IW Group takes DJ Wasabi for spin to McDonald’s

Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry. Created by IW Group, The new Bacon BBQ Burger and Snickerdoodle McFlurry begins and ends with the green-haired sensation entertaining party crowds. In between the … Continue reading “IW Group takes DJ Wasabi for spin to McDonald’s”

Celebrate IWD with these films from the 2000’s

In honor of International Women’s Day and as a woman in film, we have created a must watch female-centric film list of the 21st century. Since I was a little girl nothing has been more captivating to me than women in film. Standing the test of time, there is nothing more magical and alluring than … Continue reading “Celebrate IWD with these films from the 2000’s”

WB TV Group announces 12 new workshop directors

Warner Bros. Television Group today announced the 12 emerging directors who have been selected (out of more than 500 applicants) to participate in the 2020 edition of the Warner Bros. Television Directors’ Workshop, and unveiled plans for a virtual instructional program due to the COVID-19 production shutdown. Established in 2013, the WBTV Directors’ Workshop aims … Continue reading “WB TV Group announces 12 new workshop directors”

Creative sparks fly in new Lexus campaign

In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus … Continue reading “Creative sparks fly in new Lexus campaign”

Makiné joins multicultural agency vaccine coalition

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which aims to increase the rate of vaccinations for Los Angeles’s hardest-hit communities, including Latino, African American, and Asian American and Pacific Islander (AAPI) populations. Commissioned … Continue reading “Makiné joins multicultural agency vaccine coalition”

Lexus teams with Ronny Chieng for Lunar New Year

To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultural holiday. The video, from IW Group, features the Crazy Rich Asians star and Daily Show correspondent, driving a 2021 Lexus IS F SPORT through … Continue reading “Lexus teams with Ronny Chieng for Lunar New Year”

Ad Council addresses racism toward API community

With President Donald Trump consistently referring to the current novel Coronavirus COVID-19 pandemic as “The Chinese virus,” it’s no wonder the United States has seen an increase in racism, scapegoating and bigotry, particularly towards Asian populations. This perpetuates the harmful stereotypes that the community has fought for so long to dismantle. With nearly 2,000 reported … Continue reading “Ad Council addresses racism toward API community”

Moldy Burger King Whopper turns heads and stomachs

Blecch. To showcase that a Burger King Whopper comes with no preservatives, agencies Publicis, Ingo and DAVID, MIAMI have cooked up ‘The Moldy Whopper.’ We ain’t looking at crisp green lettuce here, folks. More like wilted green burger. To the tune of Aretha Franklin’s, “What a Difference a Day Makes,” an unseen food artist is … Continue reading “Moldy Burger King Whopper turns heads and stomachs”

Emma Montgomery leaves Leo Burnett post

Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Emma Montgomery leaves Leo Burnett post”

Ford, McDonald’s brew new sustainability effort

We always talk about needing a shot of caffeine. Who knew your car could benefit from it as well? Ford Motor Company and McDonald’s USA will soon be giving vehicles a caffeine boost by using part of a familiar staple in the morning routine, coffee beans, in vehicle parts such as headlamp housing. Every year, … Continue reading “Ford, McDonald’s brew new sustainability effort”

WAU rumored to be absorbed by DDB, Chicago

Less than a week after McDonald’s announced its new U.S. lead creative agency would be Wieden + Kennedy New York, it seems that the bespoke Omnicom shop, We Are Unlimited will be folded into DDB Chicago. AgencySpy, citing anonymous sources from Business Insider, reports that We Are Unlimited will retain its name, but operate as … Continue reading “WAU rumored to be absorbed by DDB, Chicago”

McDonald’s taps Wieden + Kennedy NY as lead agency

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”

We Are Unlimited no longer a “dedicated” McD’s agency

Many of us have been there – it’s called the talk. “I think we should see other people.” According to AgencySpy, that conversation happened between McDonald’s and AOR We Are Unlimited. However, it seems like it was planned. The agency which was formed by Omnicom in 2017 after DDB bested Leo Burnett in a creative … Continue reading “We Are Unlimited no longer a “dedicated” McD’s agency”

McDonald’s believes a big day deserves a big breakfast

Triple Breakfast Stack is burger giant’s first real breakfast news since 2013 McDonald’s has announced it has really big breakfast. Like really big. Really, really big. Arriving on November 1, the world will meet (and hopefully eat) McDonald’s new Triple Breakfast Stacks. It’s described as a sandwich that “doubles down on some of customers’ favorite … Continue reading “McDonald’s believes a big day deserves a big breakfast”

McDonald’s moves McCafé project to TBWA\Chiat\Day

That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves the … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”

Chrissy Teigen leads new McD’s dollar menu campaign

Reel Chicago is loving the new McDonald’s work. Chrissy Teigen toplines a hilarious new national introduction of McDonald’s new $1 $2 $3 Menu led by AOR We Are Unlimited in close partnership with retail agency The Marketing Store, PR agency Golin, packaging and logo agency Boxer and multicultural agencies Burrell, Alma and IW Agency. According … Continue reading “Chrissy Teigen leads new McD’s dollar menu campaign”

Fallon creates intimate portrayals of hockey fans in new NHL work for Disney

You know hockey is not for everyone. And the authentic new work from Fallon for the NHL on ESPN and ESPN+, as well as ABC and Hulu, not only shares that sentiment, it embraces it. The creative debuted last night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other … Continue reading “Fallon creates intimate portrayals of hockey fans in new NHL work for Disney”

Emmys: Ted Lasso’s lovable losers are big winners last night

The fictional team of AFC Richmond may be enormous losers on Apple TV+’s hit series Ted Lasso, but last night they proved to be big winners. The feel-good soccer-themed ensemble scored four Emmys last night, taking home wins for outstanding comedy, series lead actor (Jason Sudeikis), supporting actress (Hannah Waddingham) and supporting actor (Brett Goldstein). … Continue reading “Emmys: Ted Lasso’s lovable losers are big winners last night”

Venables Bell + Partners announces new partnerships

Independent agency Venables Bell + Partners announced several new brand partnerships: Carter’s the largest branded marketer in North America of apparel exclusively for babies and young children, UK-based PizzaExpress, leading finding service Tile and Peelz Citrus. The new partnerships speak to VB+P’s legacy of building and fuelling both emerging and established brands. “We’re excited about these partnerships and the range of … Continue reading “Venables Bell + Partners announces new partnerships”