BMW is set to make a splash during Super Bowl LVIII with a new 60-second spot showcasing the all-new generation of the iconic BMW 5 Series, including the groundbreaking BMW
In a teaser for its upcoming Super Bowl ad, BMW has unveiled a glimpse of Christopher Walken jamming out to Usher’s hit song “Yeah!” while cruising through the streets of
After a hiatus from the Super Bowl in 2023, BMW is set to make a comeback in the 2024 game with a 60-second commercial that aims to spotlight electric vehicles
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang up’; 大咖 (influential
Director Nina Meredith and actress Adria Arjona (Andor, 6, Father of the Bride, Morbius) explore the connective tissue between heritage and representation in film in BMW’s Hispanic Heritage Campaign. Arjona–half
To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, the carmaker is introducing a first-of-its-kind, Artificial
Car advertising will be huge during Super Bowl LVI. We have seen spots from Kia, G-M and now, BMW. The automaker will debut a new 60-second ad during the Big Game to
FCB announced today that its creative data marketing agency, FCB/SIX, has been appointed CRM Agency of Record by BMW in both the United States and Canada, two significant wins for
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Sometimes it takes a little longer to find our passion path. Hell, it took Godzilla 70 years to win an Oscar. The rigors of Indie rock aren’t just for the
BBDO Worldwide’s chief creative officer, David Lubars, has announced his retirement effective at the end of the year, the agency disclosed to its staff on Thursday. Stepping into his role
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like SixTWentySix’s director, Kate Adams.
Uber Eats, BMW, and Doritos didn’t win the Super Bowl. It was a far craftier and more calculated brand that did. Taylor Swift. Fact. Just because she doesn’t make tortilla
That was a helluva game. Talk about a nail-biter. 60 minutes of actual playing time and over 4 hours of snacking, watching, and drinking. Yes, Super Bowl LVIII lived up
Skechers is set to return to the Super Bowl this year with its campaign featuring iconic personality Mr. T, who brings his A-Game to the creative. In a follow-up to
In a historic move, the Foundation to Combat Antisemitism is set to make its Super Bowl debut with a poignant 30-second spot airing during the first half of the game.
Booking.com is set to make its third consecutive appearance in the Super Bowl with a 30-second commercial slated for airing during the second quarter of the game on Feb. 11.
Not great, but somewhat expected news for the Los Angeles Film community. FilmLA has released its 2023 Q4 Year-to-Date Film Production Report, revealing a stark decline in regional filming activity.
GSD&M has named Lee Newman as its new President, effective January. Newman, formerly the CEO of MullenLowe, will report to GSD&M’s CEO Duff Stewart and will be tasked with enhancing
Goodby Silverstein & Partners (GS&P) has announced the appointment of Cory Berger as its first-ever Chief Growth Officer, along with the title of Associate Partner. In this new role, Berger
