The new Travelers’ campaign, from TBWA\Chiat\Day, takes the unique perspective of children, who see the world as a more wonderous place than adults. The three films — Ellison, Birthday and Ocean — showcase how well-handled disasters can feel like magic, and also act as a metaphor to how we’re slowly returning to normalcy after a chaotic last two years. Watch below: … Continue reading “Travelers uses Children’s POV in new work”
After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, “Wanna Go for a Walk?” Created by McCann, the song features a totally unique instrumentation. It might sound like a hip-hop beat to human ears, but … Continue reading “Dogs are howling over NY Lottery’s new song”
Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. Our friends at McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars? The tickets themselves are elegantly designed with bright colors and … Continue reading “Meet a new breed of New York Scatch-Off Game”
The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.” To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event … Continue reading “AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot”
The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, our friends at McCann are introducing New York to another family of winners: The Monteros. The Monteros like to multiply their wins. They’re ten-time Regional Yo-Yo Champions. They’re twenty-time Blue Ribbon … Continue reading “It’s about Family! New York Lottery, X Series Family of Scratch-Off Games “
This year’s awards season officially comes to a close, as a jury of leading global CMOs unanimously selected Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard, as the winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the … Continue reading “One Show: Raja Rajamannar wins 2021 CMO Pencil”
All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams. In the latest campaign from Microsoft Teams, we see how a group of people … Continue reading “Microsoft offers virtual tour of Tokyo Olympics”
AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, … Continue reading “AMV BBDO Wins The One Show 2021 Best of Show”
LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It’s ridiculously funny. Created by our friends at McCann Detroit, the commercial, ‘No Way, Norway,’ features Kenan Thompson and Awkwafina joining Ferrell on his action-packed journey to give Norwegians a piece of … Continue reading “Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot”
General Motors new “Everybody In” campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of EV buyers by highlighting the range, performance and flexibility of its revolutionary Ultium platform and make electric vehicles accessible to all through their launch of … Continue reading “General Motors introduces ‘Generation E’”
For the most part, it’s been a pretty shitty year. We’re separated from family and friends. Money is tight. Or in many cases nonexistent. And now we have the pressure of holiday shopping. Where is our holiday spirit? In the flusher. Microsoft, along with AOR McCann New York, acknowledges that reality but, at the same … Continue reading “A dog finds his “Dogtopia” in new Microsoft Xmas spot”
Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”
Burger King and FCB have taken a pretty dope spin on the iconic tagline, “Home of the Whopper” and launched “Stay Home of the Whopper.” The campaign serves as a call to arms for BK “Couch Po-ta-triots” to stay at home to help flatten the spread of Covid-19 while highlighting the restaurant’s support for healthcare … Continue reading “Burger King asks “Couch Po-ta-triots” to stay home”
Jesus Christ, what a powerful ad this is. Sandy Hook Promise, the non-profit that aims to prevent gun violence in schools, is back with a legit punch-to-the-gut campaign from BBDO New York. And the Reel 360 team is horrified and drawn to the work at the same time from director Henry Alex Rubin from Smuggler. … Continue reading “Sandy Hook intros “new” back-to-school essentials”
Okay Dwayne Wade and his Miami Heat soundly beat my Sixers last night in his last home game. I suppose for a legend such as Wade (who also played for my Chicago Bulls), it was a fitting end. Especially when you consider the day also served as the debut of a touching, emotionally-packed spot from … Continue reading “Reel Ad of the Week: This Bud’s for Dwayne Wade”
