into valuable … Continue reading “Periscope and Hefty take on World’s Strongest Man”

Edwin Polanco joins Periscope, Hollywood

Post-production IT specialist Edwin Polanco has joined Periscope Post & Audio, Hollywood, as its chief engineer. Polanco will set engineering policies, oversee technical operations and lead technology planning. He will also manage the engineering aspects of the facility’s ongoing buildout. “Edwin brings deep experience at large facilities and knowledge of current workflows and engineering best … Continue reading “Edwin Polanco joins Periscope, Hollywood”

Periscope brings back Jared Allen for lottery campaign

It would seem that this new Minnesota Lottery campaign is using a ‘3-man rush’ scheme to hit us with their new advertising campaign. And it works. To promote a new Vikings scratch-off ticket, agency Periscope, the Minnesota Lottery and the Minnesota Vikings have come together to bring former defensive end Jared Allen back just in … Continue reading “Periscope brings back Jared Allen for lottery campaign”

Periscope triples its creative leadership with new hires

According to the Minneapolis Egotist, independent agency Periscope recently welcomed two new creative directors, Ryan Peck and Scott O’Leary, who have collaborated on numerous award-winning campaigns that gained recognition at the Cannes Lions, One Show, Clios, and Effies, to name a few. Peck started out as a film critic and went on to work as … Continue reading “Periscope triples its creative leadership with new hires”

Escape Pod, Cutters, Periscope: hires and promotions

The Escape Pod promotes Celia Jones to Chief Executive Officer Celia Jones has been promoted to Chief Executive Officer at The Escape Pod. Jones, who joined the Chicago-based independent agency as Brand Director in June 2016, will concentrate on growth, integrated capabilities, new revenue, and recruitment. She will report to Norm Bilow, Co-founder and Managing … Continue reading “Escape Pod, Cutters, Periscope: hires and promotions”

Staff adds, changes at Cap Gun, Periscope, DDB

NAMES IN THE NEWS. Industry veteran Tom Fletcher, the former Fletcher Camera & Lenses executive, was named director of sales at Fujifilm’s optical devices division. In his new post, Fletcher, who has been consulting for the company for almost a year, will oversee sales and promotion of Fujifilm’s broadcast and cinema lenses in North America, reporting to division VP Gordon Tubbs and working out of a Lake Forest office.

Fusion Hill expands executive team

Female-owned agency, Fusion Hill, has announced the promotion of three leaders to its executive team. Amy Behrens is now VP, Research and Strategy; Jessica Helvey is now VP, Creative; and Nina Gazel will serve as VP, Business Strategy. The agency focuses on the true integration of expert research, thoughtful strategy and compelling design. For over … Continue reading “Fusion Hill expands executive team”

Cub Cadet shows grass is their turf in new study

Did you know that men are 11 times more likely than women to talk about their lawn? Somebody call Hank Hill? During this summer of social distancing, our grass has taken on more meaning. After all, we are spending way more time looking at them. In order to gain a greater understanding of the United … Continue reading “Cub Cadet shows grass is their turf in new study”

FCB and Out Leadership release workplace research

Out Leadership, the premier global network for LGBTQ+ business leaders and companies, today launches AllyUp: Ally is a Verb. This first-of-its-kind research study was completed over the past 18 months in collaboration with Out Leadership member ad agency FCB with support from Ernst & Young LLP (EY). The launch is a core component of Out Leadership’s … Continue reading “FCB and Out Leadership release workplace research”

600 Black ad pros demand end to systematic racism

Long, long ago at ad agencies 2 – 3,000 miles away, I was part of a Black creative team for 10 years. We were young, talented and Black. And a surprise anomaly at the various agencies we worked at in New York and Chicago. Why? We were a Black team that was able to create … Continue reading “600 Black ad pros demand end to systematic racism”

FCB is looking for creatives in quarantine

Need new creative? Who you gonna call? FCB seems to have the answer for this as the agency has set out to engage creatives across the United States in quarantine looking for work through a freelance-type program. Named after the agency’s mantra, “Never Finished,” the agency says, the program is “open to anyone who has the equipment … Continue reading “FCB is looking for creatives in quarantine”

Ogilvy’s John Seifert to step down

He is the only CEO to have worked with all of Ogilvy’s previous chairmen, including founder David Ogilvy. Now, after 41 years, current CEO John Seifert has announced that he will be retire from the agency in 2021. Under Seifert, Ogilvy underwent a global restructuring and rebranding on its 70th anniversary. In the agency memo, … Continue reading “Ogilvy’s John Seifert to step down”

Cub Cadet, Colle McVoy take on the fans in new campaign

When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years the tractor, which competes with John Deere and others, has racked up nearly 8,000 extraordinary and effusive five-star reviews.  When it came time to refresh the … Continue reading “Cub Cadet, Colle McVoy take on the fans in new campaign”

Voltage appoints Ribeiro as Director of Marketing

Voltage Pictures has appointed Maria Eduarda Ribeiro as Director of Marketing with immediate effect, it was announced today by President and COO Jonathan Deckter. Ribeiro will oversee all marketing related matters, including reviewing and approving marketing materials created by company’s international distributors. She will also oversee creative and all aspects of marketing for Voltage Picture’s … Continue reading “Voltage appoints Ribeiro as Director of Marketing”

NFL’s Beckham Jr. rehydrates with Pedialyte

Gator-who? Power-what? The Reel 360 team did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of its … Continue reading “NFL’s Beckham Jr. rehydrates with Pedialyte”