Burger King investigating anti-vax sign in Michigan

And here the Reel 360 Team thought Burger King‘s tagline was, “Your Way, Way Better.” But in Jackson, Michigan a Burger King has reportedly traded in its trademarked tagline for an anti-vaccination message. The company is reportedly investigating a local franchise that created a message underneath the BK sign encouraging passersby to honk if they … Continue reading “Burger King investigating anti-vax sign in Michigan”

Program promotes mental health for middle schoolers

According to a U.S. Surgeon General report, one in five children and teens will face a significant mental health condition during their school years. Mental health disorders can range from attention deficit hyperactivity disorder (ADHD) to autism, depression, eating disorders, schizophrenia, and others.  The stats are sobering, The U.S. Centers for Disease Control and Prevention … Continue reading “Program promotes mental health for middle schoolers”

$900K HealthyMKE campaign targets anti-vaxxers

HealthyMKE, a broad coalition of local government, non-profit, health care, public health and community organizations, is launching a comprehensive multi-media and grassroots campaign designed to help empower local residents to make informed choices when it comes to getting vaccinated. Nearly everyday, it seems someone is putting out a new campaign message to encourage people to … Continue reading “$900K HealthyMKE campaign targets anti-vaxxers”

LA County updates filming guidelines

FilmLA reports The Los Angeles County Department of Public Health has updated the guidelines that apply to film, television and commercial production in Greater Los Angeles. The new guidelines, outlined in Appendix J of the Los Angeles County Public Health Officer Order, are applicable immediately to all current and future permits obtained through FilmLA. As … Continue reading “LA County updates filming guidelines”

Tynesha Williams tapped to lead content studio 3AM

Creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today (we are not sure if it was at 3 AM) by Tara DeVeaux, Managing Director, 3AM. Williams has a strong background in … Continue reading “Tynesha Williams tapped to lead content studio 3AM”

Lexus teams with Ronny Chieng for Lunar New Year

To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultural holiday. The video, from IW Group, features the Crazy Rich Asians star and Daily Show correspondent, driving a 2021 Lexus IS F SPORT through … Continue reading “Lexus teams with Ronny Chieng for Lunar New Year”

Ad Council, WarnerMedia team for mask-wearing ad

The Ad Council, the Centers for Disease Control and Prevention (CDC), and WarnerMedia today announced the launch of a new PSA featuring key moments from some of Warner Bros.’ most famous film franchises to encourage all Americans to continue to wear face masks to protect themselves and their loves ones from COVID-19. While COVID-19 continues … Continue reading “Ad Council, WarnerMedia team for mask-wearing ad”

Toyota unveils powerful Super Bowl LV spot

While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ features … Continue reading “Toyota unveils powerful Super Bowl LV spot”

Autism Speaks launches bilingual campaign “Big Day”

Identifying the early signs of autism can make a lifetime of difference in helping a child access resources and thrive later in life. As part of their ongoing commitment to lowering the age of diagnosis and empowering more autistic children to reach their full potential, the Ad Council and Autism Speaks launched an all-new bilingual … Continue reading “Autism Speaks launches bilingual campaign “Big Day””

Universal Studios Florida’s Production Stages are open

The production professionals comprising Universal Studios Florida’s Production Group (USFPG) are ready to welcome the next round of film, TV and commercial productions to their Sound Stages, Backlot and across the resort’s ultra-unique properties. According to USFPG’s Vice President/General Manager Pamela Tuscany, she and her colleagues successfully resumed operations in June, in conjunction with the … Continue reading “Universal Studios Florida’s Production Stages are open”

Ad Council launches COVID-19 vaccine education effort

The Ad Council today announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns in history. This coincides with Astrazeneca’s announcement of a vaccine that is 70% effective. This effort will be launched in partnership with the COVID Collaborative, a national assembly that has brought … Continue reading “Ad Council launches COVID-19 vaccine education effort”

Foot Locker launches “12 Days of Greatness”

Just in time for last night’s Draft, Foot Locker is launched its basketball-inspired holiday shopping experience, “12 Days of Greatness.” The campaign launches with a cheeky spot titled, “The Worst Kept Secret” featuring a noteworthy cast of respected designers and culture-makers celebrating their love of the game. Collaborating with some of the biggest names in streetwear, sneaker … Continue reading “Foot Locker launches “12 Days of Greatness””

Footlocker releases Endless World of Air Max for Nike

As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things Nike Air Max.  Created by BBDO, the hub will serve as an ever-evolving platform that will host events such as livestreamed art sessions, Air Max … Continue reading “Footlocker releases Endless World of Air Max for Nike”

Black celebrities inspire face masks in new PSA

According to medical experts, wearing a face mask is among the most important actions an individual can take to help stop the spread of COVID-19 To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department … Continue reading “Black celebrities inspire face masks in new PSA”

U.S. Regal Cinemas to reopen August 21

In response to the recent changes in the upcoming theatrical release schedule, Cineworld, parent company of Regal, today announced that its theatres will begin to reopen U.S. locations on Friday, August 21. Theaters originally shut down nationwide in March due to the novel coronavirus COVID-19 outbreak. Christopher Nolan’s Tenet, opening in the U.S. on Thursday, September 3, will … Continue reading “U.S. Regal Cinemas to reopen August 21”

Ogilvy Health enlists Jason Voorhees for COVID-19 PSA

Over the last few months, we have seen actors, athletes, musicians, and TV personalities, from Jennifer Aniston to “Ahnuld,” donning masks to promote wearing them during the COVID-19 pandemic. But the Reel 360 team never saw the use of a serial killer coming. But that is the case in our new Reel Ad of the … Continue reading “Ogilvy Health enlists Jason Voorhees for COVID-19 PSA”

Omelet sued by ACD for wrongful termination

Former Omelet Associate Creative Director, Tiffani Harcrow, is suing the agency, alleging that she was wrongfully terminated in early May after expressing concerns about and refusing to work on a new Princess Cruises campaign she believed minimized the risk of the novel coronavirus COVID-19. According to NBC-4 LA, Harcrow’s Superior Court lawsuit against Omelet LLC … Continue reading “Omelet sued by ACD for wrongful termination”

Guiding principles for reopening film production

Late Friday, we reported that California Gov. Gavin Newsom and the California Department of Public Health stated that film and TV production can resume in the state beginning June 12. Large scale production in California has been largely shut down since the middle of March. Earlier in the week, the Alliance of Motion Picture and Television Producers outlined in … Continue reading “Guiding principles for reopening film production”

Unions approve newsroom COVID-19 guidelines

The DPE Arts, Entertainment, and Media Industry Coordinating Committee (AEMI), which consists of the DGA, IATSE, International Brotherhood of Electrical Workers (IBEW), SAG-AFTRA, and the WGAE have teamed up to create COVID-19-related newsroom staffer “safety and fairness” standards. “Thousands of workers across the media industry have been working through this crisis. News workers have helped … Continue reading “Unions approve newsroom COVID-19 guidelines”

AICP unveils COVID-19 workplace guidelines

Matt Miller, President and CEO of AICP, has announced that the production and post production trade association has released an initial set of workplace guidelines for production and post production companies working in commercials and advertising content. Developed by a working committee comprised of members representing all facets of the industry, the guidelines are intended to … Continue reading “AICP unveils COVID-19 workplace guidelines”