GALE has launched an innovation practice to recenter the relationship with technology and platform partners on effective storytelling for clients. The new practice, Advance Party, will work with technology and
Framestore, in partnership with Aleph Capital and Crestview Partners, today announced the purchase of Company 3 / Method, bringing together two of the world’s top creative businesses in film, television and advertising. The acquisition
In a groundbreaking move, McDonald’s Netherlands has introduced a unique advertising campaign centered around the unmistakable scent of its famous French Fries. Recognizing the power of scent as a memorable
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like EP/Head of Business Development
Since its premiere in late November, Progressive Insurance’s “Replay” featuring Kid ‘n Play, the iconic 90s hip-hop duo, has had a chokehold on consumers and audiences. Starring Christopher Reid and Christopher Martin, the commercial, created by VML, brings
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
AFX Creative has announced the appointment of Felix Urquiza as its new Executive Creative Director, effective February 1st. Urquiza, a seasoned VFX artist and director with nearly 20 years of
In a significant move within the industry, Naima Ramos-Chapman, the accomplished American director, writer, producer, and actor, has joined the roster of directors at global production and entertainment Merman. The
Oreo’s forthcoming Super Bowl commercial flips the script on decision-making, using the cookie’s creme as the ultimate decider in pivotal moments. Crafted by The Martin Agency, the 30-second spot titled
A grand jury has charged Alec Baldwin with involuntary manslaughter on Friday, relating to the fatal 2021 shooting of cinematographer Halyna Hutchins after he discharged a prop firearm on the
The box office saw a surge in activity during the second weekend of 2024, as three new wide-release movies provided audiences with diverse options for their first cinematic experience of
As the curtains draw to a close in 2023, it’s evident that this year, marked by an almost six-month work stoppage due to the WGA and SAG-AFTRA strikes, represented a
Some people love Apple. And some people hate Apple. For 2023, the Reel 360 News Team fell on the love side as the brand has been crowned as Reel 360
Tombras has been appointed as the U.S. Media Agency of Record (AOR) for Sally Beauty Holdings, the prominent professional hair color leader. Sally Beauty Holdings encompasses both the consumer-focused Sally
Squid Game emerged in 2021 as a powerhouse in Korean television, leaving an indelible mark on viewers with its heart-stopping suspense and morally intricate storyline. Directed by Hwang Dong-hyuk, the
Leading global advertising agency TBWA has announced the promotion of award-winning editor Erin Riley to the position of CEO for TBWA\Chiat\Day United States. Effective immediately, Riley will take charge of
Video games have bestowed upon us some of the most unforgettable and nefarious villains in the history of entertainment. Ranging from sadistic to cunning, these antagonists have consistently kept players
On a somber note, the world has bid farewell to a beloved television icon and passionate advocate, Bob Barker, who passed away on August 26, at the age of 99
Omni-channel functional fitness company Pvolve has announced the launch of its inaugural global advertising campaign, showcasing how its distinctive fitness method is reshaping perceptions of strength. The campaign, titled “A
