Congrats to our friends at IW Group! From tapping into the power of Kpop to embracing the possibilities of the metaverse, 2021 was a year of extraordinary firsts for IW Group,
Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry.
McDonald’s is teaming up with Indian-American fashion designer and McDonald’s superfan Megha Rao to celebrate Diwali like never before. Diwali is known as the festival of lights, representing the symbolic victory of
In honor of International Women’s Day and as a woman in film, we have created a must watch female-centric film list of the 21st century. Since I was a little
The American Advertising Federation (AAF) has revealed the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). This year’s honorees include six industry luminaries and corporate icon AT&T. The
McDonald’s is treating fans to an immersive experience that celebrates their most cherished menu items’ iconic appearances in entertainment. Created by Wieden+ Kennedy, the “As Featured In Meal,” is an
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch
The Asian Pacific American community is vast, with multiple ethnicities, languages and identities that are often lumped together causing many Asian subsegments to be overlooked, particularly students when it comes
TBWA\Worldwide was today named 2022 Network of the Year by Ad Age, a global media brand that publishes news, analysis, and data on marketing and media. TBWA was recognized for its
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand Opening Ceremony, to create
In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark
Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global
With President Donald Trump consistently referring to the current novel Coronavirus COVID-19 pandemic as “The Chinese virus,” it’s no wonder the United States has seen an increase in racism, scapegoating
Blecch. To showcase that a Burger King Whopper comes with no preservatives, agencies Publicis, Ingo and DAVID, MIAMI have cooked up ‘The Moldy Whopper.’ We ain’t looking at crisp green
Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four
We always talk about needing a shot of caffeine. Who knew your car could benefit from it as well? Ford Motor Company and McDonald’s USA will soon be giving vehicles
Less than a week after McDonald’s announced its new U.S. lead creative agency would be Wieden + Kennedy New York, it seems that the bespoke Omnicom shop, We Are Unlimited
This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the
In case you haven’t noticed, there is an all out war going on. No, not talking Avengers: Endgame… for a change. And I’m not talking about our current political climate.
