Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.
The Mastercard Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species.
Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Mastercard Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.
The Wildlife Impact Card program, conceived by McCann XBC, is available to issuers globally. The first card offerings launch in the U.S. in partnership with Usio, with virtual prepaid Mastercard cards available now to be added to any mobile wallet. Physical cards made from 100% recycled materials will launch this summer.
For each card purchased, $1 will be donated to Conservation International to help protect and restore wildlife habitats, including priority areas equal to 40 million hectares of landscape and 4.5 million square kilometers of seascape globally by 2030. Consumers are also offered the opportunity to further support the cause by contributing to Conservation International through the Mastercard Donate platform. Watch the new creative below:
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“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”
Conservation International creates self-sustaining, scalable conservation models that can be adapted from one country to another by focusing on large ecological systems. From the tropical forests of Brazil to the islands of the Pacific Ocean, Conservation International’s integrated “Sustainable Landscapes and Seascapes” approach is offering solutions for how humanity and nature can thrive, together.
“Every extinction is a tragedy — for the species, for nature and for people,” said Dr. M. Sanjayan, CEO of Conservation International. “Wildlife are critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with Mastercard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”
To purchase a Wildlife Impact Card or to learn more about how you can help protect the habitats that are home to diverse wildlife and Critically Endangered species, please visit here.
CREDITS:
CLIENT: Mastercard
- CHIEF MARKETING OFFICER: Raja Rajamannar
- EVP, NORTH AMERICA MARKETING AND COMMUNICATIONS: Cheryl Guerin
- EVP, GLOBAL B2B & PRODUCT MARKETING : Greg Boosin
- SVP, GLOBAL B2B & PRODUCT MARKETING : Dagmar Nedbal
- SVP, B2B AND PRODUCT MARKETING, NORTH AMERICA : Anne Valentzas
- SVP, GLOBAL INTEGRATED MARKETING AND COMMUNICATIONS : John McDonald
- SVP, CHIEF SUSTAINABILITY OFFICER : Kristina Kloberdanz
- VP, CORPORATE SUSTAINABILITY : Jennifer Merli
- DIRECTOR, B2B & PRODUCT MARKETING : Samantha Rodriguez
- DIRECTOR/VICE PRESIDENT, DIGITAL MARKETING, SOCIAL MEDIA : Gregg Weiss
- MANAGER/DIRECTOR, US DIGITAL AND SOCIAL MARKETING : Mita Menezes
- DIRECTOR, U.S. DIGITAL MARKETING : Nancy Walsh
- US PRODUCT MARKETING LEAD : David Javitch
- SENIOR SPECIALIST, PRODUCT MARKETING : Carmen Tortora
- BRAND STRATEGY, EXPERIENCE & DESIGN : Judy Vigiletti
- US B2B MARKETING, TRADE SHOWS & EVENTS : Melissa Pedrock
- SVP, COMMUNICATIONS NORTH AMERICA : Will O’Connor
- VP, COMMUNICATIONS US: Sarah Ely
- DIRECTOR, COMMUNICATIONS GLOBAL : Erin Goodhand
- MANAGER, CONSUMER MARKETING : Shelby Ladenheim
- ASSOCIATE ANALYST : Brooke McKinnis
- SENIOR MANAGING COUNSEL, MARKETING & COMMUNICATIONS: Joe Khanna
AGENCY: McCann XBC
- EVP, GLOBAL EXECUTIVE CREATIVE DIRECTOR: Pierre Lipton
- GLOBAL ECD, CCO MCCANN EUROPE : Adrian Botan
- EVP, EXECUTIVE CREATIVE DIRECTOR: Cinzia Crociani
- EVP, EXECUTIVE CREATIVE DIRECTOR : Pete Jones
- VP, CREATIVE DIRECTOR : Artur Lipori
- VP, CREATIVE DIRECTOR : Caro Rebello
- SENIOR ART DIRECTOR : Marina Ferraz
- SENIOR COPYWRITER: Ana Miraglia
- ASSOCIATE DESIGN DIRECTOR: Mook Phoungbut
- CHIEF CLIENT OFFICER, NORTH AMERICA : Veronica Bertran
- SVP, GROUP ACCOUNT DIRECTOR : Mat Cunnell
- SVP, GROUP ACCOUNT DIRECTOR: Daniel Mize
- VP, ACCOUNT DIRECTOR : Jessica Deacon
- ACCOUNT SUPERVISOR : Ana Dellien
- ACCOUNT SUPERVISOR : Ryan McGee
- SOCIAL ACCOUNT SUPERVISOR : Esther Malinas
- ASSISTANT ACCOUNT EXECUTIVE : Konner McCarley
- EVP, GLOBAL STRATEGY DIRECTOR : Oriol Bombi
- VP, STRATEGY DIRECTOR : Justin Ballheim
- SOCIAL AND DIGITAL STRATEGY DIRECTOR : Emily Kearns
- SENIOR DIGITAL STRATEGIST : Kristen Levy
- SENIOR STRATEGIST : Colleen Gleason
- COMMUNITY MANAGER : Angelina Truchan
- SVP, SENIOR INTEGRATED PRODUCER: Wendy Leahy
- PRODUCER : Liz O’Connor
- PROJECT MANAGEMENT : Sunjoo Ryou
PRODUCTION COMPANY : Craft
RETOUCHING : Fuze Image
MUSIC : Jamute Audio
