BMW is set to make a splash during Super Bowl LVIII with a new 60-second spot showcasing the all-new generation of the iconic BMW 5 Series, including the groundbreaking BMW
In a teaser for its upcoming Super Bowl ad, BMW has unveiled a glimpse of Christopher Walken jamming out to Usher’s hit song “Yeah!” while cruising through the streets of
After a hiatus from the Super Bowl in 2023, BMW is set to make a comeback in the 2024 game with a 60-second commercial that aims to spotlight electric vehicles
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang up’; 大咖 (influential
Director Nina Meredith and actress Adria Arjona (Andor, 6, Father of the Bride, Morbius) explore the connective tissue between heritage and representation in film in BMW’s Hispanic Heritage Campaign. Arjona–half
To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, the carmaker is introducing a first-of-its-kind, Artificial
Car advertising will be huge during Super Bowl LVI. We have seen spots from Kia, G-M and now, BMW. The automaker will debut a new 60-second ad during the Big Game to
FCB announced today that its creative data marketing agency, FCB/SIX, has been appointed CRM Agency of Record by BMW in both the United States and Canada, two significant wins for
RSA Films has welcomed Rachel McDonald to its roster for commercial representation in the U.S. and U.K., adding an acclaimed filmmaker known for emotionally resonant performances and cinematic depth. McDonald’s
Zulu Alpha Kilo has named Kelly Mikhael executive producer in its New York office, effective immediately. The full-service creative company continues to expand its senior leadership as it scales production
Los Angeles on-location filming took a sharp step back in Q3 2025, with total permitted Shoot Days (SD) falling 13.2% year over year to 4,380 across all categories, according to
FilmLA released its second quarter production report today, revealing a 6.2 percent drop in on-location filming compared to the same period in 2024. From April through June, Greater Los Angeles
Zoic Studios has bolstered its leadership team with the addition of Nicole Fina as Senior Executive Producer of its Advertising division and Aladino Debert as Executive Creative Director. Fina, a
Aris has officially signed director Michael Miller for U.S. and Canadian representation. With over 20 years of experience in film production, Miller has built a reputation for his sharp comedic
The Cannes Lions International Festival of Creativity has named David Lubars, former Chief Creative Officer of BBDO Worldwide, as the recipient of this year’s Lion of St. Mark, the festival’s
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
Acclaimed production company m ss ng p eces has announced the addition of Jun Diaz to its directorial roster. Known for his cinematic storytelling, impeccable comedic timing, and talent for
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Sometimes it takes a little longer to find our passion path. Hell, it took Godzilla 70 years to win an Oscar. The rigors of Indie rock aren’t just for the
BBDO Worldwide’s chief creative officer, David Lubars, has announced his retirement effective at the end of the year, the agency disclosed to its staff on Thursday. Stepping into his role
